Tags » Academic Publishing

How to Shoot the Moon with D2C Sales

In an earlier Scholarly Kitchen post I noted that just about all university presses are trying to sell books directly from their Web sites, but that overall the success rate is not outstanding. 1,647 more words

World Of Tomorrow

sandvick reblogged this on DailyHistory.org and commented:

Joseph Esposito at the scholarly kitchen argues that if academic publishers want to sell more digital books to consumers they need to rethink not only their digital sales approach, but their entire business model. Esposito recommends that university presses should adopt a vertical enterprise model that focus on very specific scholarly fields. Instead of publishing books in 15 fields, a press should only publish books in one or two specialities. He believes that this would allow publishers to become experts and dominate specific fields. While focusing on a specific field may permit a press to dominate that area, there is a danger that presses would gravitate towards fields where the largest number of books were sold. It would be shame if every press decided to publish only books on Civil War History because there is a large consumer market for those titles. Additionally, entire scholarly fields could lose their publishers because their sales were perceived to be to small. Additionally, once an author was rejected by the one press in their field they might be out of luck. Finally, by focusing on one field your entire business model could destroyed if your chosen speciality falls out of favor in the academic community or book readers. Dominating a field that does not sell many books is dangerous. While Esposito's suggestion is intriguing, it is inherently a high risk, high reward proposition.

Diagnostic Approach to Neurodegenerative Disorders: Biomarkers Overview

Diagnostic Approach to Neurodegenerative Disorders: Biomarkers Overview

Reporter: Aviva Lev-Ari, PhD, RN

ANNOUNCEMENT by Cambridge Healthtech Institute

Lisa Scimemi, MBE, MSM

Publisher

Insight Pharma Reports… 610 more words

Biomarkers & Medical Diagnostics

London Info International, 24-25 November 2014, The Royal Horticultural Halls, London, UK @LondonInfoInter

Our Aims: To connect Science, Technology and Medical Publishers, Content Managers and Buyers from Industry, Academia and the Public Sector: IT Professionals, Information Consultants, Big Data Specialists, Pharma, Hospitals, R&D and Subscription Agents – providers and users of online resources and information tools. 101 more words

Conferences

Addicta: The Turkish Journal on Addictions (Bağımlılık konusunda yayım yapan hakemli, akademik dergi)

  • Addicta: The Turkish Journal on Addictions bağımlılık konusunda yayım yapan hakemli, akademik bir dergidir. Addicta “toplumu ve bireyi ayrım gözetmeden zararlı alışkanlıklardan korumak için çalışan, alkol, uyuşturucu madde, teknoloji, kumar vb.
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Academic Publishing)

Why Academic Publishing Needs To Get More Social by Scott Lachut @scottlachut @WileyExchanges #WileyES14

  • The digital revolution has upended the media and publishing industries in recent years with its ability to give more content producers more platforms on which to be heard, and audiences a near constant stream of (mostly free) news and opinions to consume.
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Social Media

What Societies Really Think About Open Access by Alice Meadows @alicejmeadows #openaccess

  • Open access (OA) presents somewhat of a dilemma for many scholarly societies. On the one hand, it aligns directly with what is typically a core goal – the dissemination of knowledge – but on the other, it potentially threatens their financial viability and, therefore, their ability to fund other important activities, such as outreach, support for young and early career researchers, advocacy, and so on.
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Open Access