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Customer Engagement – Emotional and Analytical Aspects
I recently ran across a customer engagement article on the UK website, FinanceWeek.co.uk. It offers a beautifully succinct definition of customer engagement and explains why it’s so important. In the… more →
SPURspectives
Betty Crocker Kitchen Assistant Sneak Peak
tomorrowfromtoday wrote 1 month ago: Betty Crocker announced its new Kitchen Assistant application at the Windows 7 launch event. This ap … more →
1-to-1 Marketing Campaigns and Personalized Direct Marketing in New York
abgprint wrote 2 months ago: Add value to your marketing campaigns with ABG 1-to-1 Marketing Solutions. We offer personalized, ta … more →
When did Printing Become a Creative Trade?
johnromano2point0 wrote 2 months ago: When writing my last blog post, I began thinking more and more about the print industry and what it … more →
Why Do People Hate Sales Executives?
johnromano2point0 wrote 3 months ago: I recently became a sales person for a graphic and marketing services company. I started to make int … more →
What is going on in the world of Personalized URL's
peterwann wrote 8 months ago: Recently I was asked why Measurable Marketing’s personalized URL solution is an important part … more →
PURLs Must Be Deployed Strategically
phase3communications wrote 8 months ago: Many recent adopters of PURL (personalized URL) marketing underestimate the amount of thought and cu … more →
Why Use Variable Data In Your Marketing Campaign? Here Are Eight Reasons...
phase3communications wrote 8 months ago: 8. Leverage power of the data you’ve spent so much time entering, sorting, and managing. 7. With so … more →
From the Cheap Seats: Why Don't Clients Repeat 1:1 Print Jobs?
peterwann wrote 12 months ago: Why Don’t Clients Repeat 1:1 Print Jobs? “In a difficult economy like this marketing budgets a … more →
Why Don't Clients Repeat 1:1 Print Jobs?
peterwann wrote 1 year ago: Why Don’t Clients Repeat 1:1 Print Jobs? “In a difficult economy like this marketing budgets a … more →
Whats going on with 1:1 marketing
peterwann wrote 1 year ago: On 11/19/08 9:11 AM, Heidi Tolliver-Nigro asked: ——————– W … more →
A Return To Mass Marketing?
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Ron Shevlin wrote 1 year ago: The title of this article in DM News caught my attention. A study conducted by Meredith Corp. found … more →
Customer Engagement – Emotional and Analytical Aspects
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Paul Miser wrote 1 year ago: I recently ran across a customer engagement article on the UK website, FinanceWeek.co.uk. It offers … more →
Insurance Leaders Discuss Web 2.0 as Customer Engagement Tool
Paul Miser wrote 1 year ago: I have recently come across an article on the “Insurance and Technology ” website that I invite you … more →
Increase Consumer Perceptions in the Financial Service Industry
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Paul Miser wrote 1 year ago: Forrester Research has recently published its Customer Advocacy 2008: Consumers Rate Their Banks, Br … more →
Customer Engagement through Operations
Paul Miser wrote 1 year ago: I recently had an issue with my bank regarding online fraud and had to cancel all accounts and open … more →
The Case for Personalized or One to One Marketing
Paul Miser wrote 1 year ago: When marketers and advertisers talk about personalized or one to one marketing, a lot of questions a … more →
Customer Engagement through Social Media
Spur Communications wrote 1 year ago: In the July 14 AdWeek article, Why Brands Need a New Kind of Leader, Brian Morrissey discussed why c … more →
Social Branding
Spur Communications wrote 1 year ago: What comes to mind when you think of your company’s brand? Is it a logo? Slogan? Feeling? Custome … more →
How Budweiser Could Have Come Out on Top
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Spur Communications wrote 1 year ago: For weeks now, America has been on pins and needles watching the ever-lasting struggle between Ameri … more →
