A volte capita che cerchi un calzino e trovi un vecchio anello che davi per disperso. Oppure che sei un chimico della 3M al lavoro per creare un nuovo, potentissimo adesivo e ti ritrovi tra le mani un post-it, i promemoria colorati che popolano gli uffici di tutto il mondo.

I filosofi la chiamano eterogenesi dei fini, più familiarmente sono botte di fortuna, ed è quella capitata al professor Mas Subramanian, emerito docente di chimica alla Oregon State University che, trastullandosi con bunsen e alambicchi vari, ha trovato il modo di creare il pigmento blu perfetto.

Continua a leggere “Il (vero) blu dipinto di blu”

 The healthcare debate rages on and yet pragmatic solutions to resolve the issue are scarce.  I believe that scientific innovation and creative thought will pave the way to providing faster, betther and cost effective healthcare.  Do you believe that we manage healthcare costs.

In light of this philosophy, the 3M Littmann Electronic Stethoscope Model 3200 with Zargis Cardioscan receives special mention; it is the step in the right direction.  This electronic Stethoscope transmits the patients heart beats (lub, dub) via bluetooth technology to a Physician’s Notebook, which in conjuction with a proprietary software decodes the information for abnormalities.  This little device may save or eliminate the need for 8 million electrocardiograms and cardiologist vists each year. 

This is value creation for under $400.  Imagine the cost saving, imagine the higher effeciency, imagine the reduction in wasted man hours.  These are the kind of healthcare initiative that will provide us with the greatest benefits as opposed to a Government run health program.  It is innovation, thinking out of the box that will change the healthcare in this country and around the world.

Reviews”

Gearlog
http://www.gearlog.com/2009/11/bluetooth_stethoscope_wins_pop.php
Popular Science:

http://www.popsci.com/bown/2009/product/3m-health-care-littmann-electronic-stethoscope-model-3200-zargis-medical-corp-cardioscan

Dr. Vijay and Dr. Daxa Vaishnav are MDs in homeopathy. They are the founders and chief physicians of “Dr. Vaishnav’s Homeopathic Family Practice” in Mumbai (Bombay), India, where they have been healing and counseling patients for over 24 years.

http://homeopathicure.wordpress.com
www.drvaishnav.com

En el día de hoy llegaron al hogar sillas, mesas, un loocker, ventiladores y cajas con productos que donó la compañía 3M.

Un especial agradecimiento.

copia del Remito de Donación

3M, conocida en todo el mundo por productos como la cinta adhesiva Scotch, o las notas removibles Post-It, ha lanzado un producto dirigido a anunciantes y agencias que permite pre-testear la eficacia de la creatividad de piezas visuales.

Se trata de un servicio centralizado en una web que mide el impacto visual de un anuncio, una web o un diseño desde el inicio del proceso creativo. Bajo el nombre de The Visual Attention Service, predice qué elementos de una escena visual son más propensos a recibir la atención, lo que permite a los diseñadores validar su trabajo antes de producirlo.

Registrándose en el sitio, los usuarios pueden subir la imagen de su trabajo y pasarles el pretest. Después recibirán la respuesta con el análisis que desvela los puntos calientes que mira el espectador, así como el orden el que los consumidores probablemente vean esos puntos calientes.

Según la compañía, puede usarse para distintas creatividades desde anuncios gráficos, de televisión, de exterior, páginas web, diseños de packaging e incluso escaparates.

Aunque el servicio será de pago, actualmente hay una versión beta gratuita.

Fuente: MarketingNews

El Buzz marketing es una estrategia de marketing que consiste, como su nombre lo sugiere, de hacer ruido alrededor de un nuevo producto. No utiliza un medio especifico pero las nuevas tecnologías de comunicación como la red han amplificados su rapidez de propagación y sus efectos.

Un buen ejemplo de buzz es el caso de la empresa 3M que se dedica, entre otras cosas, a la producción de vidrio. Durante varias semanas, una broma sobre un producto de 3M circuló en el internet. Mostró billetes de banco almacenados en una parada de autobús. La campaña original consistía a demostrar que el vidrio 3M era irrompible pero esta simple operación de comunicación se transformó en un real buzz.

Las fotos de la parada circularon en la web como una broma pero lo que es lo mas divertido es que esta campaña no había sido realizada por 3M sino por su distribuidor canadiense. Al final, 3M aprovechó de este buzz pero el mayor problema era que su vidrio no es irrompible… Entonces se podría ser considerado como una publicidad engañosa y causar un perjuicio a 3M. Como no se puede controlar la propagación de un virus, todo no se puede controlar todo con un buzz tampoco y las empresas deben ser muy prudentes con este tipo de comunicación.

Programul evenimentului preluat de pe LinkedIn:

Editia din acest an a tradeshow-ului Zilele Biz (a 8-a) are loc intre 23 si 27 noiembrie. Maratonul de 5 zile prezinta 100 speakeri de top, de la traineri internationali, creativi premiati si strategi redutabili la antreprenori miliardari si designeri straluciti. Am selectat din program cateva recomandari pe care ti le facem in saptamana de dupa alegeri:

ZIUA 1 Antreprenoriat – 23 Noiembrie, Sala Platinum
- Training de Smart Marketing pentru Start-up-uri, sustinut de Picant
- Cum sa faci bani din online. Afla de la Vlad Stan, Emi Gal si Mihai Seceleanu
- Training de leadership pentru antreprenori, sustinut de CEU Business School
- Modele de antreprenoriat: Dragos Petrescu, Marius Ghenea, Calin Fusu, Teodor Cimpoesu, Radu Ioan Tudorache, Michael Weiss, Matei Paun si Yorgos Ioannidis
- 10 idei de afaceri care vor merge in 2010
Programul complet – http://bucuresti.zilelebiz.ro/zilele_biz_2009/antreprenoriat/program/

ZIUA 2 RealEstate – 24 Noiembrie, Sala Iridium
- Studiu exclusiv: “Piata imobiliara in 2009″. Raport realizat de BNP Paribas Real Estate pentru Zilele Biz 2009 si Revista Biz
- ‘Retailul, în prag de 2010.’ Dezbatere cu Saatchi & Saatchi, AFI Palace, Tennant, BSS, Fashion House, Daedalus
- Previziunile pietei imobiliare in 2010
Programul complet – http://bucuresti.zilelebiz.ro/zilele_biz_2009/real_estate/program

ZIUA 3 Inovatie – 25 Noiembrie, Sala Platinum
- Lansarea exclusiva a proiectului KrabKrawlerde catre partenerul KasperskyLab
- Lansarea editiei de lux Moartea Domnului Lazarescu de catre Cristi Puiu,
- Proiectul Scoala de Bani, prezentat intr-un workshop
- Business-ul online eRepublik (estimat la 5 mil euro) prezentat chiar de catre fondator, George Lemnaru
- Proiectul Virtual Bucharest dezvoltat in Second Life, intr-un workshop despre inovatia in new media
- Proiectul Uranus Rahova, coordonat de arh.Teodor Frolu in cadrul sesiunii Puterea Designului
- Strategiile de inovatie ale marilor branduri HP, Nokia, 3M.
Programul complet – http://bucuresti.zilelebiz.ro/zilele_biz_2009/innovation/program

ZIUA 4 CSR– 26 Noiembrie, Sala Iridium
- Idei despre cum investesti in CSR pentru a-ti aduce profit. Cu: BCR, Cortina Verde, AstonEco, Civika, MioBio
- Impactul deciziilor Conferintei de la Copenhaga in business. Dezbatere.
Programul complet – http://bucuresti.zilelebiz.ro/zilele_biz_2009/csr/program

ZIUA 5 Media si Marketing– 27 Noiembrie, Sala Platinum
- Studiul exclusiv „Online-Platforma viitorului in cercetarea de piata. Comunitatile online” prezentat de Mercury Research
- “Cum poti sa creezi folclor dintr-o campanie online”, workshop powered by @zoso si Eliza Rogalski
- Bilantul Pietei Media 2009 cu Nicoleta Padure, Mihai Trandafir, Felix Tataru, Dan Balotescu, Claudia Chirilescu, Cezar Batog si Bogdan Prajisteanu
- Interventia lui Paul Garrison, autorul cartii Exponential Marketing despre Marketingul in Era New Media
- Workshop de Marketing prin retele sociale cu Ionut Oprea si Mugur Patrascu
Programul complet – http://bucuresti.zilelebiz.ro/zilele_biz_2009/marketing_media/program

Zilele Biz au loc intre 23 si 27 noiembrie, la Hotel Howard Johnson. Detalii despre eveniment la www.zilelebiz.ro, si despre inscriere: http://bucuresti.zilelebiz.ro/zilele_biz_2009/inscriere/

3M FAP02-RS Filtrete Ultra Clean Air Purifier Review

I have two of these in my home, one in my office and one in the bedroom. I definetly notice a difference in using them.
For anyone that may be wondering, this device uses appx 80-85 watts at full speed, 50-52 at medium, ~37 watts at low speed, and 1-2 watts plugged in but not running. That, coupled with the replacement filters doesn’t exactly make these things cheap, but I think it’s worth it.

Feature

• Electrostatic air purifier for small rooms; charged fibers magnetize floating dust particles
• Reduces pollen, mold and dust mite debris
• Circulates and cleans the air in rooms up to 150 square feet
• Filter change indicator shows when it’s time to replace
• Designed to blend with any décor; 99.9% effective at capturing large particles

Overview

Filtrete Ultra Clean Air Purifier, FAP02-RS, Medium Unit, The Filtrete Ulta Clean Air Purifier Circulates The Air More Efficiently Than A Hepa Filter, Filtrete Is 99.9% Effective At Capturing Airborne Allergens Such As Pollen, Mold Spores & Dust Debris, Quiet Operation & No Ozone Generation. Contemporary Design Fits Into Any Room, Covers Approximately 150sq ft

Available at Amazon Check Price Now!

*** Product Information and Prices Stored: Nov 16, 2009 19:41:05

+++ All Promotion From Amazon.com –> Promotion!

Gardening Tools

By: Le Fetiche Produções

]]> http://jeremyshumofficial.wordpress.com/2009/11/16/its-hard-deciding-between-stanford-xerox-and-mit/ Mon, 16 Nov 2009 04:12:37 +0000 Jeremy Shum http://jeremyshumofficial.wordpress.com/2009/11/16/its-hard-deciding-between-stanford-xerox-and-mit/

Recently, I’ve been thinking about taking my GPA of 7 to companies to get a summer vacation job, but I’m having difficult deciding between which engineering design studio to work for.

The ones that have particularly caught my attention are:

• SRI (Stanford Research Institute) International
• PARC (Xerox Corporation Palo Alto Research Center)
• MIT Media Lab

Not only are they all first class research institutions, but they have their claims to fame.

Stanford is also nearby to Palo Alto, and one of the most prestigious private co-ed Universities in the USA.  They have an excellent medical center, and has a distinguished faculty, including Nobel prize winners Milton Friedman (economics), U.S. Supreme Court Justices, and strangly enough… Tiger Woods!

Xerox was the company behind the first personal computer; the first graphical user interface; the first laser printer; and the Ethernet networking technology.  Based in Silicon Valley, this location would also be good for my transportation needs.

MIT, although based in Massachusetts on the other side of the US (North Eastern), is also well known particular for the computer sciences.  The Media Lab name is also fantasticaly attractive.

So there you see my dilemma.  By transport needs, it was going to be either Stanford or Xerox.  More recently Xerox has sold a technology to 3M, but it’s still awaiting to cross the chasm, so there I thought, SRI was probably the best choice.

However, I then had another friend who recommended Disney Research, which I thought would be particularly interesting considering my involvement with Disney’s other commercial interests, particularly in the area of film and radio.  Recently, I was so honored to talk with Raffay Hamid from Disney Research, who gave me a bit of a recommendation regarding the very secretive (but strategic!) Imagineering area of The Walt Disney Company.

I remain to see to it though, that I choose the best option for the indicia cards that I draw out.

This week in our public relations class, we learned all about public relations and the law.  After reading this blog post  about 3M from Marcom Professional, I understood the need for social media ethics.  In this post, the author David Meerman Scott, explained that as a joke, a man named Scott Ableman and his colleagues covered their friend’s car in 4,000 colored post-its from 3M.  The photos were viral and were viewed by millions on Flickr.  Because of all of the free publicity that it attracted, 3M decided to use it in its back to school campaign- without giving credit to Ableman.  3M mimicked the idea, took their own pictures, and used them in their back to school marketing campaign.  3M should have paid Ableman and his colleagues or at least put their names somewhere on the marketing campaign to give them credit.  As the David, put it… This campaign turned a “World Wide Rave” into a “World Wide Rant” .

PC World’s Top 100 Products
8 November 2009

PC World has announced its top 100 products of 2009, including websites, hardware, and software:

PC World – 100 Best Products of 2009

It’s quite an extensive list, and if you only care about one specific type of product, then it’ll take a while to siphon through.  Here are my favourite products from the list, that aren’t obvious like Facebook and the App store:

Websites:
95. NinjaVideo (video-playing service, free)
- I’ve used this service for a couple years now, and it’s absolutely amazing.  Fast, high-quality streaming, and impeccably organised.  It has every range of shows, documentaries, movies, and even high profile events and an extensive archive of seasons per show.

89. Wordnik (online reference, free)
- Move over Dictionary.com, this site offers more relevant and practical application of dictionary words, with a Twitter feed showcasing modern usage of the searched word.  The only problem is that if you put in a typo, it still shows you examples of typo-usages…  So make sure you know how to spell the word first, or type it right.  Screw it, maybe I’ll go back to Dictionary.com.

62. Google Books (online service, free)
- It depends what you’re looking for, but Project Gutenberg is also a great book resource for novels.  Google Books has definitely saved me hundreds of trips to the library, however, with it’s previews and scans.  So what if I miss the main argument… I can infer that from the previous passage, right?

Hardware:
61. RIM BlackBerry Tour 9630
- I’ll give it to Jim Balsillie here, this one’s a beauty.  But as they say, beauty is only skin deep.  When my stone-age Sony Ericsson has WiFi capabilities and this baby doesn’t?  Not impressed. That’s a lie, I’m still impressed.

50. Western Digital My Passport Essential SE 1TB (portable storage drive, $199)
- Anyone who owns a computer and uses it for more than web browsing and e-mail should probably own an external-hard drive… One terabyte for $199?  What.A.Steal.

41. Canon Vixia HF S10 (digital camcorder, $1300), 8. Canon PowerShot SX200 IS (digital camera, $350)
- I’d sell my first born for Canon camera and camcorder products.

37. 3M MPro120 (digital projector, $349)
- If you’re a poor student, pretty much forget about buying a TV, watch your movies and TV shows through NinjaVideo, and project it onto your bare, poster-less wall.

32. Alienware M15x (laptop, base price $1499)
- Cool designs… But I wouldn’t sacrifice my computer for one with a huge buzzing from the fan due to Alienware’s overheating problem.  The day Alienware figures out how to eliminate wasteful heat energy…well…  they’ll probably win a Nobel Prize.  But it’s also the day I’ll buy Alienware computers!

20. Kodak Zi8 (digital camcorder, $180)
- I may be a Canon fan, but this camcorder is so sleek and compact, it deserves mention.

15. Amazon Kindle 2 (e-book reader, $259)
- Call me old fashioned, but I still like the idea of real books.  There’s something unsettling about sitting in your hot tub with your chlorine-wet hands clutching your Kindle.  I also like having a pretentious book shelf filled with books I’ve read books I intend to read to showcase to all visitors.  But, to each their own…  I think it’d be sick for news papers and magazines because I recycle those.

Software:
58. Google Chrome (browser, free)
- Yet another fantastic programme coming out of Google with the only problem being… it’s a product from Google.  So to hide all the information feeding through Chrome to the Google Empire, make sure you install a privacy guard.

42. Mozilla Firefox 3.5 (browser, free)
- I’m partial to Firefox, mostly for privacy and aesthetic reasons.  I like the browser to have some extra space between the top header and URL bar, and I’m not a fan of tabbing at the top.

11. Microsoft Windows 7 (operating system, prices vary)
- I know I said nothing too obvious, but I’m liking this too much.  I’m a Mac user, but  I had always intended to put Windows on my Mac…  and then Vista happened.  So now here’s Microsoft round 2.  Fingers crossed!

Great work PC World!  Pretty much the hardware section can double be your Holiday shopping list.

But here are some other products that missed the list, which I frequently use and feel are very useful:

Other products

1. Video2MP3 (http://www.video2mp3.net/)
- Changes YouTube videos to MP3 files, but can also convert other video files like MySpace and DailyMotion among others.

2.  The Daily Beast (http://www.thedailybeast.com/)
- Former Editor of Vanity Fair and The New Yorker Tina Brown tells you what’s important today.  Very American news focused, but has everything you need to know now.

3.  Media Converter (http://media-convert.com/)
- Fairly self-explanatory, but it converts most of your files into whatever you want it to be.  Word to PDF?  No problem.  Random sound file to MP3?  You got it.  The only problem is changing .docx files to .doc files, but that’s easily solved by uploading it to GoogleDocs.

4.  Online Banking
- Anyone?  Well, I think paying my Visa charge the day after it happens is marvellous.

5. VLC Media Player
- If you’re on a Macbook (Pro), it fully utilises your speakers and makes movies that much louder.  It also plays .divx files from NinjaVideo.

6.  Sony Vaio X Series (http://www.sonystyle.com)
- My room-mate has possibly the most portable computer of life.  While I truck around what feels like a semi truck in my backpack, my room mate carries this ultra-light Vaio.  One major problem is the heat issue, but when your battery life is realistically 9 hours playing movies and it’s lighter than a bottle of water?  Sign me up.

Holy shit.

Via KicksOnFire.com

A production from GasMask and Le Fetiche Produções.

Daily affirmation

on a Post-it note, stuck to

her bathroom mirror.

Two City high-fliers who claim they were hounded out of their jobs by sexist Japanese bosses are suing a leading investment bank for 3m.

One…

Source:
http://www.metro.co.uk/news/article.html?City_bank_sued_for_£3m_over_your_breasts_are_honkers_comments&in_article_id=761708&in_page_id=34

Nem os principais papeis do mundo, conseguiram segurar nessa sexta dia 30 de outubro e acompanhando a tendência mundial, todos os papeis da Dow Jones também cairam.

¡Y por fin llegó el fin de semana! ¿Qué hacer un fin de semana de invierno en Finlandia? Muchas cosas. ¿Qué hacer un fin de semana de invierno en Finlandia sin dinero? Pues no tantas cosas… pero entre ellas, quedarse en casa viendo alguna película. Como el fin de semana pasado, cuando nos decidimos a ver el DVD de Viaje al Centro de la Tierra. La edición 3D se las prometía muy interesante, porque trae unas gafas como estas:

Pero lo cierto es que a los 5 minutos de película tuvimos que cambiar al 2D de siempre. ¡Qué jaqueca! Aquello no era 3D, ni 1D ni nada, yo sólo veía colores rojos y verdes superpuestos en forma de Brendan Fraser. Hoy, por motivos laborales, he tenido que indagar un poco sobre la historia del 3D y su evolución. Pensaba que era un invento relativamente reciente (2 décadas a lo sumo), pero lo cierto es que el cine en 3D comenzó al mismo tiempo que el cine “normal”, a finales del siglo XIX. La historia del cine en 3D está muy bien resumida en estas páginas (español, inglés), donde mencionan que incluso directores de renombre como Alfred Hitchcock lo han utilizado. En los últimos tiempos parece que el cine en 3D ha vuelto a coger auge, quizá en un esfuerzo por parte de las salas de proyección de ofrecer algún valor añadido, algo que realmente haga diferente el ver la película en el cine en vez de en el salón de casa.  No me parece mala idea, pero las experiencias que he tenido no han sido muy buenas. Me encanta ir al cine y acudir a los estrenos de muchos largometrajes. Pero no quiero pagar 10 euros para salir con dolor de cabeza. En Finlandia hay 174 cines con 301 pantallas, de las cuales 25 son 3D; y películas como Up, o próximamente Avatar, se están ofreciendo en 3D. Investigando un poco más me encontré con que 3M ha diseñado una película óptica que reproduce 3D sin necesitar de usar las dichosas gafas. No sólo 3D, también 2D y según lo cuentan es muy fácil cambiar entre dimensiones. Pero 3M se ha limitado a probarla en paneles de tan sólo 2,8″ y 9″. ¿Por qué no en una pantalla más grande, como la de un cine? Si es cierto que el panel también se puede aprovechar para 2D, no parece un mal negocio para las salas.