Blogs about: Ab Testing

Mastering the Art of A/B Testing

the life fantastic wrote 4 hours ago: A/B Testing are to growth hacking what steroids are to body builders. SO GET IT. What is A/B testing … more →

Tags: 500 startups, Distribution, distribution hacking, format, Growth, Growth Hacking, startups, VC, Venture Capitalist

Spinnakr calls for death of the data scientist in push to democratize analytics7 comments

Hamish McKenzie wrote 1 week ago: Spinnaker founders Michael Mayernick and Adam Bonnifield Adam Bonnifield and Michael Mayernick think … more →

Tags: Tech, "Adam Bonnifield", Analytics, Andreessen Horowitz, Donations, Google Analytics, Hamish McKenzie, Michael Mayernick, Online Donations

Flyvbjerg: Megaprojects and Risk

fabian wrote 1 week ago: When he wrote „Megaprojects and Risk“ Bent Flyvbjerg is Professor in the Department of Development a … more →

Tags: Science, Data Analysis, bigdata, Google, English, flyvbjerg, projects, Risk, Metrics

Fighting Multi-armed Bandit Experiments

jaegerian wrote 1 week ago: I’m trying to grok the Content Experiments API, and it’s a lot different than the the a/ … more →

Tags: Google Analytics, Bayesian Probablity, Bayes, Mathematical Philosopy, Multi-armed Bandit Experiments

The ultimate guide to startup pre-launch marketing in 5 simple steps2 comments

John Koetsier wrote 1 week ago: Manish Dudharejia is the co-founder of two Internet companies, E2M Solutions and OnlyDesign. We’d al … more →

Tags: Business, entrepreneur, Small Biz, Social, facebook, Featured, freemium, Google, hipmunk

Email Marketing by the Numbers

andreweverett360 wrote 1 week ago: Email Marketing by the Numbers by Chris Baggott With a title like Email Marketing by the Numbers, on … more →

Tags: Book Review, Marketing, Analytics, Customer Retention, eMail Marketing, Segmentation

Big Data Can Be a Mobile Marketer’s Best Friend

ithinkink wrote 2 weeks ago: By: Amanda Williams, Visibility Specialist According to the Harvard Business Review, if we put 2.5 e … more →

Tags: Mobile Marketing, technology, Mobile, Marketing, Analytics, Harvard Business Review, Digital, SMS, OtherLevels

The Value of View Through Conversions

Alex Czartoryski wrote 2 weeks ago: If you are running a Display or Retargeting campaign you have probably been exposed to View Through … more →

Tags: Analytics, Business, Inbound Marketing, Adroll, retargeting, View Through Conversions

Small Experiments That Lead to Big Results: The Value of A/B Testing

Nandita Ray wrote 2 weeks ago: The use of randomized experiments to determine the most effective marketing or communications approa … more →

Tags: Innovation, technology, consumer insights, Digital Strategy, Measurement, Nandita Ray, communications, experimentation, obama

Backlift, The YC-Backed Back-End Service For Front-End Developers, Launches A/B Testing Service

Frederic Lardinois wrote 2 weeks ago: Backlift, a Y Combinator-backed startup that bills itself as a back-end service for front-end develo … more →

Tags: TC, Airfoil, ǽ, backlift

Optimizing the "Sub-Optimal"

Jeff Perkins wrote 3 weeks ago: __ I graduated from college in the mid-90s. When I started my first job at Saatchi & Saatchi Adv … more →

Tags: Branding, Messaging & Branding, messaging, B2B Marketing, Strategy, advertising

Release Engineering or Parallel Deployment

the_bpm_freak wrote 1 month ago: “Tomcat” is always considered as a “poor-man’s server”, but the Tomcat 7 has something really intere … more →

Tags: DevOps, Asgard, Capistrano, Code, deployment, DevOps, ease engineering, facebook, flickr

5 Tips for Turning Page Views into Conversions

Dennis Shiao wrote 1 month ago: Photo Source: User edkohler on flickr. Note: The following is a guest post by Tim Harwood, Founder o … more →

Tags: Online Marketing, Groupon, Tim Harwood, treatment saver, treatmentsaver.com, Page Views, conversions, social proof, user testing

What's Worth Showing, and What Isn't2 comments

betterretail wrote 1 month ago: Ctshirts.com shows their 94% customer satisfaction seal right on their homepage– Is that a goo … more →

Tags: Product Reviews, Marketing

Getting hold of amazing landing pages with Premise

cevcelios wrote 1 month ago: There are lots of people out there who are trying to create landing pages with Premise. Premise offe … more →

Tags: SEO tips, WordPress, Website, landing page, Search Engine Optimization, Web-Search Engine, Google, HubSpot

An Exclusive Preview of ZoomTilt's Upcoming Video Testing Analytics App

bryanryczek wrote 1 month ago: We are proud to show you the first video demonstration of our video testing analytics app! Now you c … more →

Tags: advertising, "big data", Brands, Data Visualization, Made-for-Web Content, Social Tv, Video, Video Analytics, Video Marketing

Perpetual Beta1 comment

andrewdcook wrote 1 month ago: The typical (or traditional) software development cycle considers beta as the final round of testing … more →

Tags: INN347, web 2. 0, Apps, Apple, app store, IOS

Social Proof on Steroids2 comments

betterretail wrote 1 month ago: 37signals.com blog has an excellent example of how social proof can be a conversion catalyst.  Am sh … more →

Tags: Point of Assurance, Favorite

Running an A/B test: split sessions vs split page views

Creative Analytics Blog (Lauren Marie Owen, Web Analyst, User Experience Consultant) wrote 1 month ago: One thing I’ve noticed while shopping online is that sites will occasionally run a/b tests split bet … more →

Tags: A/B Test, split by page, Split Sessions, split by page views, split by sessions, Creative Analyst, creative analytics, Lauren marie owen


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