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U.S. Consumers Believe Bias Trumps Accuracy When Making Medical Decisions, says Accenture Survey

U.S. Consumers Believe Bias Trumps Accuracy When Making Medical Decisions, says Accenture Survey
Source: Accenture

Don’t expect U.S. consumers to look to health insurers as their primary source of information when they have to make medical decisions, a new survey by Accenture (NYSE:ACN) indicates.

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Health And Health Care

For Marketers: Big Data Marches Ahead

In what areas are big data having the biggest impact?

Check out research reported by eMarketer by clicking the chart.


Opportunity

A better, seamless shopping experience

As we have now noticed for a while, shoppers are increasingly moving freely across different channels and devices as they plan to buy their next dress or a family vacation to Bali. 431 more words

Big Data revolution yet to impact businesses, says Accenture study

Big data is big. It’s been making the media rounds now for years, and marketers are using it more widely than ever. They report it’s making a difference across a host of areas in their business—but by most accounts, it’s not changing things at a fundamental level. 408 more words

Trends & Insights

Customer experience is the next competitive battleground to differentiate one brand from another. Plan investments in your 2015 marketing budget.

Source: blogs.gartner.com

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