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Blogs about: Account Planning

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junior planners - get noticed to get ahead

almostalwaysthinking wrote 8 hours ago: I’ve written lots of posts with tips for wannabe Planners (here, here and here), but it struck me th … more →

Tags: Planning, Advice, Training, tips for Junior Planners

Leading Through Connection: Insights from the Global Chief Executive Officer. [REPORT]

HispanicPro wrote 2 days ago: CEOs have a new strategy in the unending war for talent. They are creating more open and collaborati … more →

Tags: Research, Insight, media, Marketing, Marketing 2, Chief Marketing Officer, CMO, insight 2, insights

Explaining why Minority Births now Outnumber White Births.

HispanicPro wrote 2 days ago: by Jeffrey Passel, Gretchen Livingston and D’Vera Cohn The nation’s racial and ethnic minority group … more →

Tags: Research, Insight, Marketing, Marketing 2, Chief Marketing Officer, CMO, insight 2, insights

Explaining why Minority Births now Outnumber White Births.

HispanicPro wrote 2 days ago: by Jeffrey Passel, Gretchen Livingston and D’Vera Cohn The nation’s racial and ethnic minority group … more →

Tags: advertising, Marketing, Multicultural, public relations, Research, Trends, advertising 2, Chief Marketing Officer, chief marketing officers

Brand Advocates are Here to Help.

HispanicPro wrote 2 days ago: Brand advocates are consumers who support specific brands and use in-person and online conversations … more →

Tags: Insight, Marketing, media, Research, Chief Marketing Officer, CMO, insight 2, insights

Back to Basics Marketing - "Make Things People Want"

SULLY wrote 2 days ago: This excellent post from John Willshire re-inspires Marketeers. Consumer / customer insight and unde … more →

Tags: Marketing 2, advertising, Brand, Innovation, Future, Marketing 3, Creativity, IdejaX, Planning

The Revolution of Work 3.0

HispanicPro wrote 4 days ago: By Alex Konanykhin- CEO / TransparentBusiness.com If you are reading these words on your Internet br … more →

Tags: Research, Insight, media, Marketing, Creative, Chief Marketing Officer, CMO, insight 2, insights

The Revolution of Work 3.0

HispanicPro wrote 4 days ago: By Alex Konanykhin- CEO / TransparentBusiness.com If you are reading these words on your Internet br … more →

Tags: Trends, Marketing, advertising, Online, media, Research, Multicultural, Social, public relations

How to become a planner - Part V

Ezra Englebardt wrote 5 days ago: I love reading about how people got into account planning. Mainly because it seems like so many of u … more →

Tags: advertising 2, Blogging, blogs, Advertising, Brands, Strategy, Planning, Mark Pollard, careers

2012 BrandZ Top 100 [INFOGRAPHIC & REPORT]

HispanicPro wrote 6 days ago: The world’s biggest brands have continued to grow in value during the current economic uncerta … more →

Tags: Insight, Marketing, Research, Chief Marketing Officer, CMO, insight 2, insights, Marketing 2

2012 BrandZ Top 100 [INFOGRAPHIC & REPORT]

HispanicPro wrote 6 days ago: The world’s biggest brands have continued to grow in value during the current economic uncerta … more →

Tags: Trends, Marketing, advertising, Sales, Multicultural, public relations, advertising 2, Chief Marketing Officer, chief marketing officers

Cultural Relevance as Predictor of Brand Success.

HispanicPro wrote 6 days ago: Added Value this week revealed the results of its second-annual Cultural Traction survey, which meas … more →

Tags: Insight, Marketing, Research, Chief Marketing Officer, CMO, insight 2, insights, Marketing 2

Cultural Relevance as Predictor of Brand Success.

HispanicPro wrote 6 days ago: Added Value this week revealed the results of its second-annual Cultural Traction survey, which meas … more →

Tags: Trends, Marketing, advertising, Research, Culture, Multicultural, Stereotypes, public relations, advertising 2

Store Brands Muscle In on National Brands’ Comfort Zone.

HispanicPro wrote 6 days ago: While consumer perceptions toward store brands have slipped on many dimensions over the last two yea … more →

Tags: Insight, Marketing, Research, Chief Marketing Officer, CMO, insight 2, insights, Marketing 2

Store Brands Muscle In on National Brands’ Comfort Zone.

HispanicPro wrote 6 days ago: While consumer perceptions toward store brands have slipped on many dimensions over the last two yea … more →

Tags: advertising, Marketing, Multicultural, Promotions, public relations, Research, Sales, Trends, Marketing 2

Google Surveys are Here: Implications for Multicultural Research

HispanicPro wrote 6 days ago: By Felipe Korzenny, Ph.D. Google is my favorite tech company these days. It has created and continue … more →

Tags: Insight, Marketing, Research, Chief Marketing Officer, CMO, insight 2, insights, Marketing 2

Google Surveys are Here: Implications for Multicultural Research

HispanicPro wrote 6 days ago: By Felipe Korzenny, Ph.D. Google is my favorite tech company these days. It has created and continue … more →

Tags: advertising, Marketing, Multicultural, public relations, Research, Trends, advertising 2, Marketing 2, Media 2

Understanding Hispanic Millennials. [INFOGRAPHIC]

HispanicPro wrote 6 days ago: By Chiqui Cartagena – Univision Insights Blog At 79 Million strong, the millennial generation … more →

Tags: Insight, Marketing, Chief Marketing Officer, CMO, insight 2, insights, Marketing 2

Understanding Hispanic Millennials. [INFOGRAPHIC]

HispanicPro wrote 6 days ago: By Chiqui Cartagena – Univision Insights Blog At 79 Million strong, the millennial generation … more →

Tags: Trends, Marketing, advertising, Research, Multicultural, public relations, Chief Marketing Officer, chief marketing officers, Hispanic


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