Blogs about: Action Sports Pr
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Are Marketers Turning Social Media into Junk Mail 2.0?
Are you That Guy? The collective here was wondering about this the other day. We get a lot of mail… call it direct mail, call it junk mail, it doesn’t matter. Most of it gets recycled right of… more →
BBPR - Action Sports Marketing, Targeted Lifestyle Communications and Anything Else We Feel Like Making Snarky Comments About
Are Marketers Turning Social Media into Junk Mail 2.0?
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doubleb wrote 1 week ago: Are you That Guy? The collective here was wondering about this the other day. We get a lot of mail… … more →
Social Media Strategy – Have One?
doubleb wrote 4 weeks ago: Right now, it seems that there is no shortage of “social media experts” out there. It’s so popular, … more →
PR and The World of Action Sports - Quiksilver Leverages Clay Marzo & Asperger's Syndrome
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doubleb wrote 2 months ago: We touched on this a little bit already, but it’s worth bringing up again. In the world of action sp … more →
Skurban??? Nobody calls it that. Dissecting Non-Endemic Analysis In Action Sports/Youth Culture
doubleb wrote 3 months ago: First, we’re excited that Trend Central is promoting women’s skateboarding… assumi … more →
Attention Journalists: Do you want to be mass pitched?
doubleb wrote 3 months ago: The last couple of days, a few journalists have reached out asking if they could be added to our med … more →
group Y Action Sports Conference Recap
doubleb wrote 3 months ago: Bill Byrne here, the guy behind BBPR (like the initials didn’t give that away… we’re gonna rebrand… … more →
Social Media Done Wrong -The Home Depot Center and Twitter Marketing
doubleb wrote 4 months ago: Honestly, there’s no one “right” way to use social media or Twitter for your marke … more →
Interested in Youth Marketing or the X Games? Check out the Action Sports Conference
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doubleb wrote 5 months ago: It happens all the time when a non-endemic brand tries to break into action sports. Either the copy … more →
Bryan Iguchi goes Black - for Visa
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doubleb wrote 5 months ago: In another life, I (Bill) was part of the PR team for Burton Snowboards (around the same time Jake B … more →
ESPN.com Interviews Rob Campbell from Transworld Business
doubleb wrote 5 months ago: It’s pretty interesting when a media outlet interviews someone else from another media outlet … more →
Skateboarding and PR - the pad law
doubleb wrote 6 months ago: Sometimes, it’s the endemics in action sports that don’t do a good job marketing to the … more →
SIMA Green Boot Camp Recap
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doubleb wrote 7 months ago: I (Bill) attended SIMA Green Boot Camp yesterday and have to say I enjoyed the experience. Since we … more →
Action Sports and the Mainstream - Group Y Panel Discussion
doubleb wrote 7 months ago: I’m pretty bummed no one from our side can make the upcoming Group Y discussion panel on actio … more →
Twitter Marketing in Action Sports - Tony Hawk
doubleb wrote 7 months ago: Thanks to Boardistan for showing us this. A lot of bigger agencies come to us asking about how they … more →
Action Sports in Big Media - the SIA, Faction Skis and Gene Simmons Debacle
doubleb wrote 9 months ago: For those that work in the action sports industry, January can be hell. As our friends that don … more →
Growing Your Brand in Action Sports - You Don't Have to Be the Biggest to Succeed
doubleb wrote 10 months ago: I feel pretty strongly about brands not getting too big if they want to maintain, especially in the … more →
Is Levi's setting the standard for BMX and action sports marketing?
doubleb wrote 1 year ago: Two BMX posts in one month… crazy, I know . Just caught the end of the Levi’s Team Video … more →
Never a typical day in PR world....
doubleb wrote 1 year ago: Some friends (and colleagues… you know who you are , think my days are filled with chatting up … more →
project BLUE on GMA Now
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doubleb wrote 1 year ago: Through some strategic pitching, smart thinking and of course, really tenacious (but not overzealous … more →
