Blogs about: 1 To 1 Marketing
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B2B Loyalty - Best Practices
Here are the latest trends in B2B loyalty, technology and analytics that can help business build a bond with other other businesses: How do you transform your company from a mere vendor into a valued … more →
Cequity Insights
“Content Is King” Is Marketing’s Golden Rule
phase3communications wrote 1 month ago: Marketers are no longer concerned simply with whether or not their e-mail or direct mail message is … more →
PURLs Must Be Deployed Strategically
phase3communications wrote 4 months ago: Many recent adopters of PURL (personalized URL) marketing underestimate the amount of thought and cu … more →
Why Use Variable Data In Your Marketing Campaign? Here Are Eight Reasons...
phase3communications wrote 4 months ago: 8. Leverage power of the data you’ve spent so much time entering, sorting, and managing. 7. With so … more →
PURLs Give Substance To Your Marketing Campaign With Measurable Results
phase3communications wrote 4 months ago: Marketing professionals are often finding that e-mail and direct mail campaigns pool customers toge … more →
Lackluster Response Doesn’t Equal Lack of Interest
phase3communications wrote 5 months ago: The increasing demand for better yield in marketing efforts has created challenges for marketers lik … more →
Don’t Let Fear Drive Your Marketing
phase3communications wrote 5 months ago: Many companies are pulling back on their marketing budgets due to the economic downturn. They view … more →
About Our Newest Pro-Bono Project
phase3communications wrote 5 months ago: We are proud to be working with Senior Resources of Guilford to implement a one to one marketing cam … more →
B2B Loyalty - Best Practices
cequity wrote 10 months ago: Here are the latest trends in B2B loyalty, technology and analytics that can help business build a b … more →
Case Study: How Harbor Sweets uses customer data effectively
cequity wrote 10 months ago: Harbor Sweets is a Massachusetts-based gourmet chocolate company that offers a variety of premium sw … more →
Building a customer-centric marketing organization(CCMO) - Marketing needs to lead this change
cequity wrote 11 months ago: At Cequity, in many of the client engagements with CMOs across organizations, we always highlight th … more →
Why are you still waiting to automate your marketing programs?
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cequity wrote 11 months ago: Companies spends millions and millions of dollars running marketing programs to both acquire and ret … more →
How Harrah’s Entertainment translates customer data points into the big picture.
cequity wrote 11 months ago: At Cequity, we have always believed that “earning points” in a loyalty program is a mean … more →
Loyalty data translates in better marketing
cequity wrote 11 months ago: According to a Nielsen report on consumer insights, stronger and longer-lasting customer relationshi … more →
Gearing-up for Mobile Number Portability(MNP)
cequity wrote 11 months ago: In India, yesterday the Government has announced the deadline & a roadmap for Mobile Number Port … more →
Customer Engagement - Best Practices
cequity wrote 1 year ago: Companies always talk about customer engagement but many a times there is always a gap between plann … more →
If marketing is getting real-time, it's time analytics gets real time too.
cequity wrote 1 year ago: In a fast paced world, where customers’ search and buy products thro’ multi-channels, ma … more →
Business Analytics - 10 top moments in history
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cequity wrote 1 year ago: It’s always interesting to check back in history to track how things evolved and grew. Here … more →
1 to 1... holy grail or Monty Python?
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markogne wrote 1 year ago: One of the key values in building a powerful brand is that it conveys a message that lifts a market … more →
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