Blogs about: 3 Ws

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The Secrets of Successful Branding, Part 1

If You Want a More Successful Business, Build a Better Brand Who are you? What do you do? Why should I care? In my work with clients and in my blogs, I am constantly preaching the PBS brand gospel of… more →

Mamie Patton's Brand Blog

10/15 - 10/19

Jared wrote 6 months ago: K/1 Continued reinforcing the movement concepts of straight, curved, and zig zag pathways. I bring o … more →

Tags: Wellness, Physical Education, PE Activities, Grade K1, grade 2/3, Grade 4/5, Fitness, Exercises, Education

The 3 W's

Jared wrote 7 months ago: A quick note on class organization. I like my classes to follow the 3 W’s: Warm Up, Workout, W … more →

Tags: Wellness, Student Quotes, Physical Education, PE Activities, Fitness, Exercises, warm up, Workout

The Secrets of Successful Branding, Part 1

Mamie Patton wrote 8 months ago: If You Want a More Successful Business, Build a Better Brand Who are you? What do you do? Why should … more →

Tags: Brand Strategy, Brand Management, Branding, Marketing 2, Business management, Management, Brand, Brand Values, Marketing

What’s the Secret to Connecting with Your Customers?

Mamie Patton wrote 10 months ago: Brands that Connect Emotionally become Relevant and Valued. Neuroscientists know that our unconsciou … more →

Tags: Brand Management, Brand Marketing, Brand Strategy, Branding, Business management, Marketing 2, Brand, Brand experience, customer

Oracle Has the Brand, and That's Why They Have the Content

Mamie Patton wrote 10 months ago: In my previous blog I shared how a business can’t have great content unless they have first defined … more →

Tags: Brand Marketing, Brand Strategy, Brand Management, Interactive Marketing, Digital marketing, Content Marketing, Branding, Marketing 2, Digital Marketing

Do You Have the Brand for Great Content?

Mamie Patton wrote 10 months ago: Anyone who has spent more than two minutes in digital marketing has heard the “content rules” mantra … more →

Tags: Social Media, Brand Marketing, Brand Strategy, Brand Management, Interactive Marketing, Digital marketing, Content Marketing, Branding, Digital Marketing

Why Nokia Lost Its Value

Mamie Patton wrote 11 months ago: Patton Brand Strategy is all about helping companies grow by building an authentic, rock solid brand … more →

Tags: Brand Marketing, Brand Strategy, Brand Management, Branding, Marketing 2, Management, Brand, Marketing, Business

Ford's Pinball Parking Ad is a Winner

Mamie Patton wrote 11 months ago: Ford Knows Why Ford France produced a wonderful example of the third W – Why – in an ad for their Ac … more →

Tags: Brand Management, Brand Marketing, Brand Strategy, Content Marketing, Digital marketing, advertising, Brand, Brand experience, Business

Your Culture is Your Brand — 1 comment

Mamie Patton wrote 2 years ago: What does your company culture have to do with success? More than you might imagine. The marketing w … more →

Tags: Social Media, Brand Marketing, Brand Strategy, Brand Management, brand culture, Customer Service, customer trust, Positioning, Brand Values

CMO for a Day

Mamie Patton wrote 3 years ago: Imagine you woke up this morning as CMO for either Toyota, GM, or Goldman Sachs. Which would you wan … more →

Tags: Brand Marketing, Brand Strategy, Brand Management, Management, Wall Street, customer trust

When Good Brands Go Stupid — 7 comments

Mamie Patton wrote 3 years ago: Last March, amidst much fanfare, Mattel launched its first ever Barbie flagship store. Not in New Yo … more →

Tags: Brand Marketing, Brand Strategy, Brand Management

The 3 W's of Brand Strategy — 2 comments

Mamie Patton wrote 3 years ago: The Risk of Complexity versus Mastery of Simplicity  It’s not news that the marketing world is incre … more →

Tags: Brand Marketing, Brand Strategy, Brand Management, Management, value equation, Positioning


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