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Old Spice Ads Keep Getting Funnier

For years advertising agencies have been wanting to achieve the comedic success that Old Spice has earned. Their commercials over the past few years have been great. 76 more words

The myth of second screening and 4 other surprising takeaways from Ad Age's new social media survey

Ad Age’s new social media survey came out today, polling 1,682 executives at marketing and media agencies. Drawing from a comprehensive pool of respondents, it held five surprising takeaways about the contours of the social media marketing landscape. 285 more words

Tech

Apple isn't seen as cool anymore, but is building the largest megaphone possible to try and convince you otherwise

There’s an old Simpsons episode from the show’s classic heyday way back in the 1990s where Marge and Homer are talking with Bart and Lisa about what it means to be cool. 683 more words

Tech

More on Apple’s in-house ad efforts, plans to grow team to 1,000 employees

Apple’s latest TV ad for iPhone 5s

Following a report earlier this month that claimed Apple is in the process of moving its TV advertising in-house as it loosens ties with long-time partner TBWA. 223 more words

AAPL Company

Going Viral

When an advertising agency or a company makes a video there is always a hope it goes viral.  A viral video is a video that becomes popular through the process of  Internet sharing, typically through YouTube, social media and email. 83 more words

Advertising News