Blogs about: Accountable Marketing
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GraMATR - Accountable Marketing Blog
GraMATR jumps into Twitter
Brian Handrigan wrote 8 months ago: While I’ve had a twitter account for some time (http://twitter.com/gramatr) I am going to try … more →
Integration & Marketing Nirvana
Brian Handrigan wrote 1 year ago: In a September 16th article on DMNews.com entitled “The path to marketing nirvana is paved wit … more →
Three Keys to Effectively Engage Your Customers via E-mail – Part 2
Brian Handrigan wrote 1 year ago: In Part 1, we covered why we need to more effectively engage our customers via email; outlined the t … more →
Three Keys to Effectively Engage Your Customers via Email – Part 1
Brian Handrigan wrote 1 year ago: Companies are always looking for better ways to leverage the Internet to both acquire and retain cus … more →
Don't talk at your customers via email; nurture them.
Brian Handrigan wrote 1 year ago: The average Internet user receives over 80 email messages per day. As these numbers continue to grow … more →
Build your email list the old fashioned way: Direct Mail
Brian Handrigan wrote 1 year ago: For those of you wanting to launch (or grow) an opt-in email marketing program to communicate with p … more →
Numbers, numbers & more numbers...
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Brian Handrigan wrote 1 year ago: In another AdAge.com article this week (‘Industry Unleashes Flood of Studies to Prove Its Wort … more →
Advertisers are trying more and more to know YOU!!! Just ask AdAge...
Brian Handrigan wrote 1 year ago: In an article published yesterday on AdAge.com (“More Marketers Want to Get to Know You: CRM S … more →
One more fantastic use of Gmail
Brian Handrigan wrote 1 year ago: Just when you think Google apps (like Gmail) can’t get any better – they are free after … more →
Proximity Marketing - Skyhook Improvement.
Brian Handrigan wrote 1 year ago: I know I just wrote about this topic, but this very interesting development warranted an update. In … more →
Proximity Marketing - fact or fiction?
Brian Handrigan wrote 1 year ago: Imagine you’re walking along a city street passing a restaurant or bar you frequent at happy hour an … more →
Marketing Databases - A prologue
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Brian Handrigan wrote 1 year ago: Over the years I have had the opportunity / challenge of overseeing the construction of many marketi … more →
Data University - A great resource for beginners & pros alike.
Brian Handrigan wrote 1 year ago: Direct & data driven marketing are key drivers in the evolution of Accountable Marketing. With t … more →
Accountable marketing must be real.
Brian Handrigan wrote 1 year ago: Not only is it real, but it’s catching on; the ROMI – Success through Synergy, Integrating Mea … more →
All marketing is accountable today!
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Brian Handrigan wrote 1 year ago: With economic and business pressures continuing to grow, marketers are being required to justify the … more →
