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Don’t expect U.S. consumers to look to health insurers as their primary source of information when they have to make medical decisions, a new survey by Accenture (NYSE:ACN) indicates.
Tags » Accenture
Big data is big. It’s been making the media rounds now for years, and marketers are using it more widely than ever. They report it’s making a difference across a host of areas in their business—but by most accounts, it’s not changing things at a fundamental level. 408 more words
Customer experience is the next competitive battleground to differentiate one brand from another. Plan investments in your 2015 marketing budget.