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This week, Ad Age highlights the new trend of using big data to improve political ad campaigns. Specifically, the article highlights how the successful political campaigns are paying attention to data collected digitally to target voters in order to improve both reach and frequency. 135 more words
Why do people read? Well, there are obviously plenty of reasons. The most obvious one that may come to mind is reading for a hobby. You are probably imagining a person picking up a fictional book that is sitting on their nightstand, awaiting that part of the day where one can sit down and let the mind be at ease. 1,246 more words
Well the Doc opened up the old mailbag today and here’s what poured out.
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Dear Dr. Ads,
So I was reading Ad Age the other day and I came across this