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#FridayFive: Paid Search Strategy

Paid search experts Melanie Fromm and Amanda Lite discuss the strategic advantages of paid search and the details of a strong paid search campaign.

  1. How is the paid search landscape changing?
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Digital Marketing

Make an impact with a career in UX/UI and e-commerce at Accenture Digital

Digital has forever changed the way businesses operate: how they’re structured; how they market themselves; and how they sell to consumers. Find out if you’ve got what it takes to make an impact with a career at… 162 more words

Tech News

Meet Group Account Directors Carl & Scott

Meet Group Account Directors Carl Fagerlin and Scott Webb as they discuss their work and life at the office.

Acquity Group

Accenture Internet of Things Study Predicts 53% of Consumers will Own a Wearable Device by 2019

Consumer adoption of network connected technology is on the rise, with 69% of consumers planning to buy an in-home device in the next five years, according to Accenture 2014 State of the Internet of Things Study.   414 more words

Opportunity

The definition of insanity?

It is almost a year since I wrote an article entitled CIOs: CMOs do not want your job in which I talked about the relationship between the two roles and in particular how CMOs needed their IT function to work differently to support the organisation’s digital transformation. 1,097 more words

CIO Role

Marketing Attributes of High-Growth Companies

Earlier this year, Accenture published the findings of its 2013/14 CMO Insights survey. The 2013/14 survey received responses from 581 senior marketers from 11 countries and 10 distinct industries. 344 more words

CMO

Tips for Placement Interview

So the placement season has finally arrived and SURPRISE… the companies have forgotten about it totally! Thanks to the booming economic crisis. In this scenario, when everyone looking for a job has gone ballistic due to lack of it, there is also a proposal from our Indian Government to put off the Government Job exams for two years, or at the minimum, cut down the number of intakes. 773 more words