Tags » Above The Line

The true cost of media

Having worked as a consultant, client and media agency side, I have gained a good appreciation of what works (and what doesn’t) when it comes to media campaigns. 313 more words

Football Fever Is In The Air For Brands & Fans!

The FIFA 2014 World Cup starts today in Sao Paulo, Brazil and the spirit is beginning to set in across the globe.

This is an opportunity for brands such as Nike and Adidas to get in on the action and showcase it’s power. 284 more words


New curiosity. New world. New pet.

MTN’s new ‘Duck Egg’ advert takes you on the journey of a little girl and their curiosity. It is an incredibly sweet advert and captures the innocence of children perfectly. 46 more words