Blogs about: 4ps
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Ethics Of Price Discrimination
When I last visited Italy, I was walking along a street in Sienna that was lined up with stores selling ceramic arts. It was a surprise to me see the prices vary from store to store (even two adjacen… more →
Iterative Path
So, What is Marketing?
Justin Ungs wrote 3 days ago: There is extensive confusion as to what marketing really is. Is it graphic design, advertising, pre … more →
Ethics Of Price Discrimination
Rags Srinivasan wrote 2 weeks ago: When I last visited Italy, I was walking along a street in Sienna that was lined up with stores sell … more →
Cloudy With a Chance of Free Business Model
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Rags Srinivasan wrote 1 month ago: There is a children book called Cloudy With A Chance of Meatballs which is a great story about a t … more →
Best Buy Price Waterfall
Rags Srinivasan wrote 1 month ago: Best Buy announced its fiscal Q1 earnings yesterday. The story is the opposite of what we saw for CP … more →
Proctor and Gamble on Multi Version Pricing
Rags Srinivasan wrote 1 month ago: Last quarter many CPG companies including P&G reported increase in profit despite declining or s … more →
Small Business Pricing - 5 Steps To Effective Price Management
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Rags Srinivasan wrote 1 month ago: Linda runs a sewing business that does works like alterations and hemming. Unlike most small busine … more →
Will att offer a $20 iPhone subscription plan
Rags Srinivasan wrote 1 month ago: As predicted by the Financial Times story Apple announced a 50% price cut on its entry level iPhone. … more →
Loss Leaders That Drive Higher Customer Revenue
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Rags Srinivasan wrote 1 month ago: I used JCPenney’s as a case study for explaining pricing waterfall and price realization. One … more →
Price Realization Through Creative Package Sizes
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Rags Srinivasan wrote 1 month ago: The most common type of price realization method employed by CPG brands is using creative packaging … more →
What is Price Realization?
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Rags Srinivasan wrote 1 month ago: JCPenney Pricing Waterfall It is time to give some definitions of pricing terminologies, specificall … more →
4Ps (Magazine) Do we know value when we see it?
Rags Srinivasan wrote 1 month ago: In past few articles I wrote about the price consumers pay and the price marketers get to charge. Th … more →
The Price We Charge
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Rags Srinivasan wrote 1 month ago: As a consumer we all value products differently and even value the same product differently based on … more →
The Price We Pay
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Rags Srinivasan wrote 1 month ago: If we always made rational decisions that is based only on economic reasons the price we pay for pro … more →
Price Premium for Green
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Rags Srinivasan wrote 1 month ago: I came across a study conducted byThe Yale School of Forestry and Environmental Studies through Sig … more →
3 Components of Effective Price Management
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Rags Srinivasan wrote 2 months ago: As the economy continues to remain slow and businesses struggle to keep afloat many be tempted to fo … more →
Toyota’s 4Ps
reyadel wrote 2 months ago: Liker and Meier’s The Toyota Way Fieldbook (2006) explains that the “paradox of the Toy … more →
Retail in China: Traditional Marketing 4Ps Still Relevant
paulbarsch wrote 2 months ago: In Western countries where internet and social media marketing is the hot topic, some marketers have … more →
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