“A Propaganda É a Alma do Negócio

Um português abre uma filial, de sua empresa de pregos em Roma. Como propaganda, fez um outdoor com a figura de Cristo pregado na cruz e embaixo estava escrito:
-”PREGOS GARCIA – 2000 ANOS DE GARANTIA!”
Foi aquele rebuliço!
O Bispo de Roma foi pessoalmente conversar com o Português e explicar que ele não podia fazer isso. Então o português resolveu fazer um novo outdoor. Colocou Cristo com uma das mãos pregadas na cruz e a outra solta, dando tchau. Embaixo estava escrito:
- “ADIVINHE EM QUAL MÃO FOI USADO PREGO GARCIA!”
Meu Deus do céu!!! Até o Papa foi conversar com o português.
- Assim não dá! O senhor não pode usar Jesus Cristo como garoto propaganda. Invente outra coisa…
-”Então vou fazer um novo outdoor…” – pensou o Português.
Colocou uma foto da cruz vazia, e embaixo escrito:
-”SE O PREGO FOSSE GARCIA, O CARA NÃO FUGIA…”

Muito bem, muito bem, muito bem bem bem! Hoje nosso blog será patrocinado por nada mais nada menos do que as propagandas que sempre quisemos ver, mas nunca tivemos a oportunidade! O objetivo aqui é estimular a criatividade e a liberdade de expressão! Afinal, se a propaganda é boa, naum deve ser censurada!!! Vamos conhecer, portanto, as propagandas censuradas que gostaríamos de ver por aí (com comentários super idiotas criativos do blog Amor com Humor)! A melhor concorrerá ao prêmio Criatividade Amor com Humor 2009! Façam suas apostas…

Candidato 1: Oi! – Pedro cadê meu “chips”?!?!

Candidato 2: Yakult! – Sucesso agora também no seu pc…

Candidato 3: Activia! - Quem disse que novela não traz nenhum benefício?

Candidato 4: Telefônica! – Custo reduzido para ligações no 7º dia…

Candidato 5: Fonoaudiologia! – Você nun cago nun cago nun ca gostou de mim!

Candidato 6: Colgate! – Experimente só o “tripla ação”!

Candidato 7: Casas Bahia! – É pegar ou largar!

Candidato 8: IPVA 2008! – Vá de GOLF (grande ônibus lotado e fudido)!

Candidato 9: Luftal! – Aquele que vc inventava que tava com dor de barriga só pq tinha gostinho bom!

Candidato 10: Natura! – Ops! Caiu o sabonete…#)

Candidato 11: Santal! – Carmen Miranda?!

Candidato 12: Trident! – Sem comentários!!!

Candidato 13: Viagra! – Por favor Não apague a luz quando sair!!

Candidato 14: Personal! – Onde esssssssstá vc meu preciossssssssso?!?!

Candidato 15: Honda! – Pedimos ao Rubinho ajudar no comentário, mas ele ainda naum chegou….

Candidato 16: Banco do Brasil! – O banco é Seu! O seu dinheiro, Deles!

Candidato 17: Hipoglós! – Item fora de estoque. Todas as unidades disponíveis foram reservadas para o jogo de hoje contra o Goiás.

Candidato 18: Hipoglós! – Boatos indicam suposto patrocínio com clube paulista…

Candidato 19: Brokeback Mountain! – Promoção! Só Hoje! Compre o DVD e ganhe uma camisa do Tricolor Paulista!

Candidato 20: CET! - Dois tomates atravessando a rua: ”Olha o carro!” Ploft! “Que carro?!” Ploft!

Candidato 21: Johnsons! – Versão feminina: “Sua filha nunca mais vai querer largar a chupeta!”

Candidato 22: Winia! – Não se faça de boba, vc entendeu sim!

Candidato 23: Chocooky! - Repita o slogan rápido 15 vezes…

Candidato 24: Jontex! – O que acha de pularmos os comentários?

Candidato 25: Levitra! - Praticamente um coelho…

Candidato 26: Tap Air Portugal! – Cabral usou e aprovou!

Candidato 27: HP! – Sem dinheiro pra comprar tinta?

Candidato 28: Loterias! - Porque o amor é cego, surdo, mudo e tem osteoporose…

Candidato 29: Velho Barreiro! - Produto de qualidade inconstestável!

Candidato 30: Vick! – Outro produto aprovado pela equipe São-Paulina!

É isso ae pessoal. Espero que tenham gostado e citem nos comentários a propaganda que acharam mais criativa! Também convidamos a todos para acessarem nossa comunidade e perfil do orkut! Basta procurarem por Amor com Humor, ou acessarem o link no menu esquerdo da sua tela! No Natal, sortearemos um convite para o novo orkut exclusivamente para os amigos cadastrados em nosso perfil! Bjundas!

I don’t want the readers to think I’m only here for the cats.  That’s not the case.  I do love cats, but it’s more of an anonymous blog for me.  My friends know of my other blog…so I can’t really put it out there what is actually going on in my head sometimes.  Hey – I think that makes me sound like I’m crazy.  Hence the Pre Crazy Cat Lady. 

I don’t live at my mom’s house, I don’t sit around knitting and eating Activia, I don’t eat ice cream and cry while watching sappy movies, and I certainly don’t put cats in a potato gun and shoot them at people while yelling irrational thoughts.  In fact, I don’t actually own any cats.  Hence the Pre Crazy Cat Lady.

I just need a way to get my thoughts out of my head without friend judgement.  And honestly, it’s because I want to complain about them sometimes.  Can’t a girl just bitch every once in a while? 

Now if you’ll excuse me, I need to go load up my cat slingshot and watch King of the Hill.

Jamie Lee Curtis (born November 22, 1958) is an American actress. Although she was initially known as a “scream queen” because of her starring roles in many horror films early in her career such as Halloween, The Fog, Prom Night and Terror Train, Curtis has since compiled a body of work that covers many genres. Her 1998 book, Today I Feel Silly, and Other Moods That Make My Day, made the best-seller list in The New York Times. She is married to actor Christopher Guest (Lord Haden-Guest) and, as the wife of a lord, is titled Lady Haden-Guest, but she chooses not to use the title when in the United States. She is currently the spokeswoman for Activia. She is also a blogger for The Huffington Post online newspaper.

Trivia:

During the 1980s she was engaged to Hollywood production designer J. Michael Riva, the grandson of screen legend Marlene Dietrich. Her godfather was MCA-Universal CEO Lew Wasserman.

Saw her future husband Christopher Guest in the issue of Rolling Stone magazine with Cyndi Lauper on the cover. Guest appeared in a promotional photo for the film This Is Spinal Tap (1984) in full costume and makeup as a rock star. She fell in love at first sight of the photo and gave her telephone number to his agent.

Adopted two children with Christopher Guest: Annie Guest (b. December 1986) and Thomas (b. March 1996).

Daughter of Tony Curtis and Janet Leigh.

Became formally known as Baroness Haden-Guest of Saling in the County of Essex (or, less formally, Lady Haden-Guest), when her husband, Christopher, inherited the barony in 1996 on the death of his father.

Graduated from Choate Rosemary Hall private school in 1976.

It was on her suggestion that Halloween H20: 20 Years Later (1998) was made.

Her deleted scene from The Adventures of Buckaroo Banzai Across the 8th Dimension (1984) is included on the MGM Special Edition DVD, 2001, as the “Alternate Opening”.

Was asked to cameo in Scream 3 (2000), but declined.

Won a 2003 Grammy nomination in the Best Spoken Album for Children category for her recording of the children’s books she has written.

Measurements: 34C-22-32 (wardrobe on Forever Young (1992)) (Source: Celebrity Sleuth magazine)

Attended University of the Pacific in Stockton, California.

When making reservations in exclusive London restaurants at short notice, she gives her name as Lady Haden-Guest, which apparently works better than Jamie Lee Curtis.

She told a German magazine that she will retire from making movies and that Christmas with the Kranks (2004) will be her last work as an actress. (November 2004)

Said in an interview on Good Entertainment, with Michael Medved (2001) (TV) that, ironically, horror films terrify her and she prefers not to watch them.

Member of jury at the Cannes Film Festival in 1992

Was one of the guests at Sandra Bullock’s and Jesse James’ wedding.

Godmother of Jake Gyllenhaal.

Two of her earliest roles make reference to roles played by her father. She appeared in the television series “Operation Petticoat” (1977), based on the movie that had starred her father, Tony Curtis. While on hiatus from that show, she was cast in Halloween (1978), in which the detective “Sam Loomis” was named after a character from Psycho (1960), which had starred her mother, Janet Leigh. Also, her father imitated Cary Grant’s voice for his role in Some Like It Hot (1959), and worked with Grant himself in Operation Petticoat (1959). Grant’s birth name, Archie Leach, was used as the name for John Cleese’s character in A Fish Called Wanda (1988).

Once said that Dan Aykroyd was the best on-screen kisser she ever worked with.

John Cleese found it amusing that her father, Tony Curtis’s real name was Bernard Schwartz. To tease her about this, during the production of A Fish Called Wanda (1988), he had the call sheets refer to her as “Jamie Lee Schwartz.”.

Around the time True Lies (1994) was released, Jamie appeared in a series of commercials for L’Eggs Pantyhose. The company also took out an insurance policy for her legs.

Amazon Specials!

(source : http://www.dazibaoueb.fr/article.php?art=7832)

Vous êtes plus habitués à lire ici les tribulations des charlatans de la politique, mais varions un peu les plaisirs avec un autre genre de charlatan : Danone, multinationale de l’agroalimentaire, cotée au CAC40.

Depuis que je suis chômeur, je ne sais pas si je regarde plus la télé, mais c’est désormais à n’importe quelle heure de la journée. Et je tombe sur des trucs que je ne voyais jamais avant. Bien sûr, quelle que soit la chaîne, et particulièrement les chaînes “info”, la pub est omniprésente, envahissante, étouffante, insupportable. Il apparaît clairement que l’information n’est pas l’objectif, mais un simple moyen : le vrai but, c’est de faire rentrer le pognon par la pub. Comme Patrick Le Lay l’avait théorisé en son temps avec son fameux “temps de cerveau disponible”.

Donc depuis quelques jours, mon écran et mon cerveau sont pollués par d’immondes pub pour du lait sucré industriel : le fameux Actimel® de chez Danone. De la propagande d’une bêtise incroyable, qui voudrait faire passer un yaourt hors de prix et suremballé pour un élixir de jouvence.

Attention, ils sont plus malins que ça, chez Danone. Ils ne le disent pas exactement comme ça ! Ils ont des juristes, de gros malins qui sont payés pour trouver les mots qui tangentent la ligne de la légalité sans la franchir, qui suggèrent plus qu’ils n’affirment mais dont la suggestion se transforme en croyance dans le cerveau de la victime l’auditeur. Pour ça ils peuvent s’appuyer sur l’expérience de leurs aînés, ceux qui essaient depuis des décennies de nous faire croire que le lait prévient l’ostéoporose, que l’eau fait maigrir, ou que se tartiner la cellulite de crème hors de prix la fait disparaître.

La légende du lait qui serait “bon pour la santé” a été balayée depuis longtemps . Le lait doit simplement, comme tout autre aliment, être consommé avec modération.

Personne de normal ne devrait croire que boire de l’eau fait maigrir ! Et pourtant, c’est bien ce que la plupart des marques d’eau en bouteille sous-entendent ! Rappelez-vous le “buvez, éliminez”. Bon, le message ajoutait qu’il valait mieux faire du sport et s’abstenir de goinfrer pour parvenir au résultat, mais tout était fait pour que le lien entre “boire de l’eau” et “maigrir” soit le seul retenu.

Pour les crèmes anti-cellulite, les juristes pubeux ont sorti le verbe “mincir”. “Maigrir”, ils n’auraient pas le droit. Pourtant, la dame un peu boulotte qui casse sa tirelire pour se payer cette crème de perlimpimpin, c’est bien ce qu’elle espère : maigrir ! Traumatisée par la pub qui lui fait associer la beauté à la maigreur et lui renvoie en permanence les images frelatées de créatures siliconées et photoshopées, elle se sent moche, et elle est donc prête à dépenser des fortunes pour y remédier. Elle est forcément déçue du résultat, mais qu’à cela ne tienne, il suffit de sortir une nouvelle crème et surtout une nouvelle campagne de pub, et hop : elle replonge et l’industriel entend à nouveau tinter le tiroir-caisse.

Danone ne fait donc que renouveler cette propagande avec Actimel®, en faisant vibrer une autre corde sensible : la santé des enfants. Actimel® contribuerait à “renforcer les défenses immunitaires” de nos gniards, lesquelles défenses connaîtraient un coup de mou en hiver. J’aimerais bien qu’un médecin (je veux dire un vrai, pas un cupide appointé par Danone) me confirme d’abord que les défenses immunitaires diminueraient en hiver…

Pour sa mise ne scène, Danone utilise des grands parents dynamiques, des “beaux vieux” dont on voit bien qu’ils n’ont rien à voir avec ces légumes de maisons de retraites, non, des vieux en pleine forme, probablement nourris à l’Actimel®, qui sont en pleine forme, qui consomment, qui vivent, quoi !

Pourtant, quand la température baisse, les remèdes sont connus : un bon pull, une grosse doudoune, une épaisse paire de chaussettes, une écharpe, un bonnet, et voilà le marmot habillé pour l’hiver ! Que vient foutre l’Actimel® là-dedans ? S’il s’agit de manger, une bonne soupe de légumes bien chaude sera infiniment plus adaptée qu’un yaourt qui sort du frigo !

En fait, la seule chose à comprendre, c’est que Danone se fout comme d’une guigne de vos enfants et de leur santé ! La seule santé qui intéresse Danone, c’est celle de son cours de bourse et donc de ses bénéfices. A partir de là, tous les moyens sont bons pour y parvenir. Pour Danone, il s’agit de faire croire que ce qui était auparavant un banal produit agroalimentaire industriel est devenu un médicament. Danone s’est ainsi séparé en 2007 de sa branche “biscuits”, la célèbre marque “LU”, qui ne collait pas du tout avec la nouvelle image que les pubeux souhaitaient lui donner.

Danone vend tous les ans pour plus d’un milliard d’euros d’Actimel® et d’Activia® : on comprend donc l’ampleur de l’enjeu.

Tiens, Activia®, parlons-en un peu… Pendant des années, ça s’appelait “Bio”, jusqu’à ce que Danone soit obligé de changer de nom, puisque ce produit industriel n’avait strictement rien à voir avec l’agriculture biologique. Activia®, c’est une espèce de yaourt, donc composé majoritairement de lait, mais dont la bactérie “traditionnelle” est complétée par une autre, le fameux “bifidus”. Ces bactéries sont ce qu’on appelle des “probiotiques”. La pub Danone affirme dans d’autres pubs que ce machin permet de faire diminuer “le ventre balloné qui gonfle en fin de journée”. Hum. L’essentiel c’est d’y croire.

Activia® et Actimel® sont donc les deux mamelles de Danone, qui essaie de persuader la terre entière qu’ils seraient des médicaments, ou du moins qu’ils auraient une influence positive sur la santé, et notamment celle des enfants. Ce qui au passage permet de justifier l’entourloupe qui consiste à prendre du lait extorqué aux producteurs à moins de 30 centimes le litre, d’y ajouter beaucoup de sucre (histoire de bousiller le goût des gamins) et une pincée de ces fameuses bactéries avant de revendre le tout à plus de 5 euros le litre ! Bonjour la culbute !

Il y a pourtant en France un scientifique, Didier Raoult, chercheur à l” Unité de Recherche en Maladies Infectieuses et Tropicales Émergentes” de Marseille, qui non seulement n’est pas convaincu par la pub de Danone, mais s’inquiète au contraire de l’influence que pourraient avoir les bactéries présentes dans les yaourts sur l’obsésité : en effet il révèle que ces bactéries sont les mêmes qui sont utilisées dans l’industrie agroalimentaire pour faire grossir plus vite poulets et cochons !

Ce scientifique a écrit à cet effet un article sur le site “Nature Reviews”, article déniché par Jean-Luc Porquet du Canard Enchaîné, qui l’a transformé à sa sauce et publié dans le numéro du 12 août 2009 du Canard sous le titre “Porc de yaourt”. Au passage une petite erreur s’est glissée, puisque l’original n’a pas été publié par la revue scientifique “Nature”, mais sur le site “nature.com”.

L’article original se trouve ici . Je ne le publie pas car il est en anglais, un peu technique et accessoirement copyrighté. Mais il suffit de s’inscrire sur le site si on veut y accéder gratuitement.

Didier Raoult utilise d’ailleurs la même méthode que Danone : il n’affirme pas péremptoirement, mais il suggère… Et c’est très clair, voici la conclusion :

“It is my view that there is a danger that we may be causing a real human health problem by promoting for human consumption products containing bacteria that have been associated with weight gain in the animal food industry. Any chemical compound with such a side effect in experimental animals would be rigorously tested before being allowed to be used in food. I think that before probiotic and prebiotic products can be regarded as safe, it is imperative that they are tested in experimental models that evaluate the propensity of these products to cause obesity in humans”.

“Mon opinion est qu’il y a un risque que nous soyons en train de provoquer un vrai problème de santé humaine en promouvant pour la consommation hymaine des produits qui contiennent des bactéries associées à la prise de poids dans l’industrie de l’alimentation animale. Tout composé chimique qui posséderait de tels effets secondaires quand il est expérimenté sur des animaux devrait être rigoureusement testé avant d’avoir l’autorisation d’être utilisé dans la nourriture. Je pense qu’avant que les produits “probiotiques” et “prébiotiques” puissent être considérés comme sûrs, il est impératif qu’ils soient testés dans des modèles expérimentaux qui évalueraient leur propension à provoquer l’obésité chez les humains”.

Cela semble frappé au coin du bon sens ! On engraisse cochons et poulets avec ces bactéries, et on met ces mêmes bactéries dans des yaourts, sans aucun test sur les humains ! Mieux, on affirme dans des pubs que cela contribue au ventre plat ! Merci Danone !

La France permet décidément toutes les excentricités publicitaires : comme Le Point l’a récemment révélé, Danone vient pourtant d’être condamné en Grande Bretagne par l’ASA (Adversing Standards Authority) pour “publicité trompeuse”, pour avoir utilisé les mêmes arguments qu’en France à propos d’Actimel® : “Il est scientifiquement prouvé qu’il aide à soutenir les défenses naturelles de vos enfants”. La justice a estimé que les études avancées par Danone n’étaient pas pertinentes pour soutenir de telles affirmations. Ce qui est bien le moins, même si c’est plus gentil que de dire que ce machin n’a aucune influence quelconque sur l’immunité d’enfants !

Danone a également été condamné pour le même motif à 35 millions de dollars d’amende par une “class action” aux Etats-Unis. Les “class actions“ sont ces procédures collectives initiées par de nombreuses personnes qui ont subi un même préjudice, et que Nicolas Sarkozy avait promis de mettre en œuvre en France. Promesse non tenue pour l’instant, j’imagine que le lobbying des multinationales n’y est évidemment pour rien…

En France, le BVP semble n’avoir strictement aucun pouvoir pour contraindre Danone à cesser sa lucrative propagande. Danone, avec ses moyens financiers monstrueux, peut donc continuer à arroser la presse de ces messages que la justice étrangère juge trompeurs. Le seul moyen de contrer Danone et ses milliards, c’est la “pub 2.0”, le bouche à oreille : dites-le à vos enfants qu’Actimel c’est trop cher, que ça sert uniquement à enrichir les actionnaires, que c’est plein de plastique mauvais pour l’environnement, que c’est trop sucré, que rien ne prouve que ça ait le moindre effet sur les défenses immunitaires, et qu’il n’est pas à exclure que cela fasse grossir. Et dites-leur de le répéter à leurs copains !

A TV advert that claimed that probiotic yoghurt drink Actimel could prevent children from falling ill has been banned.

The Advertising Standards Authority declared the advert to be ‘misleading’ and revealed that the company’s claims that the product was ’scientifically proven to help support your kids’ defences’ had not been proven.

This is a huge blow to Danone, the product manufacturers, who also recently settled a £22 million lawsuit in the United States when consumers were mis-led by the packaging of another of their products; Activia.

Experts for the Advertising Standards Authority concluded that:

‘We considered that the evidence provided by Danone did not support the claim made in the ad that a serving of Actimel was scientifically proven to support the defences of normal, healthy school-aged children against common, every-day childhood infections.

‘We therefore concluded that the ad was misleading.’

If you are a Danone customer looking for probiotic products that really do what they claim to, contact me at katiektk@hotmail.co.uk

Another week, another food and drink company rebuked by the Advertising Standards Authority for running an advertising campaign that made unsubstantiated claims about the health benefits derived from its products.

The Glaceau Vitamin Water ‘More muscles than brussels’ campaign banned last week was, above all, silly in its health pretensions. Coca-Cola, which owns the brand, fell below its usual high standards in this area, but the outcome is hardly going to do significant damage to the soft drink giant’s image.

Not so for Danone. The ban imposed on its Actimel health drink campaign is altogether more serious. Health and ‘wellness’ are at the very core of the European food manufacturer’s positioning. Indeed, chief executive Franck Riboud underlined this very point a couple of years ago when he sold off the “unhealthy” bits of Danone, such as the LU biscuit business, to Kraft; precisely to concentrate on health-enhancing neutraceutical products such as probiotics Actimel, Activia and Yakult (which Danone now part owns).

Up to now, this strategy has paid dividends. The fat margins (the only fat you’ll find in a lean business) that accrue to probiotics has allowed Danone to wage a successful recession. A fading celebrity like Nell McAndrew will have been able to relaunch her career on near-ubiquitous presence in Activia commercials, at at time when much of the rest of the industry was scaling back its ad spend. It’s paid off handsomely for Danone, too. Sales of Activia rose 38% in the year to the end of February, according to Nielsen. Similar large spends have been put behind Actimel, starring Sir Bobby Charlton and Felicity Kendal, with similarly gratifying results.

But this ban on the latest ad puts a spanner in the works. The advertisement shows a bottle of Actimel jumping over a skipping rope while a voiceover makes the claim: “Scientifically proven to help support your kids’ defences.”

As far as the ASA is concerned the claim is far from “scientifically proven”, despite the  wealth of clinical data Danone has adduced in its defence. This is a finding, and a ban, which undermines Danone’s core positioning.

Naturally, Danone can water down the language it uses and hope to blur the health-giving benefits a little. But that course is ultimately suicidal for probiotics products, which justify their handsome price premium over ‘ordinary’ yogurts precisely on the fact that they have “scientifically proven” credentials.

The ASA is by no means Danone’s only worry in this respect. The regulators in Brussels are also gunning for it. Empowered by a new raft of more punitive legislation, the EU-backed European Food Safety Authority is going through all food health claims with a fine tooth comb. Of the 70 it had surveyed at last count, 66 failed to pass muster. Danone, so far as I know, has had to redraft all significant health claims underpinning the promotion of Activia and Actimel and is awaiting their approval. Whether it will get that approval, I have no idea.

It’s conceivable, the way things are going, that any kind of health claim attached to food or drink promotion will in a few years time become as quaint as “Guinness is Good For You.”

But that’s OK, because so am I!

Attentive American TV viewers have already noticed that “fiber” in commercials is code for “poop,” and that most laxative products in the US (Activia yogurt, Metamucil, etc.) are aimed at women, and that the number of these products and commercials seems to have greatly increased in the past few years — but all the hubbub about the importance of “healthy digestion” (pooping) at home is nothing compared to what the French face.

Every local petit marché (the bodega/grocery store essential to the urban economy) has a few features – wooden crates of fruit and vegetables out front, a hundred kinds of cookies and other items “croquants” (crunchy or even ’snacky’), cheap wine, and an open-front cold case that passes as an excuse for a fridge in Paris stores. (I hate these appliances because they don’t keep water, Coca Light, or Orangina even remotely close to the -273 Kelvin at which I like to chug them). In these coolers, you will not find milk or juice, as both of these things are normally hyper-pasteurized and do not require refrigeration before opening, but  you will find 20 kinds of yogurt, ham, single beers and sodas, cheese, and several kinds of bottled water. The first thing I noticed upon perusing the cold case was that much of the yogurt was Activia or other types of yaourt digestif. I love Activia – I think it is delicious and that it works – how thrilling that there are so many flavors here in France (including prune)!

I bought some water and left.

And later, upon drinking my water (called Contrex) – which had a disgusting flat, creamy flavor – I realized that the water bottle was covered in pink writing, and that, like Activia, it had a symbol on the side – the outline of a woman’s waist with an arrow pointing downward. EW! I had bought… poop water. (I actually found out later that it was diuretic water – not only are a lot of laxative products aimed at women, hundreds more focus on bloating.)

Ewww! Apparently now being marketed in the US.

I knew that there was “women’s water” when I lived in Avignon, and that it always tasted bad (flat, low PH, whatever) and was confused as to what the supposed benefit was to drink gender specific water. Is it somehow good for your lady parts? Is it more hydrating? In fact, it’s a diuretic – a huge liter bottle of extra-diuretic water. Yikes. Keep in mind that this was refrigerated – just lurking in the cold case for a thirsty and unsuspecting victim – maybe even a male victim!

There are many laxative and quasi-laxative products available here in France, just as there are in the US. And they carry many of the same coded messages we see at home – “fiber,” “healthy digestion,” and “healthy digestion is key to healthy weight.” In other words, lots of peeing and pooping helps you stay skinny. But in the French context, where people are equally if not more obsessed with staying thin as Americans (albeit much more successful at it, at least in Paris), the big message seems to be about weight. I find it hard to believe that these folks could possibly be so bloated, what with the cigarettes and the rivers of expresso (it’s certainly been, ahem, energizing for me).

Since I don’t intend to grow up to be one of those old women who talks about her bowel habits all the time, I’ll just say three words on the subject:

Riding constipates me.

Just hearing me say the “c” word is enough to make Dearly Beloved recoil in horror.  Picking up after Miss Piggy is already more poop than he wants to know about, so it’s not apt to come up in our conversations.   He prefers to think of his wife as gastronomically pure.

So, enough of that.

Just know that I drove over 600 miles last week and now, every time I read the blogs of the adventurous people who travel frequently  in motor homes, I am filled with wonder.  Really…I wonder.

I had mentioned my riding side effect  in an e-mail to the friends I was meeting in Atlanta and of course they responded immediately with unsolicited advice:

WATER!  I’m sure you don’t drink enough water.

APPLES!  You need to eat apples.

ACTIVIA and GROUND FLAX SEED!

(The last one was from Wild Thing, whose thighs are about the size of my ankles.  What she actually wrote was:  You gotta start eating Activia and grinding flax seed daily – and I promise – you will be saying ‘well hi there, ugly dude” a helluva lot more often!!:):):)  a personal story from a satisfied customer!:):)

Taking everyone’s advice, I hit the road with a cooler of apples, water, and Activia.  I didn’t have flax seed, so took a bottle of fiber pills along.  (What does one use to grind flax seed, anyway?)

I drank the water and ate the Activia.  Although I ate only one of the apples, I’m certain I consumed at least three more in the fabulous Apple Torte with Ginger Ice Cream dessert  I ate one evening at Murphy’s in Virginia Highlands.  Surely that counted.

Apparently not.

One of the delights of my trip, besides spending time with friends, taking knitting lessons, and seeing Katherine Heigl, was that I was able to spend time with daughter Pogo and her family.  In fact, I kept the boys a couple of days while she worked.  The two oldest boys were in school most of the day, so I didn’t get to see them until I met their school bus at 3:15 each afternoon, but the youngest–just days away from his third birthday–was my daily companion.

We went to the Atlanta Botanical Gardens and saw the scarecrows.   Dozens of scarecrows.

l

The second day, I had a knitting class at 1pm.  He’s such a little sweetheart, I knew he’d be fine with me at the yarn shop as long as he

had a goody  bag.  I packed a lunch for him–a hot dog, Goldfish, an apple,  cheese slices, and        water–along with a couple of toys.  Thanks to his angelic behavior, if I ever knit him a pair of                socks, I can now include toes, since that was the purpose of the lesson.

We were closing in on bus time when he announced, “I have to poop.”

This child does not cry wolf.  When he says he needs to use the potty, he delivers.  It was,  however, 3:08. We needed to leave the house in two minutes.

What were my options?   He is a brilliant child.  He can do puzzles,  dance with the dog,  pour his own juice, and dress himself.  What he will not do is hurry.

He insisted that he situate the potty seat on the toilet by himself.  My job was to give him a lift onto the throne, at which point he instructed me to close the bathroom door.  When I pushed it shut,  he clarified, “No.  You go outside and close the door.”

I obeyed, knowing that my protests would simply use valuable minutes, but I paced as nervously as an expectant father outside the door as I waited for delivery.   I checked my watch.  We were going to have to sprint to the bus stop.

Finally he put out the call for toilet tissue.

Once the job was finished and hands washed, he announced proudly, “That was a big one!”

Indeed.

Was it the apple? Goldfish?  Water?

On the way to the bus stop, he took my hand and looked up at me.  “Sometimes I call you Mary,”  he told me with a smile.

“Yes, we’re pals,” I assured him.

Too bad we had to hurry.  I’d have asked my pal for some gastro-intestinal advice.

Como combinado, estou aqui para começar oficialmente o meu “Diário de Medidas“. Nesse fim de semana chegou a balança digital que eu comprei e claro, não resisti e tive que dar uma pesadinha para testar, Haha, mas meu peso de sábado para hoje não oscilou nadinha!
Vou realizar minhas pesagens sempre as segundas-feira no período da manhã e colocar uma foto aqui com o resultado da semana. E o meu ponto de partida é: 

Nem preciso dizer o quanto eu vibrei com o resultado, né? - 3 kg em 1 mês!
Parece pouco, mas como eu disse, nesse último mês eu comi de tudo, tudinho mesmo, mas com ponderação. E essa foi a minha prova de que, realmente é possível emagrecer se alimentando.
E como em time que está ganhando não se mexe, resolvi continuar usando a mesma “teoria”, uma alimentação bem distribuida, com fibras, proteínas e todas outras coisas saudáveis, mas também com coisas que eu gosto.
Algumas das coisinhas que tem feito parte do meu cardápio no último mês, no café da manhã por exemplo é: Leite de Soja Light, Iorgute Light, Pão Integral, Linhaça e Frutas.

Esse leite de soja é o Naturis da Batavo que, eu costumo bater com alguma fruta como mamão ou qualquer outra.

Quanto ao iogurte, há algum tempo fazia uso do Activia, mas por incrivel que pareça deixou meu intestino ainda mais lento do que de costume. Então passei a consumir o: Itambé Fit Zero, em que eu misturo com 1 colher de sopa de linhaça todos os dias.

Tenho aprendido que o segredo está em escolher o que come e na lei da compensação. Assim como diz no livro “Dieta Nota 10“: Só emagrece e se mantém magro quem aprende a comer aquilo do que gosta E nas quantidades certas.

Una din campaniile agresive prin media e cea de la Danone. La mai tot ce produc ei. Dintre toate astea, campaniile la iaurturile Activia, mi se par …într-un mare fel! Și asta pentru că oricum produsul este destinat femeilor care nu pot să se cace. De ce nu și bărbațior? Păi în primul rând ei mănâncă => digestie =>  producție. Femeile, dacă mănâncă două frunze pe zi => lipsă digestie = >lipsă producție.

Ei, lăsând asta la o parte, într-una din serile trecute când aveam indicatorul de plin aproape de refuz, am văzut iar una din reclamele lor stupide și m-am gândit că cea mai bună reclamă ever folosind fix  aceleași sloganuri ar fi la un produs destinat femeilor nefutute.  Noul Actipulia cu acti regularis (!!!!!!). Activ în interior și te simți foaaaarte bine!

Și în loc de reclamele lor extrem de iritante cu muierile care-și povestesc una alteia cât de nașpa se simt că nu s-au căcat, ar putea să-și povestească cât de nașpa se simt nefutute și ce bine le face noul Actipulia!

Hmmm, oare care va avea mai mult succes?

This week Dannon Co. settled a class-action lawsuit filed in January 2008 in response to alleged false-advertising promoted on their Activia and DanActive yogurts. The company said that this settlement does not admit wrongdoing and that it will be establishing a $35 million fund in order to reimburse consumers up to $100 each in accordance with their receipt records; further information on reimbursement claims can be obtained here. As a result of the settlement, Dannon will make changes to the labeling of these products to remove the word “immunity” and to “increase the visibility of the scientific names of the unique strains of probiotics”.

Both of these products are marketed as providing health benefits from the ‘probiotic‘ cultures they contain. However it should be recognized that the flora in the gastrointestinal tract contains an estimated 300-1000 different species of bacteria, with 30-40 species composing about 99% of the population, which is estimated to consist of ~100 trillion cells . This level of cell mass and diversity, in conjunction with the competitive and symbiotic relationships between species, makes the human gut a very complex system to modulate. In light of this, the efficacy of probiotics is a topic of debate in the scientific community due to the presence of a strong placebo effect. Furthermore, the administration of some probiotics has resulted in negative immunomodulation and may be detrimental to individuals with compromised immunity or severe health problems. As a result of these issues, it is evident that further clinical study is required to acquire a greater understanding of the flora in the GI tract and our manipulation of that system through the use of products such as these. Until the science can be further substantiated, claims such as those made be Dannon should not be marketed.

As noted in a recent review paper on Probiotics, Immunomodulation and Health Benefits:

Amongst the many benefits associated with the consumption of probiotics, modulation of the immune system has received the most attention. Several animal and human studies have provided unequivocal evidence that specific strains of probiotics are able to stimulate as well as regulate several aspects of natural and acquired immune responses. There is also evidence that intake of probiotics is effective in the prevention and/or management of acute gastroenteritis and rotavirus diarrhoea, antibiotic-associated diarrhoea and intestinal inflammatory disorders such as Crohn’s disease and pouchitis, and paediatric atopic disorders. The efficacy of probiotics against bacterial infections and immunological disorders such as adult asthma, cancers, diabetes, and arthritis in humans remains to be proven. Also, major gaps exist in our knowledge about the mechanisms by which probiotics modulate immune function. Optimum dose, frequency and duration of treatment required for different conditions in different population groups also remains to be determined. Different probiotic strains vary in their ability to modulate the immune system and therefore efficacy of each strain needs to be carefully demonstrated through rigorously designed (randomised, double-blind, placebo-controlled) studies.

Um comercial de TV com o novo Chairman da General Motors (GM), inicialmente planejado para ficar no ar por uma semana nos EUA, vai ficar no ar por mais tempo devido à “resposta positiva” do público. Esta é a propaganda:

Como eles souberam disso? Monitorando blogs e postings na internet. Após dois dias no ar, eles “descobriram” um aumento de 14% em intenção de compra.

Tentar medir intenção de compra através de monitoramento de blog???? Ou é alguma técnica muito sofisticada (vou procurar por isso, mas acho que ainda estamos ano-luz de algo assim) ou é viagem total. Como já tinha mencionado no post Vigor lança linha de massas frescas após pesquisas com consumidores, o consumidor não faz a menor idéia de que decisão vai tomar e porque quando se trata de perguntas “e se”. Imagina uma ligação tão fraca quanto “checar se o que está escrito em um blog é positivo”.

Mas vou um pouco mais fundo. O conceito da campanha é promocional (desafio 60 dias) e isso sempre tem um impacto de curto prazo. Mas:

Qual o público alvo da campanha? Qual a marca e consequentemente o posicionamento estabelecido pelo comercial? Sem foco = sem resultados de longo prazo.

E não tem nada a ver com ser propaganda promocional. Olhem o exemplo do Activia que montou toda sua comunicação em cima de “satisfação ou dinheiro de volta”, mas sempre em um contexto onde o posicionamento de marca estava bem estabelecido. Muita diferença!

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]]> http://paoblog.wordpress.com/2009/09/02/actimel-e-activia-di-danone/ Wed, 02 Sep 2009 05:26:46 +0000 paoblog http://paoblog.wordpress.com/2009/09/02/actimel-e-activia-di-danone/

Come più volte abbiamo scritto, l’EFSA sta valutando centinaia di claims pubblicitari su presunti vantaggi per la salute a fronte del consumo di determinati alimenti trasformati o bevande industriali. Questa “pulizia” di termini e frasi ingannevoli non sostenute da prove scientifiche, che possono indurre in errore il consumatore, ha già mietuto vittime illustri, e la falcidia continua.

C’è anche chi, come Danone, ha presentato richiesta di approvazione per due famosi prodotti, Activia e Actimel, per la precisione le richieste inoltrate sono queste:

• Activia “migliora il transito lento” rif. EFSA-Q-2009-00199
• Activia “migliora la facilità digestiva” rif. EFSA-Q-2009-00198
• Actimel “contribuisce a rinforzare le difese naturali del corpo” rif. EFSA-Q-2009-00006

Purtroppo non conosceremo mai il verdetto, anche se un sospetto lo abbiamo, Danone ha fatto dietrofront ed ha ritirato le richieste, meglio una ritirata che una sconfitta.

Fonte: http://www.43zero58.com

My experiences in the last two days have already been enough to make me feel more comfortable. I’m surprised by how much my attitude fluctuates in a 24-hour period–when you’re this far away from home, it’s hard not to feel like you’re floating around on some unnavigable sea of uncertainty. One minute you feel peachy and the next it’s as if you’ve been orphaned or something.

I know a few people expressed interest in the so-called supermarket in the district where I’m living, which is called Vikhino (although it’s not pronounced like that anglicized spelling at all). The supermarket is actually called such but spelled out in Cyrillic of course. It’s about 1/8 the size of a super Walmart, if not smaller, but for everything that’s so expensive in Moscow, supermarket goods are not one of them. Pomegranate juice and other “exotic” sorts of things sell for a fraction of the price here. Little delicious swirled ice cream cups (larger than a McDonald’s sundae) cost about a dollar and taste better. By the way, they eat ice-cream with popsicle sticks here if it’s not in a cone. I like that.

Besides things just being cheaper in the super store, people aren’t really that courteous to one another. No cashier with a Southern accent saying, “How are ya? D’ya find everything ok?”. No, just disenfranchised Russian women with weird dye jobs. No carts are available since the aisles are too small, so we carry around the little arm baskets that are so often difficult to find in giant American superstores. I mean, essentially, you buy what you need for about three days and make the trip back again. Oh, and for some reason the store sells lots and lots of Dannon’s Activia yogurt; it’s officially a thing here. You have to check the dates though because they don’t seem to pull expired goods off of the shelves or in the bakery, even.

This picture to the left depicts some of the graffiti to the left of the little store across from the university. Since the big store is about a twenty minute walk, sometimes we just opt for this little mom and pop place. I only call it that because they sell in the old Russian fashion: a cashier manages each section behind a counter so you cannot grab the goods for yourself. You must request them from her, she’ll retrieve them for you, and then you pay up. You need a little vocab for this one, so I’ve been practicing how to say “bread” for the next time I go over there. Actually, “bread please” because we Americans are uncomfortable without please. Russian: pazhalsta.

The bread here tastes differently than at home. Our soft, fluffy, and overly preserved breads in the US would never win a fight against Russian brown bread with its dense consistency and short but hardy lifespan. I like it though; just needs a bit more jam than American bread given its sour flavor.

I should have some pretty thrilling posts here shortly, seeing as our group will be visiting Red Square this weekend for some big military/music festival hullabaloo. We actually ventured out on our first Metro trip yesterday and ended up in Red Square. I didn’t have my camera but, like so many other places, pictures will never do it justice. But I’ll try this weekend, regardless. Some moments in your life, you just can’t believe where you’re standing, and that certainly happened to me yesterday. In lieu of Red Square photos, here’s another close-up of graffiti. Better pictures to follow, I promise.

I decided today that I should start doing some random and stupidly unpleasant things and blog about them.

So probably Monday, I’m going to play Pokemon Yellow start to finish (The Elite Four/Champion) without stopping except to take a few breaks to write down my thoughts and record any side effects, about 5 minutes each. I’m going to post all these little thoughts after I finish playing in one long blog entry.

I’ve also thought about doing some other things. Maybe actually reading Twilight (just the book, not the series) and blogging about my thoughts on each chapter. Trying Activia. Actually attempting to play that World of Warcraft game. Listening to an entire Taylor Swift CD at one time.

Also, I’m going to try to do these things as objectively as possible, even though I already have opinions formed. For example, I know that Twilight is crap and Activia will make me crap, but I’m going to try not to let that affect anything. It probably will anyways.

Any ideas on stuff to do?

Die meisten Unterschiede zwischen den Geschlechtern sind oft genug intensiv diskutiert worden. Frauen können angeblich schlechter einparken als Männer, haben dafür mehr Stilgefühl. Männer seien generell triebhaft, Frauen kuschelbedürftiger. Männer können wohl nicht zuhören, sind eher der pragmatische Typ… Die Liste ließe sich beliebig weiterführen.
Ein Unterschied jedoch wurde bisher immer recht stiefmütterlich behandelt und das finde ich fast ein wenig schade: Wieso wird eigentlich immer davon ausgegangen, dass Frauen, wenn sie ein gewisses Alter erreicht haben, Probleme mit der Verdauung haben, Männer jedoch weiterhin fröhlich diesem “Geschäft” nachgehen können? Man könnte das Ganze als Klischee abtun, das einem von der Activia-Werbung vorgegaukelt wird, aber das ist es nicht. Ich selbst habe es mitbekommen “dürfen”, sei es früher bei diversen Ferienjobs in Fabriken, oder daheim, wenn meine Mutter mit Freundinnen redete. Männer betonen immer wieder ihr “Können” in diese Richtung frei nach dem Motto “Boah, ich geh mal eben kacken… (10 Minuten später) Man war das erleichternd, ich hätte dem Teil auch einen Namen geben können…” Die Frauen unterdessen sitzen nahezu verschämt an den Montagetischen oder auf dem Sofa und erzählen sich, was sie alles gegen ihrProblem tun könnten. Die Palette reicht da von Trockenobst über Apfelessig bis hin zu eben Activia.
Und ich frage mich an dieser Stelle, ob das nun wirklich ein Problem ist, was beinahe jede Frau ab 35-40 Jahren ereilt, oder einfach mal wieder eine Sache der Rollenverteilung in diesem Land. In diesem Sinne, wohl bekomms!

Jag jobbar med reklam och har lite svårt att sätta upp en lapp med texten reklam undanbedes på min dörr. Det är som om jag skulle komma hem varje kväll och mötas av tanken: du hatar ditt eget jobb, Andreas.

Däremot har jag satt upp en lapp med texten: Jag vill ha reklam – men bara om den är någorlunda rättstavad och inte för jävla uselt skriven.

I går hördes snyftningar från svalen och jag öppnade dörren. Där satt brevbäraren och bläddrade i Svepet. Hans händer skakade när han höll fram Elgigantens reklamtidning.

“8 sidor Data SPECIAL”, läste han. “Vad fan är det för språk? Och så syftar de på datorer när de skriver data, det är inte riktigt samma sak.”

Jag satte mig bredvid honom, beredd att än en gång krama en statstjänsteman helt utan livsgnista. Han läste vidare i packen från mataffärer och andra skummisar.

“Smidig teknik för att alla pusselbitar ska falla på plats. Har du tänkt knäcka några klor i helgen? Herregud, vilken smörja. Först nu ser jag också alla särskrivningar, inkonsekvenser, splashar, överdrifter, fagra löften, överflödet av invändningar, asterisker, villkor, finstilta texter, friskrivningar och inte minst den groteska designen.”

Han tog ett bastant grepp om min arm.

“Hur fan kan jag dela ut tonvis med sån här skit varje år? Nu får det vara slut med det.”

Med beslutsam min reste han sig, plockade alla reklammonster ur väskan och gick. Jag såg honom gå över parkeringen med mycket målmedvetna steg. När han nådde ÅV-stationen vräkte han ned allt material i bingen.

Sen började han gå mot eftermiddagssolen. Jag öppnade fönstret och skrek: “Vart ska du ta vägen?”

“Jag ska gå hem och uppfinna ett filter till din tv som gör att du, när det är reklam för Citibank, Activia eller Cillit Bang, istället får höra 30 sekunder med fin lyrik.”

Jag knöt handen och viftade med den. “Min hjälte”, ropade jag. Sen upptäckte jag fönsterkuverten på hallmattan och hämtade dokumentförstöraren.

As I came home and did my Jamie Lee Curtis activia commercial in the bathroom, I remembered that I got a phone call today from my husband telling me that the water was shut off and hopefully it would be fixed by the time I got home. So now, here I am trying to flush away the day, I get nothing and I begin to think…where have all the toilets gone?

Have we really advanced or have we just shot ourselves in the foot because of running water? Think about it, sure things smell better, but where do you go when there is no water? There is no emergency out house on site and you get arrested for digging a hole in the back yard. Look people, everyone has waste, there’s even a band called the human waste project, they know the truth dude. Where have all the toilets gone? Are you telling me that I must now keep it afloat until my water is turned back on? Yes, uncouth as this may be, it is a reality we all should deal with. My gosh, there were days when people dropped their shit out the window of their home onto the street and now we must get colon cancer because we have to squeeze our cheeks together til we find a toilet with running water. Sure, sure, there are a lot less snake bites in the ass; but sometimes you just want to be able to go without having to worry about where to go! Just a random thought for the day. I will never knock a running water toilet when one is available and tp is the best invention yet, but really dude, its not like you can just go next door and ask for a bucket of water so you can flush your toilet.

Really Jamie Lee, I dont need to know about your bowels. Eat the yogurt, but don’t talk about how it helps you “go”. Gross. Some things should not be on television. You are damaging my calm.

Casas Bahia anuncia a volta do seu garoto propaganda com uma nova campanha sensacional

ESSE POST FOI ADAPTADO DE UM E-MAIL RECEBIDO!

Nell’immaginario comune si pensa che la pubblicità serva a vendere di più. Ma non è così: in realtà, la pubblicità serve, specie se ripetuta più volte -come insegnano gli operatori di telefonia che martellano ogni giorno in tv con gli spot sulle loro offerte - a rendere “familiare” il prodotto fra la gente. L’intento è far sì che un determinato nome entri nella testa del pubblico in modo tale che, nei negozi o nei supermercati, al momento dell’acquisto, venga immediatamente in mente quello yogurt, quella pasta o quella cosa che si vuole vendere rispetto ad un altro. 
In tale ottica, il testimonial serve a rafforzare tale “familiarità”. L’intento è perfettamente riuscito, per fare un esempio, nel caso dello yogurt Activia e di Alessia Marcuzzi: tutti noi, dopo anni di insistenza pubblicitaria, leghiamo ormai l’immagine della presentatrice/modella alla “quotidiana regolarità” (il fatto che sia motivo anche di ironia da parte di numerosi comici testimonia il buon esito della campagna), al fatto che quell’alimento faccia ritrovare il benessere legato “ad espletazioni biologiche regolari” e alla scomparsa del disagio dovuto al “gonfiore” e alla “pesantezza”. La Marcuzzi, per tutti, è ormai indossolubilmente legata allo yogurt che, in soli quindici giorni, permette attività bio-naturale quotidiana e  fa sentire meglio, altrimenti si è addirittura rimborsati.
E’ una strategia che si vede in moltissimi altri casi: vedi la Tim, che sta costruendo la storia di un piccolo trio di ragazzi, cui si unisce per un caso la bella tastierista Fiammetta, che girano l’Italia in una sorta di tournée, o la Scotti, che ha deciso di prendere come testimonial l’omonimo presentatore ex dj, tra l’altro conterraneo (Gerry Scotti è di Pavia, come l’azienda di riso). Sono tecniche basate su sottili strategia psicologiche che, in molti casi,  rendono parecchio e fanno registrare un aumento di vendite legato ad un determinato messaggio e ad un volto molto popolare.

Vanilla Heaven Waffle

Jamie says:  I decided that it’s not that I don’t like yogurt- it’s just that I hadn’t found the right one- until this week.  Today, on my second yogurt adventure, I tried Dannon Activia Vanilla Yogurt (http://www.activia.us.com/).  The flavor reminds me of a less sugary frosting.  (Please see “Our Favorite Products page for more on this yogurt.)  I scooped the yogurt onto a Kashi Heart to Heart Honey Oat Waffle (http://www.kashi.com/products/heart_to_heart_waffles_original), and topped it with blackberries, a sliced banana, and wheat germ.  I can now say- I like yogurt.