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Blogs about: 42 Entertainment

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26/11/09 - the first creative club - a look at ARGs2 comments

Digicynic wrote 1 week ago: So history was in the making yesterday as we kicked off our first creative club here at RKCR/ Saint. … more →

Tags: Creative Club, Arg, Ikea, alternative reality game, camfire, Droga, Shiny Suds, facebook, Burberry

Insights from 42 Entertainment

philmoldavski wrote 2 months ago: Here are some great fundamental insights from 42 Entertainment, the guys behind the Dark Knight ARG … more →

Tags: Marketing, 42 Entertainment ARG, 42 Entertainment Insights, 42 Entertainment Susan Bonds, Alternate Reality Game, Susan Bonds Interview

Awesome Start to 'Tron Legacy' Viral Promotion

Josh Judkins wrote 4 months ago: This past weekend has seen a most awesome viral promotion event take place in San Diego to promote t … more →

Tags: Alternate Reality & Social Gaming, alternate, Alternate Reality Game, Arcade, Arg, comiccon, film, Find, flynn

42 Entertainment sign-up1 comment

Dori Doreau wrote 4 months ago: For those of you who enjoyed the Year Zero experience or are interested in Alternate Reality Games, … more →

Tags: by trent reznor, News, year zero, alternative-reality games

Dark Knight. Why so serious?

Ztoryteller wrote 5 months ago: As announced by Aden Hepburn, here’s a very interesting documentary about the Cannes Grand Pri … more →

Tags: Humor, Industry News, movies, authenticity, video, Social Media, online networking, The Environment, Movies

42 Entertainment Throws Down The Gauntlet

Noah Robinson wrote 5 months ago: First, I think 42 Entertainment has proven hands-down that they are the #1 digital production compan … more →

Tags: 403, cannes lions festival, Digital, Internet access, temple + circus, AKQA, CumminsNitro, Grand Prix

Why so serious? (The Dark Knight)

Robin wrote 5 months ago: In English Agency: 42 Entertainment … more →

Tags: English, The Dark Knight

Why So Serious Viral Campaign (Dark Night)

darrensegal wrote 7 months ago: In May 2007, 42 Entertainment began a viral marketing campaign utilizing the film’s “Why … more →

Tags: Digital Campaigns, dark night

most innovative advertising & marketing companies

mukki boude wrote 8 months ago: by “fast company” 02/11/09 1. Crispin Porter + Bogusky: New clients including Best Buy, … more →

Tags: Branding, Design, film, unplugged, Web, Admob, Agencies, AKQA, barbarian group

Why so serious?

pokaspot88 wrote 9 months ago: It’s been awhile since my initial post, many apologies for that, this semester has me very bus … more →

Tags: Campaigns, Viral, Marketing, The Dark Knight, Trident, definition

42 Entertainment4 comments

Dori Doreau wrote 9 months ago: When we were looking for the right way to unleash Year Zero into the world, we turned to 42 Entertai … more →

Tags: by trent reznor, News, People's Choice Award, sxsw.com, The Dark Knight

Immersion reality games and the immersion reality index4 comments

WriTerGuy wrote 1 year ago: Immersive real play, not roleplay I’ve been aware for some time that I play games differently … more →

Tags: Game design, Immersion gaming, immersive reality gaming, isthisnotagame?, world without oil, ilovebees, immersion reality index, kristen rutherford, krystyn wells

NYC and Chicago: The real Gotham Cities?

Karen wrote 1 year ago: Posted at 3:17 p.m. EST The Batman sign on the Woolworth building in New York City. All us comic boo … more →

Tags: Arg, Batman, Joker, The Dark Knight, Marketing, Comic Books, Christopher Nolan

It's Simple, Kill the Batmobile

barbash wrote 1 year ago: While skateboarding to work last Friday, I got a call from a co-worker telling me the batmobile was … more →

Tags: Entertainment, Hollywood, Arg, Arts, Batbike, Batmobile, Beverly Wilshire, Christopher Nolan, Dark Knight

Slippin's got me Trippin', yo

forthecrowd wrote 1 year ago: It’s been three weeks since Reznor released The Slip, so maybe I should talk about it? Hell ye … more →

Tags: Music, trent reznor, the slip, year zero, Arg, NIN, Art Is Resistance

Living Games – ARGs and Our Need for Fun5 comments

monicahamburg wrote 1 year ago: (or The Value of Games in our High-Pressure Lives) Note: I have bookmarked relevant items mentioned … more →

Tags: Social Media, Alternate Reality Games, Monica Hamburg, Jeff Howe, Jane McGonigal, Monique Trottier, Boxcar Marketing, Mitsubishi City Chase, The Amazing Race

Trent Reznor and the evolution of marketing

alin wagner-lahmy wrote 1 year ago: Trent Reznor has long been a pioneer in the field of music and technology as well as Marketing. Yes, … more →

Tags: Art, web evolution, Innovation, Music, Marketing, trent reznor, wired

Batman againman

moopiechops wrote 1 year ago: I’ve been reading about the new Batman movie today. Warner Brothers hired a marketing firm by … more →

Tags: Movie Reviews, Moopiechops, Movie, Batman, Batman and Robin, Robin, Superhero, superhero movie, Joker

How can Trent Reznor be dead wrong and a genius at the same time?

coxmt wrote 1 year ago: It’s not fu@%ing marketing. I’m not trying to sell anything. – Trent Reznor, NIN,Wired 01.2008 This … more →

Tags: Branding, NIN, Arg, alternate reality gaming, brandcenter, VCU, AdCenter, Reznor


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