Tags » Ad Age

The loss of B2B Marketing magazine

OK. I’ve given it some time. And, if anything, it’s gotten worse. B2B Magazine was subsumed by Ad Age a few months ago. The promise was that it would be part of a bigger entity – better coverage, leverage the commonalities between B2C and B2B marketing. 224 more words

Marketing Thoughts

NBC Universal Creates Digital Video Initiative to Try to Keep Ad Dollars In-House (Advertising Age)

NBC Universal has announced a new video initiative, which it will use to create content specifically intended for digital platforms.

The unit is starting with four series, which will be available across NBC Universal’s digital platforms, on Hulu and on TV via video-on-demand. 10 more words

Digital Entertainment Marketing

Uptick in ads for ESPN---Rise in popularity in the US?

One major question in the US associated with this year’s World Cup is whether or not more Americans will watch the largest single-sport tournament in the world. 121 more words

World Cup Updates

Brandflakes for Breakfast

Brandflakes for Breakfast is one of the “Ad Age Power 150″ blogs written by Source Marketing, a really cool agency out of Norwalk, CT. They are part of… 201 more words

Apple opens iAd Workbench platform to non-developers, adds video clip support

As noted in a report today from Ad Age (via MacRumors), Apple is now allowing non-developers to access and use the iAd Workbench platform. 257 more words

AAPL Company

Apple Subject of Embarrassing Faux-Pas With Its New iPad Ad

New York Times online readers were treated to an unfortunate juxtaposition Monday when an Apple iPad Air ad ran next to an article about Malaysian Airlines flight 370. 109 more words

Obama Playing Cool While the World Starts to Flare Up

One of the biggest news stories of the past couple weeks has been Russia’s continued aggression into the Crimean region of Ukraine. In the midst of all of this President Obama found the time to sit down with Zach Galifianakis on his web show “Between Two Ferns” to pitch the Affordable Care Act. 312 more words