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Blogs about: Accountable Marketing

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GraMATR jumps into Twitter

Brian Handrigan wrote 8 months ago: While I’ve had a twitter account for some time (http://twitter.com/gramatr) I am going to try … more →

Tags: twitter, Social Media, Web 2.0

Integration & Marketing Nirvana

Brian Handrigan wrote 1 year ago: In a September 16th article on DMNews.com entitled “The path to marketing nirvana is paved wit … more →

Tags: Internet Marketing, Direct Marketing, eMail Marketing, DMNews

Three Keys to Effectively Engage Your Customers via E-mail – Part 2

Brian Handrigan wrote 1 year ago: In Part 1, we covered why we need to more effectively engage our customers via email; outlined the t … more →

Tags: Education, Internet Marketing, Direct Marketing, eMail Marketing, email copywriting

Three Keys to Effectively Engage Your Customers via Email – Part 1

Brian Handrigan wrote 1 year ago: Companies are always looking for better ways to leverage the Internet to both acquire and retain cus … more →

Tags: Education, Internet Marketing, Direct Marketing, eMail Marketing, email copywriting

Don't talk at your customers via email; nurture them.

Brian Handrigan wrote 1 year ago: The average Internet user receives over 80 email messages per day. As these numbers continue to grow … more →

Tags: Education, Internet Marketing, marketing database, Direct Marketing, eMail Marketing, CRM, Customer Development

Build your email list the old fashioned way: Direct Mail

Brian Handrigan wrote 1 year ago: For those of you wanting to launch (or grow) an opt-in email marketing program to communicate with p … more →

Tags: marketing database, Education, Internet Marketing, Direct Marketing, eMail Marketing, Direct Mail, Opt-In List

Numbers, numbers & more numbers...1 comment

Brian Handrigan wrote 1 year ago: In another AdAge.com article this week (‘Industry Unleashes Flood of Studies to Prove Its Wort … more →

Tags: marketing database, advertising, Economy, Adage

Advertisers are trying more and more to know YOU!!! Just ask AdAge...

Brian Handrigan wrote 1 year ago: In an article published yesterday on AdAge.com (“More Marketers Want to Get to Know You: CRM S … more →

Tags: marketing database, Direct Marketing, advertising, Analytics, CRM, Adage, Customer Insight

One more fantastic use of Gmail

Brian Handrigan wrote 1 year ago: Just when you think Google apps (like Gmail) can’t get any better – they are free after … more →

Tags: marketing database, Education, Internet Marketing, Direct Marketing, eMail Marketing, Online Marketing, Gmail, Google Apps, Virtual Email Address

Proximity Marketing - Skyhook Improvement.

Brian Handrigan wrote 1 year ago: I know I just wrote about this topic, but this very interesting development warranted an update. In … more →

Tags: marketing database, Proximity Marketing, Direct Marketing, proximity advertising, Mobile Advertising

Proximity Marketing - fact or fiction?

Brian Handrigan wrote 1 year ago: Imagine you’re walking along a city street passing a restaurant or bar you frequent at happy hour an … more →

Tags: marketing database, Proximity Marketing, Direct Marketing, advertising, proximity advertising, Mobile Advertising

Marketing Databases - A prologue1 comment

Brian Handrigan wrote 1 year ago: Over the years I have had the opportunity / challenge of overseeing the construction of many marketi … more →

Tags: marketing database, Direct Marketing, Marketing Intelligence, ROI, Data Quality, Business Intelligence

Data University - A great resource for beginners & pros alike.

Brian Handrigan wrote 1 year ago: Direct & data driven marketing are key drivers in the evolution of Accountable Marketing. With t … more →

Tags: marketing database, Education, Direct Marketing, ROI, Data University

Accountable marketing must be real.

Brian Handrigan wrote 1 year ago: Not only is it real, but it’s catching on; the ROMI – Success through Synergy, Integrating Mea … more →

Tags: Direct Marketing, advertising, Economy, Romi, ROI, Analytics

All marketing is accountable today!1 comment

Brian Handrigan wrote 1 year ago: With economic and business pressures continuing to grow, marketers are being required to justify the … more →

Tags: Direct Marketing, Marketing Intelligence, advertising, Economy, Financial


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