People with the same 4P or birth chart may have different destiny because they have:

1.  different parents, including different socio-economic characteristics
2. different DNA
3. different conception time
4. different conception locations: one may be conceived inside a car whereas the other one in a bedroom (different Feng Shui influences)
5. different geographic areas:  person who lives in a cold region will do better if his chart is too hot
6. different birth minutes: one may be born at the beginning of the hour whereas the other one at the end of the hour
7. different birth environments: one may be born on a ship whereas the other in a hospital 
8. different birth order: one may be the first born while the other the 4th kid in the family
9. different names: one may be named “stupid” whereas the other one “smartie”
10. different Feng Shui environments when growing up
11. different regional earth luck
12. different karma credit balance spilled over from previous life times
13. different social networks: interactions or exchange of energies with different social groups will give rise to different life experience and opportunities and hence different destinies.
14. free will to make their own choices leading to different outcomes

“Ken, how about identical twins born and raise in the same environment yet experience very different life events?”

Good question!  There is a critical reason for that– get it in my class or 4P-bootcamp discussion list.

Ken Lai

“Practical Date-Selection Methods (incl. XKDG)w/ 12 hr. video
“Practical Imperial Qi-Men-Dun-Jia” w/ 10 hr. video
“Daoist Talismans for Feng Shui and Blessing” v.2 w/ 24 hr video
“Practical Door Feng Shui for Wealth” w/ 3 hr. video
“4-Pillars Forecasting Bootcamp” with 12 hr. video
http://www.kenlaifengshui.com/ 

Author : SAHAT, NOVANTIANO;

Dewasa ini gejolak moneter, kenaikan bahan bakar minyak (BBM), musibah bencana alam, maraknya aksi demonstrasi dan berbagai kejadian lain menyebabkan perekonomian Indonesia menjadi tidak menentu dan tidak stabil (www.beacukai.go.id, 23-02-2006). Hal ini mengakibatkan aktivitas perdagangan di Indonesia menjadi lesu sehingga permintaan akan barang menjadi turun drastis dibandingkan tahun-tahun sebelumnya, khususnya permintaan akan barang-barang elektronik seperti: TV, DVD, AC, magicjar, dan lain-lain. Salah satu distributor elektronik yang berada di kota Surabaya adalah toko Hartono Elektronika. Toko Hartono Elektronik menjual berbagai macam merk barang elektronik, salah satunya adalah barang elektronik dari RRC. Dalam penelitian ini, ingin diketahui pengaruh faktor-faktor 4P (product, price, promotion, place) terhadap pembelian kembali pelanggan toko Hartono Elektronik. Jumlah sampel yang diambil adalah sebanyak 349 responden yang merupakan pelanggan toko tersebut. Sebelum dilakukan analisis regresi linier, peneliti melakukan pengelompokan faktor-faktor komponen dari 4P dengan menggunakan analisis faktor. Hasil analisis faktor menghasilkan 9 komponen baru yang merupakan variabel bebas penelitian. Hasil penelitian menunjukkan faktor-faktor yang berpengaruh signifikan terhadap pembelian kembali adalah: produk, price, dan iklan. Dan faktor produk merupakan faktor yang dominan berpengaruh terhadap pembelian ulang.

Keyword : repeat purchase, 4p, factor analysis, multiple regression analysis

Sumber : http://repository.petra.ac.id/3606/

In Qi-Men-Dun-Jia, there are many “indicators” or imageries seen in the field for almost every aspect of 9-stars, 9-stems, 8-gods and the like. These indicators are material objects, animals, scenes, colors, different walks of life and etc. Many teachers do not place too much attention for these indicators, largely because many of these indicators or imageries are no longer found in modern life and environment.

These indicators are supposedly showing that your QMDJ application is working or in the process of working. Here I choose the two of the Ba-Men (gates) for you to get a feel of it. I have tried my best to “modernize” these indicators to fit current situations. For examples:

XIU-MEN (Living Gate, very auspicious)
When you go through xiu-men, you will see a noble person (high status) at 30 li (about 21 miles) OR see snake, rat or water creatures at 50 li (about 35 miles)

SI-MEN (Death Gate, very inauspicious)
When you go through si-men, you will see a funeral or dead people OR see crying, mourning, patient or prisoner at 20 li (about 14 miles)

For QMDJ, these indicators are “signs” for the particular QMDJ application– i.e. the user will look for these signs if the anticipated results are coming.

On the other hand, Plum Flower Divination (PF) also uses field imageries extensively. Unlike QMDJ, the imageries or signs are not prescribed. The implied meaning of an imagery can override the hexagram predictions generated by Plum Flower Divination. For example, if your client asks about the sickness of his father and you see or hear a funeral hearse passing by (even if you see the hearse on TV at that instant), a PF prediction, regardless of the hexagram generated, will be death for the patient.

For PF, field imageries that are positive will be positive for the prediction most of the time, the opposite is true for negative imageries. “Omen” can dictate the results of PF. So make sure you do not take a negative thinker along to your PF divination session!

For QMDJ, there is almost no value-judgment on the imageries other than as indicators that the QMDJ process is working or not.

Depending on your school and teacher– some insist on the signs must show up or your QMDJ applications will not work. Others do not attach much importance to it.

While QMDJ can also do divination, but it is not easy to master because there are too many formula and techniques to remember. Most people can pick up PF pretty quick and do good divinations in much shorter time and cost less money.

I have shown QMDJ can also do birth chart reading like 4P in my “Imperial QMDJ” seminar and video. But I think 4P does a better job in that aspect.

QMDJ is better and more flexible in date-selection– “everyday is a good day as long as you choose the right direction.” QMDJ date-selection is much easier to learn than traditional date-selection methods. People with knowledge of stem and branches can learn it within an hour with my “Practical Imperial QMDJ” video correspondence course.

Ken Lai

“Practical Date-Selection Methods (incl. XKDG)w/ 12 hr. video
“Practical Imperial Qi-men-Dun-Jia” w/ 10 hr. video
“Daoist Talismans for Feng Shui & Blessing” v.2 w/ 24 hr video
“Practical Door Feng Shui for Wealth” w/ 3 hr. video
“4-Pillars Forecasting Bootcamp” with 12 hr. video
http://www.kenlaifengshui.com/

“My current luck sucks, ………..”

The last thing people will say is:  ”because I’m an ass or I did something bad.”

For Chinese in Taiwan, they are likely to say, “It must be something wrong with my fortune or Feng Shui.  Let me consult a lao-shi.”  Lao-shi means “teacher”  or “master” in Chinese. People in Hong Kong will pretty much say the same thing, except they call lao-shi as shi-fu.

They luckier ones may have their own steady fortune-teller who is more than likely, also a Feng Shui master.

The master will check the client’s 4-pillar or ZWDS chart and see if the client is in a bad annual or 10-year luck period.  If there is nothing wrong with luck period, the master will suggest checking the Feng Shui of client’s residence.   If there is nothing wrong with client’s house Feng Shui, the master will suggest checking the tomb Feng Shui of client’s deceased close-relatives.

For those who do not have a trusted master, they are likely running  into not-so capable “master” who will mess up their Feng Shui even more — due to their current bad luck!

I have taught some seminars in Mexico in the last few years.  For Mexicans, at least for those that I run into, when faced with  ”My current luck sucks, ………..” situation, their likely response will be:

“Someone has voodooed me!”

This seems to be a “standard” response from South Americans as even their leaders like Venezuela’s Chavez have their own voodoo guys.

According to them, the “sign” that someone has done witchcraft on you is that your home suddenly has flies flying around.  They will need to find a more powerful voodoo guy to expell the spell on them.

No wonder my “Daoist talismans for Feng Shui and Blessing” course is the most popular course there.  It has a section on protection from voodoo.

Ken Lai

“Practical Date-Selection Methods (incl. XKDG) w/ 12 hr. video
“Practical Imperial Qi-men-Dun-Jia” w/ 10 hr. video
“Daoist Talismans for Feng Shui & Blessing” v.2 w/ 24 hr video
“Practical Door Feng Shui for Wealth” w/ 3 hr. video
“4-Pillars Forecasting Bootcamp” with 12 hr. video

http://www.kenlaifengshui.com/

Vous avez sûrement remarqué la dernière publicité de l’organisme de crédit CETELEM. Cette fois, l’entreprise transforme son bonhomme vert en sauveur éco responsable contre un financier à la morale douteuse. Avec son « prêt responsable », CETELEM surfe sur la vague du commerce équitable, de l’écolo et autre comportement responsable.

Il est vrai que cela fait plusieurs années que la mascotte verte de CETELEM est associée dans nos esprits à l’usage des crédits. Il est vrai que le vert c’est écolo (d’ailleurs, la créature ressemble fortement à carré de pelouse ambulant ;) ). Il est vrai que la mascotte a une tête sympa. Mais est vraiment responsable qui veut ?

En effet, c’est une réelle communication sur l’image même du métier d’organisme de crédit que CETELEM a développé au fil des années. Toutefois, nombreuses sont les entreprises qui tentent de redorer leur blason. Prenons par exemple les produits qu’on appelle « verts ». On les retrouve dans toutes les grandes surfaces : lessives, produits vaisselle, nettoyants pour sols ; beaucoup ont adopté un packaging « vert » alors que le produit ne l’est pas … D’ailleurs, ce genre de produit attise aujourd’hui une grande méfiance de la part des consommateurs.

Cela veut dire qu’être une entreprise éco responsable, ce n’est pas que de la communication. J’irais plus loin en disant que tant que ces comportements ne sont pas vérifiés en Interne, il est impensable de communiquer dessus. Pour quelles raisons ? Tout message publicitaire doit avoir des preuves physiques et réelles. Imaginez une entreprise affirmant dans ses publicités qu’elle a le meilleur SAV. Or dans la réalité, le SAV est en permanence surbooké, personne n’est au guichet, etc …

Il en va de même pour l’éco responsabilité. Si des clients insatisfaits de leur relation avec l’organisme de crédit et font valoir leur droit d’expression, sur Internet par exemple, CETELEM peut jouer gros sur son Image de Marque.

Deezer, plateforme d’écoute gratuite de musique sur Internet, lance une offre payante de mise à disposition permanente de la musique. Le principe est simple : vous payez 9.99 € par mois, et vous avez accès à votre musique en permanence, sur différents supports (pc, i phone, black berry, …) et cela même si vous n’êtes pas connecté à Internet. Au-delà de l’innovation en terme de service, c’est un nouveau modèle économique que Deezer met en place.

Or, ce modèle économique est loin d’être novateur. On peut dire qu’il est né avec la génération « Y », cette catégorie de la population qui s’est développée avec les nouveaux usages d’Internet : blogs, réseaux sociaux, discussions en ligne, … En effet, nombreuses sont les plateformes sur Internet, à partir du moment où elles comportent une notion de partage (de fichiers, de musique, de connaissances ou d’informations anodines), qui proposent un service gratuit mais limité … qui est en fait un produit d’appel pour le service complet, payant. Parmi elles, nous pouvons citer Viadeo, last FM, ou encore le très connu Meetic.

Comment fonctionne en réalité ce modèle économique ? Les services non payants offrent des solutions basiques qui s’avèrent rapidement limitées dès que l’utilisateur se prend réellement au jeu. De plus, en s’inscrivant à ce genre de plateforme, l’utilisateur emmène avec lui plusieurs de ses connaissances. Ainsi, un phénomène de partage et de reconnaissance peut rentrer en jeu : « tiens j’ai écouté ça sur Deezer, sauvegarde le dans ta playlist » Problème, vous n’êtes pas abonnés… La pression sociale, culturelle ou même personnelle fait qu’au final, l’utilisateur passe à l’abonnement premium afin de s’insérer dans la communauté.

Rabu, 18 November aku mengikuti sebuah workshop tentang PERSIAPAN MENGHADAPI PERSAINGAN DUNIA KERJA. Workshop yang diadakan di auditorium CC timur itu terlihat sangat menarik dengan tema yang diusungnya. Karena dunia kerja adalah level selanjutnya yang harus dilalui oleh seorang alumni perguruan tinggi maka sangat relevan sekali workshop tersebut dengan kondisi peserta yang hadir dan memang sebagian besar merupakan mahasiswa tingkat akhir atau bahkan alumni dan S2.

Workshop ini diselenggarakan oleh HESS, salah sebuah oil and gas company. Pembicara dalam acara ini adalah ibu Martha D. Swiissanto yang juga merupakan petinggi di perusahaan tersebut. Aku, yang tidak begitu tertarik dengan workshop ini mengikuti jalannya kegiatan dengan cukup baik karena penyampaian materi yang dijelaskan oleh pembicara berlangsung dengan sangat lancar. Pembicara menjelaskan semua materi begitu rapi dan sistematis. Dilengkapi dengan intonasi dan artikulasi yang sangat jelas membuat workshop tersebut jauh dari kata membosankan.

Sejujurnya menjadi seorang karyawan yang bekerja untuk orang lain bukanlah tujuan hidupku. Aku lebih tertarik untuk menjadi seorang usahawan yang bebas dari segala belenggu rutinitas yang sangat membosankan dalam sebagian besar keseharian seorang pegawai. Aku lebih suka hidup bebas dan merdeka atas kehidupanku sendiri bukan diatur oleh orang lain baik dari waktu kerja, penghasilan maupun kenaikan jabatan. Akan tetapi, dengan mengikuti workshop ini aku berharap mendapatkan pengalaman dan pengetahuan seputar dunia kerja. Dengan demikian, jika aku harus menjadi seorang pegawai aku telah memiliki bekal yang mungkin tidak dimiliki oleh kompetitorku.

Materi yang disampaikan sangat komprehensif mulai dari bagaimana membuat CV, surat lamaran kerja, penampilan saat wawancara dan berbagai hal lain terkait dengan persiapan seorang job seeker. Dijelaskan dalam materi bahwa konsep pemasaran profesi menggunakan prinsip 4P (product,promotion, price, place).

jobHunter

Product yang akan dipasarkan adalah diri kita sendiri. Oleh karena itu yakinkan perusahaan yang kita tuju untuk dapat merekrut kita sebagai bagian dari perusahaan. Seorang job hunter harus bisa “menjual” produk yakni dirinya pribadi dengan sebuah bargaining position bahwa kita butuh pekerjaan tersebut dan perusahaan yang kita tuju membutuhkan keterampilan kita. Karenanya banyak hal yang harus dipersiapkan sebagai bekal dalam “menjual” diri kita kepada perusahaan seperti kemampuan teknis, dasar manajemen, kemampuan komputer dan bahasa inggris, kepribadian dan etika serta penampilan fisik dan perilaku professional.

Promotion pastinya terkait dengan CV dan surat lamaran, wawancara, test psikologi, serta  penampilan fisik. CV dan surat lamaran harus dibuat semenarik mungkin karena CV yang kita buat akan bersaing dengan ribuan CV lainnya. Oleh karena itu, CV yang dibuat harus good-looking untuk  menimbulkan first impression kepada pihak perusahaan. Tidak hanya good-looking CV dan surat lamaran pun harus berbobot dengan beberapa prinsip seperti : CV dan surat lamaran tersebut mencantumkan posisi yang kita tuju, hindari kesan “posisi apa saja”, jujur, referensi hanya diberikan jika diminta serta mampu mengatasi subyektivitas pembicara.

Pada saat wawancara beberapa hal yang harus dilakukan adalah memberikan konfirmasi pada pihak perusahaan bahwa kita akan diwawancara, latihan sebelum wawancara, persiapkan notes dan pulpen serta CV dan persyaratan (kalau perlu dibawa salinan lebih), pelajari mengenai perusahaan tersebut, kenakan pakaian yang sesuai. Ssaat wawancara kita harus ramah, sopan, gunakan two-ways communication, duduk dengan nyaman, penguasaan materi serta tepat waktu.

Place berkaitan dengan dimanakah pekerjaan yang tepat buat saya. Karena persaingan dunia kerja sangat ketat maka kita harus bersikap se-pro aktif mungkin untuk mencari tahu informasi mengenai dunia kerja, mencari peluang di iklan dan bersabar, karena bisa jadi CV dan surat lamaran yang sudah kita kirimkan 10 bulan yang lalu terselip di meja R&D dan baru terlihat 10 bulan kemudian. Jika CV dan surat lamaran tersebut menarik, siapa tahu peluang tersebut hadir.

Price mengindikasikan berapakah saya layak untuk dibayar di perusahaan. Karena negosiasi mengenai masalah gaji tidaklah mudah. Jangan pernah mendiskusikan masalah gaji pada wawancara pertama, akan tetapi kita harus mempersiapkan jawaban terkait masalah gaji  tersebut jika secara mendadak pertanyaan itu muncul dari pewawancara. Karenanya seorang job hunter yang baik harus memiliki referensi yang cukup mengenai penghasilan pada perusahaan yang dituju. Selain itu juga perlu diperimbangkan aspek lainnya selain masalah uang seperti pelayanan yang kita dapatkan dari perusahaan. Satu hal yang perlu diingat mengenai masalah gaji adalah jangan lupa untuk memandangnya dari “mata “ perusahaan. Sehingga kita tidak menjadi orang yang dibutakan oleh kekakuan mengenai gaji tersebut.

Poin penting yang benar-benar berkesan bagi saya adalah ketika pemateri menyampaikan sebuah nasihat atau petuah yang sangat bijak. Beliau berkata bahwa menjadi seorang karyawan tidak hanya dimensi finansial yang kita kejar dan menjadi target utama. Dalam setiap pekerjaan yang kita lakukan, setidaknya ada tiga hal penting yang harus kita raih selain masalah finansial yakni experience, credibility, and competence. Selain itu pemateri juga menyampaikan key for success yaitu : acceptable, professional, credible-integrity, customer oriented.

Apapun pekerjaan yang kita lakukan seharusnya membuat kita lebih memaknai hidup. Bekerja akan membuat kita berinteraksi dengan banyak orang dengan berbagai strata sosial. Misalnya saja pekerjaan di sebuah perusahaan multinasional tidak hanya membutuhkan etika karyawannya kepada petinggi perusahaan namun juga kepada semua level kerja yang ada, mulai dari keamanan, cleaning service, sekretaris perusahaan dan lainnya. Oleh karena itu, istilah don’t burn the bridge yang disampaikan oleh ibu Martha selaku pembicara tampaknya sangat membekas. Jangan sampai segala tindak tanduk yang kita lakukan dalam dunia kerja membuat kita membakar jembatan, jembatan silaturahim yang menghubungkan antara kita dengan orang lain. Pun halnya dengan fenomena untuk pindah perusahaan yang sering dilakukan tidak semestinya membuat hubungan seseorang dengan perusahaan lamanya menjadi retak karena pindah kerja ke perusahaan lain.

Karena bekerja mengharuskan kita bekerja sama dengan manusia lainnya maka kemampuan-kemampuan personal dalam menjalin hubungan dengan orang lain sangat dipentingkan bukan hanya keterampilan teknis yang mesti ditonjolkan.

A major problem affecting the accuracy of Bazi or most astrological methods is the “missing” or inaccurate birth hour reported.

“Ken, which method do you use?”

“I plug in the 12 possible Chinese hours into the chart and see which hour fits the life experience of the client better.”

“This takes a lot of time!”

“Not really when you use a 4P chart plotting program.  There is one such program that you can use in my website for free.  I can run through 12 possible hours in less than 10 minutes.”

Not everyone can use computer, so the most common approach is doing 3 different charts– one according to the hour reported, one “minus one hour” from the reported hour and one “plus one” hour.

When everything fails, my last resort is pulling out my cell phone.

“Call your friend or …….?”

This is my lineage secret.  You have to come to my class to get it.

Ken Lai

“Practical Date-Selection Methods (incl. XKDG) w/ 12 hr. video
“Practical Imperial Qi-men-Dun-Jia” w/ 10 hr. video
“Daoist Talismans for Feng Shui & Blessing” v.2 w/ 24 hr video
“Practical Door Feng Shui for Wealth” w/ 3 hr. video
“4-Pillars Forecasting Bootcamp” with 12 hr. video

http://www.kenlaifengshui.com/

http://kenlaifengshui.blogspot.com/

Sâmbătă dimineaţa. Între un drum la masaj şi o vizită la o prietenă epe care am impresia că o ştiu dintotdeauna, dar de fapt doar de o lună, mă opresc iute-iute, la farmacie, să iau nişte zemuri minunate din plante L’Erbolario, şi apoi mă gândesc că am uitat acasă geanta potrivită.

intru fuguţa într-un magazinaş cunoscut. Reţea. Bunişor. Săraca domnişoară mă salută cu salutul obligatoriu: Bună ziua, bine aţi venit la [numele]. Ptiu, îmi zic. Ăia de la Paris te lasă în pace…

Apoi rezist tentaţiei de a mă întoarce pe călcâie şi până la urmă cumpăr şi inele, şi lănţuc, şi pălărie. Pentru că domnişoara chiar ştie să vândă, şi se vede limpede că o face cu plăcere şi crede în produs.  Îmi face şi un card. Frumos, dar tot mă întreb de unde oare a apărut ideea cu salutul acela atât de nenatural şi de nepotrivit, care le face şi fetele din locaţie să se simtă jenate de nefirescul frazei, şi pe clienţi să le vină lehamite să mai intre…

Morala e foarte simplă. Retail is about detail. Poţi face totul perrrrfect, dar dacă greşeşti un singur lucruşor în toată experienţa de client în locaţie, ratezi cu graţie totul. Iar dacă nu înţelegi că într-un magazin de accesorii primul need al clientului e să se bucure de toate trăsnăile expuse şi îl supui la tir rapid de mitralieră, înseamnă că  trebuie redesenată experienţa şi punctele de contact. despre acestea, pe larg, în altă expunere, mai plicticoasă decât cea de faţă.

Ca să nu criticăm fără să construim, aici aş înlocui jenantul salut cu un zâmbet, contact vizual şi, dacă potenţialul client menţine contactul privirii, un salut convenţional, românesc.   Bună ziua e un început bun. Pentru că nu e un eveniment, nu se taie panglica, ci e o vizită la care musafirul şi-ar dori mai degrabă să se simtă la largul lui decât festiv.

Mai e un magazin în care se întâmplă acelaşi salut hăituitor. Nu îi pronunţ numele… dar vă las să descoperiţi deliciile.

Il est des batailles qui durent des années, des décennies, … Elles ont lieu sur des points de vue idéologiques, artistiques, … A un tel point que le marketing peut  se servir de la discorde dans les campagnes de publicité. On peut penser que c’est le cas avec nos deux célébrités françaises du milieu de la musique : Johnny et Antoine.

Rappelez vous en 1966 (si vous étiez nés;) ), Antoine, hippie de son époque, et Johnny Halliday s’envoyaient des fleurs par chansons interposées. Antoine chantait « les élucubrations », auxquelles Johnny répondait par “cheveux longs et idées courtes”.

Aujourd’hui, les grands esprits du marketing se sont amusés à reprendre ce dialogue par chanson interposée. En effet, ce n’est pas pour rien que les opticiens ATOL et OPTIC 2000 se sont appropriés les services des 2 chanteurs dans leurs publicités respectives. La discorde entre les deux artistes est reprise implicitement à travers ces deux campagnes publicitaires.  Inconsciemment, nous associons une campagne à l’autre ce qui renforce leur impact.

D’autres entreprises ont utilisé ce phénomène de mémorisation par association avec une autre marque : Coca Vs Pepsi, Apple Vs Microsoft, …

Philippe GRAVEZ – Directeur associé

Double XL – Conseil en Marketing

Yesterday, I accidentally opened a digitally-scanned version of my Feng Shui sifu’s hand-written manuscript that I had received years ago but never read.  The document has less than 70 pages.

The first sentence of first page had this written: ” XXXXXX School Yang Residence Concepts: HEAVEN’S SECRETS: NO TRANSFER TO THE MORALLY DECREPIT” (匪人勿傳  fěi rén wù chuá).

The manuscript lists the XXXXX School version of yin-yang, forms, tai-ji, XKDG, sha neuralizations, sha-fighting, luopan design, water methods and even date-selection with 30% space in diagrams — all in less than 70 pages!  It even specifies which item is top lineage secret and warns about the indiscriminate transfer to the “wrong” people will cut short your blessings or even your life.

In the “Sha-fighting” section, the writer repeatedly warns that about the possible fatality if the sha-fighting is not done right.  The procedures and techniques are very different from those you found in books  or most of the existing courses out there.  My suggestion is:  do not fight sha unless your life is absolutely worthless.  Your life worths more than the possible wealth that sha-fighting generates.

The crown jewel of this school probably is how to convert an inauspicious region into auspicious.  The writer specifically warns, “do not publicize this; only teach to your indoor student ……”

How do you know these so-called “lineage secrets” are for real?

The first thing is to observe your Sifu or teacher– is s/he a righteous or honorable person?   Does s/he do what s/he preaches? How s/he treats people gives you a general idea of how credible s/he is.  But this has no guarantee either if s/he is a charismatic person.

A real secret is like a lighting rod that suddenly illuminates everything– something that make you yell “Ah!” Suddenly everything makes sense after you have ”plugged” in the secret.

A not-so-real secret will complicate your mind even more instead of simplifying it.  Real secrets normally are simple and eloquent.

Most contents of this hand-written manuscript were published in books except the critical components or “lineage secrets” are missing.  It costs an arm and leg to become an “indoor student” to get the “real thing”.

“How about share your lineage secrets here?”

Good try! Pal.  My old teacher still needs to make a living out of it.  He has not given me any dead-bed instructions yet. 

The implication is: if any Feng Shui guy or teacher promises making you a millionaire/billionaire without looking at your 4P or astrological chart, you may be better off donate your tuition to charity and collect some positive karma points.   Your meng or fate has more influences on your well-being than Feng Shui.

Ken Lai

“Practical Date-Selection Methods (incl. XKDG) w/ 12 hr. video
“Practical Imperial Qi-men-Dun-Jia” w/ 10 hr. video
“Daoist Talismans for Feng Shui & Blessing” v.2 w/ 24 hr video
“Practical Door Feng Shui for Wealth” w/ 3 hr. video
“4-Pillars Forecasting Bootcamp” with 12 hr. video

http://www.kenlaifengshui.com/
http://kenlaifengshui.blogspot.com/

Je vous ai déja fait cas de notre propre marketing mix des 4C pour Concept, Conversation, Communauté et Canaux. Je souhaite aujourd’hui revenir sur la notion de communauté et des deux spécificités qui en découlent.

La première concerne le fait d’avoir délibérément choisi d’inclure dans la méthodologie de notre mix le client et les cibles marketing.

La seconde réside justement dans le fait de les considérer comme des communautés et non pas de les désigner comme des cibles ou des clients, ce qui du point de vue de la sémantique – et donc de l’esprit ! n’est pas une simple posture de mode !

Ces deux spécificités sont finalement le fruit d’une même nécessité, celle de la cohérence par rapport à deux constats, celui de l’individualisation et celui du bouche à oreille digitalisé.

Celui de l’individualisation tout d’abord, avec des dispositifs marketing qui tournent tous autour du client afin de le comprendre, d’attirer son attention, de le séduire, de le satisfaire, et surtout de le garder. C’est une démarche tellement nécessaire qu’elle commencé par conduire les marchés à fournir aux clients quelques solutions puis à en développer d’encore plus nombreuses, pour se diriger désormais vers sa propre solution … La communication commerciale est déjà trés avancée dans ce domaine et nulle entreprise ne se passe désormais d’une base de donnée marketing qui permette d’individualiser ses messages et d’analyser le comportement de ses clients.

Le deuxième constat concerne le bouche à oreille digitalisé. En 15 ans, les réseaux se sont installés, fournissant ainsi aux clients la possibilité de s’informer, de communiquer comme jamais. Dans plus de 65% des cas, ils consomment ou ne consomment pas en se connectant en communautés de toutes natures (familiales, amicales, experts, utilisateurs, lecteurs) qui échangent entre elles sur tous sujets qu’ils soient politiques, technologiques, philosophiques ou liés à la consommation.  Désormais ces communautés se retrouvent dans une nouvelle forme de collaboration/compétition sur la qualité de leurs échanges, la pertinence du fond, leur accessibilité, et surtout du nombre d’individus les rejoignant ou consultant leurs contributions.

Mais ce n’est finalement que l’évolution la plus récente et la plus sophistiquée de l’élément le plus discriminant pour le succès d’un marketing de bouche à oreille (BAO). C’est de tout temps que les avis de sa famille, de ses amis, de ses collègues de travail sont décisifs sur l’opinion à l’égard d’une solution ou de l’achat effectif d’un produit. Une réalité communautaire qui précède largement celle du web.

En conséquence, comment pourrions-nous faire acte de cohérence méthodologique sans inclure plus immédiatement le client dans le mix marketing (un client, un produit, un profil en base donnée) en le regardant sous l’angle de ses communautés ?

David Siarri, Président 5e Agence

Integrated marketing communication adalah bagian dari kegiatan marketing yang timbul dikarenakan kebutuhan dari produk untuk mengkomunikasikan diri kepada target audience atau konsumennya.

Suatu produk diciptakan atau diproduksi dengan suatu tujuan marketing yaitu  umumnya produk  laku dipasaran.

Untuk mencapai tujuan ini tentunya harus dilakukan usaha dan beberapa proses sebelum mencapai tujuan di atas.

Menurut  Jerome Mc Carthy (1964) bahwa ada 4 elemen penentu keberhasilan produk di pasar,  yaitu dikenal dengan teori 4 P (Product, Price, Place & Promotion)

Dalam usaha mencapai tujuan ini salah satu usaha yang dilakukan bahwa produk tersebut harus dikenal oleh konsumennya. Untuk dikenal maka produk harus melakukan komunikasi dengan target audience atau konsumennnya.

Kegiatan berkomunikasi ini masuk dalam salah satu elemen 4P dalam teori Mc Carthy yaitu bagian promotion.

Advertising,  Personal Selling,  Sales Promotion,  Public Relation( PR), Event, Word of  Mouth adalah cara-cara yang digunakan untuk berpromosi atau berkomunikasi dengan target audience atau konsumen. Cara berkomunikasi akan berkembang terus seiring dengan perubahan yang terjadi di masyarakat, bagaimana pola hidup masyarakat  akan mempengaruhi cara-cara yang akan digunakan dalam melakukan komunikasi atau berpromosi.

Masing-masing kegitan promosi di atas juga sangatlah luas dan mempunyai banyak cara. Diperlukan ilmu khusus untuk menangani setiap cara berpromosi atau berkomunikasi.  Diperlukan ilmu dan keahlian yang spesifik untuk menangani advertising begitupula Personal Selling, PR dan lain-lain. Untuk mendapatkan keahlian ini juga perlu pendidikan, pengalaman, waktu dan tentunya usaha untuk belajar terus, karena itu semua  kegiatan komunikasi  ini akhirnya tidak dapat ditangani oleh hanya satu orang  atau satu grup saja, tetapi akan memerlukan beberapa orang atau beberapa grup bahkan perusahaan yang ahli di masing-masing bidang, ada yang ahli di bidang advertising, ahli di personal selling, ahli di sales promotion,  dan lain-lain.

Advertising :

Adalah bentuk komunikasi melalui iklan, dimana sifatnya menginformasikan mengenai produk dan persuasif. Informasi ditentukan dan dibuat oleh pengiklan dengan bantuan advertising agency. Iklan dipasang di media-media sesuai tujuan dan strategi dengan melakukan pembelian ruang iklan di media-media.

Personal Selling :

Adalah kegiatan melakukan kontak langsung dengan konsumen dalam hal ini orang yang diyakini akan membeli produk dengan cara melakukan penawaran yang aktif dan  proses follow up sampai konsumen akhirnya setuju untuk membeli.

Sales Promotion :

Adalah kegiatan yang dilakukan melalui  penawaran-penawaran yang khusus, misalnya beli 1 dapat bonus 1 dan lain-lainnya.

Public Relation :

Adalah komunikasi yang dilakukan oleh media melalui pendekatan dari pengiklan namun penulisan di media adalah didominasi oleh media  dan tidak adanya pembelian seperti pada advertising

Event :

Adalah kegiatan di tempat-tempat tertentu menghampiri konsumen dengan melakukan berbagai macam kegiatan yang disukai atau dibutuhkan oleh konsumen. Melalui kegiatan ini lah produk dapat menginformasikan keberadaannya kepada konsumen. Misalnya melakukan acara musik di lapangan  atau di gedung, melakukan acara nonton bareng, melakukan acara  perlombaan dan lain-lain.

Kapan dan bagaimana masing-masing kegiatan ini dilakukan semua tergantung pada kebutuhan dan kondisi produk.

Belum tentu semua kegiatan komunikasi harus dilakukan untuk suatu prosuk tertentu. Kadang-kadang hanya diperlukan advertising saja atau PR saja atau malah diperlukan semuanya.

Word of Mouth:

Adalah cara berkomunikasi bagaiman sehingga produk menjadi bahan pembicaraan dan direkomendasikan oleh orang-orang yang sudah menggunakan kepada orang-orang yang belum menggunakan.

Word  of mouth kadang terjadi di luar kontrol oleh produk tetapi hal ini juga bisa diciptakan, apalagi kalau produknya memang bagus.

by Vika17

Intervention de Philippe Rousselle, directeur associé du cabinet Double XL, le mardi 27 octobre 2009 à 18 heures à la pépinière d’entreprise du Beauvaisis.

Participative, cette intervention vous permettra de trouver des points d’appui pour votre positionnement, et de prendre conscience des facteurs fondamentaux afin de  développer vos actions commerciales et optimiser vos outils de communication.

Les entreprises qui réussissent le mieux, sont celles qui se connaissent et connaissent leur environnement. Elles ont conscience de leurs points forts et point faibles, de sorte qu’elles peuvent mettre en œuvre des stratégies de réponse aux opportunités et menaces du marché.

Décrypter l’environnement de l’entreprise pour en découvrir les opportunités, lancer un produit, connaître ses clients ou en gagner de nouveaux, gérer une politique tarifaire ou développer ses réseaux de distribution, surveiller la concurrence afin de gagner en réactivité, voici un bref aperçu des champs d’application du marketing.

Xu month  starts and runs till Nov. 16.  Chou year (2009) and xu month already form “semi-3-penalties“.  When it runs into a wei day, the day becomes a “year-breaker” day plus “3-penalties” day– not suitable to make major decision or traveling (susceptible to traffic accident).

The following days are ram days, clashing ox and forming a  “3-penalties day” with xu month–  10/29 (ding-wei day) and 11/10 (ji-wei day).   You better stay home and avoid traveling or doing anything important or making major decision.

The chou-xu-wei combination is especially inauspicious for people with ram, ox and dog animal sign.  Even if you do not have these animal signs, but your spouse palace (day branch) has a wei (ram), chou (ox) or xu (dog), you should be extra careful during this month too.  It is not too late to get the Immortal Lu safe-driving metal talisman or at least you put a protection symbol of your favorite deity or religion into your car.

Ken Lai

“Practical Date-Selection Methods (incl. XKDG)w/ 12 hr. video
“Practical Imperial Qi-men-Dun-Jia” w/ 10 hr. video
“Daoist Talismans for Feng Shui & Blessing” v.2 w/ 24 hr video
“Practical Door Feng Shui for Wealth” w/ 3 hr. video
“4-Pillars Forecasting Bootcamp” with 12 hr. video

http://www.kenlaifengshui.com

http://kenlaifengshui.blogspot.com

Marketing Ngày Nay

Từ 4P đến 4C

Doanh nghiệp muốn thành công, chiến lược tiếp thị hỗn hợp – 4P ngày nay cần gắn liền với một chữ C (Customer) để thể hiện quan điểm xuyên suốt là “hướng về khách hàng”, lấy khách hàng làm trọng tâm để hoạch định chiến lược và triển khai các chương trình hành động ở mọi bộ phận của doanh nghiệp, không chỉ trong lĩnh vực tiếp thị.
Bài học vỡ lòng dành cho sinh viên theo học các chuyên ngành marketing là chiến lược tiếp thị hỗn hợp, thường được gọi tắt là 4P: Product (sản phẩm), Price (giá), Place (phân phối) và Promotion (khuyến mãi, truyền thông). Đây cũng là bốn yếu tố cơ bản và quan trọng bậc nhất mà các doanh nghiệp không thể bỏ qua khi xây dựng các chiến lược tiếp thị để đưa bất kỳ loại hình sản phẩm, dịch vụ nào ra thị trường.

Gần đây, các chuyên gia marketing còn tiếp tục đưa vào chiến lược tiếp thị hỗn hợp thêm nhiều chữ P khác như People (con người), Process (quy trình), Physical Evidence (bằng chứng vật lý)… để tăng cường sức mạnh cho hoạt động tiếp thị. Tuy vậy, chiến lược này chỉ có thể đem lại thành công nếu doanh nghiệp hoạch định và triển khai dưới góc nhìn khách quan từ khách hàng và người tiêu dùng, chứ không phải từ góc nhìn chủ quan của doanh nghiệp.

Góc nhìn khách quan từ khách hàng sẽ giúp doanh nghiệp đưa ra thị trường những sản phẩm đáp ứng được mong đợi của khách hàng, bán với mức giá mà khách hàng chấp nhận được, phân phối ở nơi thuận tiện cho khách hàng, và làm công tác truyền thông theo cách mà khách hàng thích.

Chính vì vậy, các chuyên gia marketing đã đưa ra khái niệm 4C và gắn các C này với các P theo từng cặp để lưu ý những người làm marketing đừng quên xem khách hàng là trọng tâm khi hoạch định các chiến lược tiếp thị.

Chữ C đầu tiên – Customer Solutions (giải pháp cho khách hàng) được gắn với chữ P – Product (sản phẩm) thể hiện quan điểm mỗi sản phẩm đưa ra thị trường phải thực sự là một giải pháp cho khách hàng, nghĩa là nhằm giải quyết một nhu cầu thiết thực nào đó của khách hàng chứ không phải chỉ là “giải pháp kiếm lời” của doanh nghiệp. Muốn làm tốt chữ C này, doanh nghiệp buộc phải nghiên cứu thật kỹ để tìm ra nhu cầu đích thực của khách hàng, giải pháp nào để đáp ứng đúng nhu cầu này.

Thương hiệu thời trang N&M vừa ra đời là một ví dụ về việc tìm kiếm giải pháp cho người tiêu dùng. Khi trên thị trường có hai dòng sản phẩm tách biệt là trang phục văn phòng (nghiêm túc, cổ điển) và trang phục dạo phố, đi chơi (trẻ trung, phong cách), hãng thời trang này đã tìm ra “ngách” là kết hợp hai nhu cầu này vào trong một sản phẩm để có thể mặc đi làm (vẫn đứng đắn) kết hợp mặc đi chơi mà không thấy bị “cứng” quá.

Chữ C thứ hai – Customer Cost (chi phí của khách hàng) được gắn với chữ P - Price (giá) thể hiện quan điểm cho rằng giá của sản phẩm cần được nhìn nhận như là chi phí mà người mua sẽ bỏ ra. Chi phí này không chỉ bao gồm chi phí mua sản phẩm mà còn cả chi phí sử dụng, vận hành, và cả hủy bỏ sản phẩm. Chi phí này phải tương xứng với lợi ích mà sản phẩm đem lại cho người mua.

Cần hiểu lợi ích ở đây bao gồm cả lợi ích lý tính lẫn lợi ích cảm tính. Nhiều người đắn đo chưa mua ô tô không phải vì giá sản phẩm cao mà vì chi phí sử dụng quá cao (xăng dầu, phụ tùng, bảo dưỡng, bãi đỗ, tài xế…). Trong bối cảnh đó, các loại xe tiết kiệm nhiên liệu, phụ tùng rẻ và dễ dàng thay thế thường là giải pháp tốt.
Chữ C thứ ba – Convenience (thuận tiện) được gắn với chữ P – Place (phân phối) đòi hỏi cách thức phân phối sản phẩm của doanh nghiệp phải tạo sự thuận tiện cho khách hàng. Điển hình của khía cạnh thuận tiện trong phân phối có thể kể đến mạng lưới máy ATM của các ngân hàng. Ngân hàng nào có nhiều máy, bố trí nhiều nơi, máy ít bị trục trặc khi rút tiền, ngân hàng đó sẽ có nhiều khách hàng mở thẻ.

Chữ C cuối cùng - Communication (giao tiếp) được gắn với chữ P - Promotion (khuyến mãi, truyền thông) yêu cầu công tác truyền thông phải là sự tương tác, giao tiếp hai chiều giữa doanh nghiệp với khách hàng. Doanh nghiệp lắng nghe tâm tư, nguyện vọng của khách hàng và “nói” cho khách hàng nghe là sản phẩm sẽ đáp ứng những tâm tư, nguyện vọng đó như thế nào. Một chiến lược truyền thông hiệu quả phải là kết quả của sự giao tiếp, tương tác giữa sản phẩm, thương hiệu với khách hàng để đạt được sự thông hiểu và cảm nhận sâu sắc từ khách hàng đối với sản phẩm, thương hiệu.

Không ít doanh nghiệp hiện nay thực hiện quảng cáo theo kiểu “tuôn ra xối xả” một chiều từ phía doanh nghiệp, bất chấp người tiêu dùng “tiêu hóa” được đến đâu. Nhiều thông điệp còn gây rối rắm, khó hiểu, thậm chí phản cảm cho khách hàng. Ở đây, công tác truyền thông đã không mang ý nghĩa giao tiếp, trao đổi thông tin giữa hai đối tượng.

Và như vậy, sẽ không bao giờ sản phẩm hay thương hiệu đạt được thiện cảm, nói chi đến đồng cảm, từ phía khách hàng. Kết quả là sản phẩm cùng với thương hiệu rất dễ bị khách hàng quên. Truyền thông giao tiếp hai chiều được các công ty chuyên nghiệp thực hiện thông qua việc lắng nghe phản hồi của khách hàng, phân tích phản ứng của khách hàng, và đo lường kết quả của các đợt truyền thông để có sự hiệu chỉnh cần thiết cho một phần hoặc toàn bộ chiến dịch.

Chắc chắn là sẽ còn cần nhiều chữ C hơn để thể hiện góc nhìn khách quan từ phía khách hàng thay cho góc nhìn chủ quan từ phía doanh nghiệp. Cho dù là 4P, 7P hay nhiều P hơn trong marketing ngày nay, thì mỗi chữ P đều cần gắn liền với một chữ C (Customer) để thể hiện quan điểm xuyên suốt là “hướng về khách hàng”. Không cách nào khác, doanh nghiệp phải lấy khách hàng làm trọng tâm để hoạch định chiến lược và triển khai các chương trình hành động ở mọi bộ phận của doanh nghiệp, không chỉ trong lĩnh vực tiếp thị.

Ở đâu không có thế độc quyền, không có sự áp đặt vô lý từ phía người bán đối với người mua, ở đó, mỗi chữ C sẽ là kim chỉ nam hành động cho doanh nghiệp để hướng tới thành công.

Nguyễn Hữu Long (TBKTSG)

Rappelez vous ! C’étais il y’a déjà 3 ans. Le numéro de renseignement téléphonique tant utilisé : le 12, laissait place au 118 et quelques, suite à l’ouverture de la concurrence sur ce marché. Que du bénéfique me direz vous ? Tout l’inverse en fait.

Rappelons les principes d’une ouverture à la concurrence qui est (en théorie) un avantage pour le client final. En effet, le marché passe d’un seul acteur à une multiplicité d’acteur. Cette forte et soudaine concurrence va engendrer des phénomènes telles que la baisse des prix, l’augmentation de services associés ou encore la hausse de la qualité, chaque acteur cherchant à prendre l’avantage. C’est ce qui devrait se passer pour le marché du renseignement téléphonique. L’histoire fut toute autre.

Le consommateur s’est perdu dans la multiplicité des offres. Il s’est peu à peu retourné vers d’autres services (notre bon vieux Internet par exemple). Les consommateurs ont perçu une hausse des prix… ce qui a eu pour effet de réduire encore plus le nombre d’utilisateurs. Au final, le marché a perdu 22 % de ses utilisateurs en seulement 1 trimestre (soit une chute de 9 millions de consommateurs).

Cet évènement est la preuve même qu’une sur communication peut avoir des effets fortement préjudiciables à un marché. En effet, dans ce cas, dans une quête de prise de part de marché, chaque entreprise a communiqué massivement vers des consommateurs qui ne savaient plus où donner de la tête.

Comme disait PIRELLI, sans maîtrise, la puissance n’est rien. ;)

Philippe GRAVEZ – Directeur associé

Double XL – Conseil en Marketing

I have run into a case of a ding-fire day-master (DM) with heart problem. But the client does not know her birth hour. Her current 10-year-luck has just entered into strong water formation. Heart problem normally involves ding-fire.

So naturally I would think she is a weak DM, but plugging in all 12 possible Chinese hours into her chart.  However, only one hour will make her DM strong, all the rest will be weak– 1/12 chance.

I need to find more evidence to prove that she indeed is a strong DM.

How? By asking questions on personality, family relationship and personal preferences. Questions like:
– who makes more decisions– you or your spouse?
– your spouse beats you up or you beat up your spouse?
– what colors do you like?
– do you take your time to do things?
……..

The answers I got match to that of a strong DM. So what I can deduce is that even if water is favorable to a strong Ding day-master, but too much of a good thing still screws her heart up. It is all about yin-yang balance. She is over 70 years old.

Amazingly, I checked the Feng Shui of her house— her bedroom is in NE with 5-9 star (causing heart, blood or eye problems) and annual 2-sickness star is at her main door. In terms of 8-mansions Feng Shui, her room is in “disaster” palace.

This is another case of 4P and Feng Shui synchonize to each other. I’ve used techniques from my Destiny Management courses plus Feng Shui cures for this case. Here are the cures used:

– certain plants
– coins
– white crystal
– removing certain items from her house

Ain’t they green and natural?

Ken Lai

“Practical Date-Selection Methods (incl. XKDG)w/ 12 hr. video
“Practical Imperial Qi-men-Dun-Jia” w/ 10 hr. video
“Daoist Talismans for Feng Shui & Blessing” v.2 w/ 24 hr video
“Practical Door Feng Shui for Wealth” w/ 3 hr. video
“4-Pillars Forecasting Bootcamp” with 12 hr. video

http://www.kenlaifengshui.com

http://kenlaifengshui.blogspot.com

Ieri. Zi lungă. Mă întâlnesc cu oameni cu care vorbesc despre lucruri care vor apărea în curând. Parfumuri bune, remedii creative, bio, eco, lumea e mică.

Întoarcerea de la obsesiile olfactive care te cotropesc de la kilometri (adevărat, pitzipoanka românkă nu a învăţat încă treaba cu punctele de puls şi varsă un kil de esenţă hiperconcentrată pe ea, sperând că armăsarul va deveni mai interesat), la innuendo. Lăcrămioarele de pădure. Mac. Floare de colţ.  şi tot aşa. Mici accente care te trag de nas ca linguriţa pe ştiucă şi te poartă în  zona aceea de penumbră, atât de interesantă pentru explorare. Nu pot spune mai mult, dar … vin sărbătorile

Apoi, moartă de sete, mă reped după un suc biotta – singurul loc era biogood. Mirosea atât de frumos înăuntru, a pâine coaptă, că am făcut abstracţie de faptul că sucul era mai scump ca la Satya. Şi am luat şi o franzelă. Bună. Şi aveau pe perete un afiş pe care să le scrii ce îţi mai doreşti să găseşti pe raft. 

Apoi, jocul contrariilor. Am primit, gratuit, card de loialitate. Nu ştiu exact ce o să îmi ofere, sper din inimă că va fi interesant. Ştiu că Aneta s-a străduit pentru brandul ăsta şi lucrurile s-au vărsat şi în siglă, şi în card. Poate puţin cam prea egoist pentru gustul meu, dar – for sure – cool şi good looking. Mărul şi inima au ajuns o obsesie cvasi-freudiană în comunicarea de azi. Nu mă pot opri să fac comparaţia cu un magazin bio, tare drag mie, cu produse bune, care te înfăşoară într-o mantie verde, molcuţă şi reconfortantă de bien etre… şi care m-a ciocnit cu o vitrină plină de cuvinte abordate foarte româneşte, sunet de talangă dogită într-un concert de clopoţei de argint. Iar apoi mi s-a spus că nu primesc card decât dacă cheltuiesc cinci sute de lei. Fraţilor, ieşiţi puţin afară, luaţi o gură de aer şi apoi haideţi să gândim.

Un bon bunişor de cumpărături fmcg peste tot e cam trei sute. Trei şi ceva. De ce să enervezi clientul (sincer, m-am gândit să nu le mai calc pragul) după ce nu îi dai nicio mostră şi să îi ceri să suplimenteze de la patru la cinci?… Pentru a dimensiona corect greşeala: lansezi o reţea. Ce vrei, valoare sau număr de clienţi? Gogomanul român spune, invariabil: amândouă.

dar dacă iei loc şi te gândeşti o secundă, ca să ai valoare trebuie să ai clienţi. Deci răspunsul corect e: recrutezi, apoi îi creşti. Mai mult. Un card ar trebui să loializeze. Păi cum e mai loial: unul care vine o dată şi ia de cinci milioane, ca să îl miluieşti cu cardul tău, sau vine de cinci ori, vede ce mai e nou, încearcă şi gama cealaltă… ? (Întrebare cu răspuns ajutător)

dragii mei, creşteţi-vă businessul corect. Dacă vă place suma de cinci sute de lei, OK. Dar de ce să nu promovezi ideea de a colecta bonurile pe un cuponaş de carton, astfel încât să aspiri la sumă? Poate unii dintre potenţialii doritori de discount de opt la sută nu vor cumpăra niciodată de cinci sute de lei. oricât şi-ar dori.

M-aş bucura să văd mecanismul refăcut, şi să aud ce s-a întâmplat. A propos, dacă casiera nu menţionează mecanismul, de unde Dumnezeu află fraierul de client despre card? Poate vitrina, curăţată de toate substantivele şi atributele urlătoare, poate purta o semnătură vizuală discretă.  Cardul.

So much for the free advice. Îmi faceţi şi mie un card de discount? Şi, pe urmă, îmi propuneţi o comunicare relevantă şi directă, dacă tot mi-am făcut card?

Mă duc să îmi administrez un puf de parfum cu mac. Poate mă face să mă simt mai bine.

There are no commonly agreed translations of 4P terms. Different schools or teachers translate 4P terms according to his/her personal preferences. There are three major rules used in translations:

1. Literal translations: This simply gives a faithful and very often, horrible (in terms of culture shock) translations of the terms. For examples, “shi-shen” is translated as “eating god”, “qi-sha” becomes “7-killings”, “shang-guan” becomes “hurting officials or officers” and the likes. Problem with literal translations is that it may biase students’perception towards certain terms as “bad” because it sounds horrible. In reality, every one of the “10 gods” or ‘transformation stars” (my terminology) can be positive or negative depending on the composition of the 4P chart. Another common misconception is the ubiquitious uses of the term “god” in 4P, like “useful god” (yong shen), “enmity god” (chou shen) and the like, making 4P sound “religious” when it is actually more statistical in nature.

2. Pin-yin translations: This gives a transliteration of the 4P terms like “shi-shen”, “zheng-guan” and etc. It takes some time to get used to these foreign terms. But it is great when you go back to the original Chinese texts or switching teachers/school.

3. Translation based on interpreted meanings: This translates the 4P terms based on the understanding of the translator. For example, shi-shen and shang-guan are translated as “output” stars. But different people have different understanding of the terms, so the translations can sometimes be confusing and shocking as well. Good translations under this should be “value-free” or NOT “value-laden”. It should also give meanings that are faitful or close to the original meanings of the terms. The translated terms should not influence the perception of the readers and students.

4. Mixing of all of the above

The following examples are the common translations of 4P’s “10 gods” or “transformation stars”:

4P TERMS: 10 GODS OR TRANSFORMATION STARS TRANSLATIONS
Jie-cai 劫财
Ken: JC, +peer (“+” stands for polarity “yang”)
Others: rob wealth, competitor, unfriendly parallel, contender-star, unfriendly partner

Bi-jian 比肩 
Ken: BJ, -peer (“-” stands for polarity “yin”)
Others: friend, collegue, unfriendly parallel, friend-star, friendly buddy,

Pian-cai偏财
Ken: PC, –wealth
Others: indirect wealth, wealth, unbecoming wealth, unexpected wealth, unexpected property, windfall star, godsend wealth, unexpected possession

Zheng-yin正印 
Ken: ZY, +resource
Others: direct resource, resource/education, proper resource, main funds, proper care, mother-star, willingly nourished

Pian-yin 偏印 
Ken: PY, –resource
Others: indirect resource, resource/education, unbecoming resource, unexpected funds, unbecoming care, guardian star, unwillingly nourished

Shang-guan伤官
Ken: SG, +output
Others: hurting officer, intelligence/aspirations, drastic ouput, actor-star, offending-star, harsh output

Shi-shen食神 
Ken: SS, –output
Others: eating god, intelligence/aspirations, gracious output, artist-star, food-star, emotional IQ

Zheng-guan正官 
Ken: ZG, +power
Others: direct officer, power/status, proper power, discipline, angel star, the obedience

Qi-sha七杀 
Ken: QS, –power
Others: 7-killings, power/status, unbecoming power, unbecoming discipline, evil star, the stern

My personal bias is trying to make the translated terms as neutral as possible, so as not influencing the reader’s perception. Each of these 10 “stars” or “gods” can be positive or negative depending on the combination of the natal chart and luck periods.

I do not mean other translations are not as “good” or “horrible” as mine. Translations reflect the worldviews, command of the Chinese language and mental conditions of the translators.

Ken Lai

“Practical Date-Selection Methods (incl. XKDG) w/ 12 hr. video
“Practical Imperial Qi-men-Dun-Jia” w/ 10 hr. video
“Daoist Talismans for Feng Shui & Blessing” v.2 w/ 24 hr video
“Practical Door Feng Shui for Wealth” w/ 3 hr. video
“4-Pillars Forecasting Bootcamp” with 12 hr. video

http://www.kenlaifengshui.com

http://kenlaifengshui.blogspot.com

A friend told me that he has an eye surgery. Recently I also have problem with my right eye– a big floating particle blurs my vision from time to time.

This friend encourages me to see an eye doctor ASAP. So I called an eye doctor for an appointment. But I can’t get in until 4 weeks later. The doctor is very busy!

  

Someone has canceled his appointment and I took over this morning. The doctor went through the normal examination like dilating my pupil, checking the cornea and retina… etc. Dr. M found the “floater” inside my eye.

Dr. M is around 60 years old and pretty friendly and casual.

Dr. M found the “floater” inside my eye. Floater is the falling debris inside one’s eye due to the aging of eye tissues.

“You did nothing to create that floater problem. It is simply that you are OLD! Older people have problem like this” The doctor said.

Doctor M is darn honest. This hurts more than me being the culprit!

“Is there any medication to fix this floater problem?”

“No.”

“Do I need any surgery to get rid of it?”

“Surgery is normally not needed, unless the floater bothers you. It normally disintegrates after a month or two.” The doctor replied.

“I’m into astrology. Do you have more patients this year than the average?” I asked the doctor because I suspect there is correlation between a strong earth year (2009) and eye problems.

“I don’t know. I just keep working everyday in the last few weeks.” Doctor M replied. Age must catches up with her too.

“So you think astrology has something to do with eye problems?” She curiously asked.

“Yes, I think strong earth energy cause more eye problems.”

 Well, to keep the story short, Dr. M said that I do not need to see her again unless something happen to my eyes and gave me some free eye-drops sample.

 In terms of 4P, current year ji-chou (earth-ox) is a strong earth year and my own chart has a pair of earth (stem and branch) and fire. The strong earth drains my fire. Fire stands for eyes and heart. So I think if one’s chart has weak fire and strong earth and annual luck brings in more earth, one’s eyes may have problem.

 If a chart has a lot of earth already, the likely health issues will be digestive system and skin fro 2009.

Ken Lai

“Practical Date-Selection Methods (incl. XKDG)w/ 12 hr. video
“Practical Imperial Qi-men-Dun-Jia” w/ 10 hr. video
“Daoist Talismans for Feng Shui & Blessing” v.2 w/ 24 hr video
“Practical Door Feng Shui for Wealth” w/ 3 hr. video
“4-Pillars Forecasting Bootcamp” with 12 hr. video
http://www.kenlaifengshui.com
http://kenlaifengshui.blogspot.com

Why some people’s dogs are sick all the time while others are strong and healthy? This may be due to their “dog Feng Shui“.

Dog is one of the 12 Chinese zodiac animals. Under this system, dog is located in NW or the “Xu” mountain of the 24 mountains system in Feng Shui.

The 12 zodiac animals also represent the earthly branch system in Chinese metaphysics and calendar system. Dog or Xu combines with tiger (“Yin“) and horse (“Wu“). It also combines with rabbit (“Mao“). So the directions represented by these animals will be favorable to dog.

If your main door is located in one of the following directions, it will be good for dog-raising and your dog is likely be strong and healthy:

–NE (tiger) direction
–South (Horse) direction
–East (rabbit) direction
–NW (dog) direction

If your main door does not fall into none of these 4 favorable directions for dog, you can put your dog kennel in one of the above directions in your house or yard.

Dog clashes with dragon. Dragon stands for SE direction. So if your main door sits on SE, your dog may get sick more often. You at least put its kennel in one of the 4 good directions listed above.

Dog’s elemental nature is earth. Earth produces metal. Too much metal will drain the health of your dog. So you should not put too many metal objects around your dog and avoid metal kennel.

Period 8 is current Feng Shui’s time dimension. The ruling star is 8 or Gen trigram. Gen also stands for dog in Yi-jing (I-Ching, the Book of Changes). So taking good care of a dog means you are taking care of the ruler star 8 or your wealth! Go adopt a dog from your local Animal Humane Society will bring you more good luck during Period 8.

If you want to understand the logic behind these favorable dog directions, you can check the rules governing heavenly stems and earthly branches OR simply take my “4-Pillars Bootcamp” video correspondence course.

Ken Lai

“Practical Date-Selection Methods (incl. XKDG) w/ 12 hr. video
“Practical Imperial Qi-men-Dun-Jia” w/ 10 hr. video
“Daoist Talismans for Feng Shui & Blessing” v.2 w/ 24 hr video
“Practical Door Feng Shui for Wealth” w/ 3 hr. video
“4-Pillars Forecasting Bootcamp” with 12 hr. video

http://www.kenlaifengshui.com

http://kenlaifengshui.blogspot.com