Tags » Acquisition

The Hows and Whys of Test and Learn

Testing in marketing should be a given—but all too often, that’s not the case, even though today’s marketing software makes testing and data-based marketing quite easy to do. 663 more words


BP Alaska plans layoffs following Hilcorp sale

Source: Fairbanks Daily News-Miner, September 15, 2014 9:17 pm

JUNEAU, Alaska — BP Alaska, a major player in the state’s oil industry, on Monday announced plans to lay off 275 employees and direct contractors early next year. 188 more words


Your Ideal iGaming Platform

You grew up with your betting system, and like an old pair of jeans, it’s gotten to a point where it’s become so comfortable – you just can’t imagine how another one can fit as perfectly. 957 more words


Category Management: What If Your Company Doesn't Make the Cut?

Category management is a hot topic in the foodservice industry. Broadliners are undertaking n-step strategic sourcing (lower cost suppliers, demand aggregation, bidding and negotiation)–the more holistic catman comes later. 451 more words

Business Success

Kenshoo, a digital marketing firm based in Tel Aviv, Israel, has acquired Adquant, another social and mobile advertising agency based in Tel Aviv, in a cash and stock deal. 31 more words


Dutch Auction

In a Dutch auction, the auctioneer begins with a high asking price and gradually lowers the price until a buyer accepts the current price. Thus, in contrast with the English or ascending price auction, where multiple bids can be observed, for a Dutch auction the first bid is the only bid. 841 more words

Mithun Sridharan