Tags » A05

Visual Book: Content

For the content of my book, I chose to make an informational booklet about the app I designed for RetailMeNot this summer. My content consists of some marketing text as well as screenshots and high-fidelity mockups from the app. 19 more words

A05

Breaking the Grid Exercise

When working through this exercise, I divided it into pieces. The first half of the piece focuses on evoking the locked-in nature of type as emphasized in the phrases “…print locks words into position in this space” and “Printed texts look machine-made, as they are.” The obvious exception to this is the phrase “…world of visual space”, in which the space is emphasized through the use of increased tracking. 52 more words

A05

Grid Systems

Thinking with Type Questions:

What are non-lining numerals?

Lining numerals have a smaller body size with ascenders and descenders so they “mix well on a line with lowercase letters.” 237 more words

A05