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Trigger Marketing for B2B Marketers: Tie Your Marketing Communications Into Key Events In A Company's Life

As anyone who has ever done cold-calling and appointment setting will tell you, it is difficult to penetrate the mind-set of ‘if it ain’t broke, don’t fix it’. 359 more words

Email Marketing

AT&T & Chernin Buy Fullscreen, the Big YouTube Video Network

Otter Media, the Web video joint venture between AT&T and the Chernin Group, is confirming its deal to buy a controlling stake in Fullscreen, one of the biggest YouTube networks. 687 more words


GE's Alstom Acquisition: How Smart is the Move ?

On June 22nd 2014, one of Europe’s fiercest acquisition battles ended. French Government officially supported Alstom’s purchase from General Electric. During the previous two months, … 992 more words


How to navigate your first acquisition as a startup

Navigating your first acquisition can be both a terrifying and thrilling experience. Growth is one of the core goals of every startup, and making the right acquisition can be a game changer. 894 more words


PAT CONROY MONTH!!! Made Me Do it the First Time, But After That I Did it on my Own: Some Acquisitions (by Bethany)

I am officially regretting how zealously I attacked my first PAT CONROY MONTH! back in 2012. I read four of Conroy’s ten books that year. Then I read two more last year and… 482 more words

Reviews By Bethany

Monographic Acquisitions Librarian, Florida State University Libraries, Tallahassee, FL

The Florida State University Libraries seek an experienced librarian with a strong background in acquisitions management for the position of Monographic Acquisitions Librarian.  This position will provide leadership for new approaches for acquiring and managing monographic information resources in all formats; establish policies and procedures associated with ordering, receiving, and payment activities; monitor vendor contacts, statistical reports, negotiations, and licensing to secure products and services; oversee gift receipts and processing operations; and manage the acquisitions module of the integrated library management system. 68 more words


SAP to Buy Expense Software Maker Concur for $7.3 Billion

German business software maker SAP said Thursday it had agreed to acquire U.S.-based expense management software maker Concur Technologies in an all-stock deal valued at $7.3 billion that expands its presence in Internet-based software or so-called cloud computing. 407 more words