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'Friendsgiving': a millennial marketing hotspot

Thanksgiving is a time when we give thanks to the things we have: our family, health, job, fortune, and if none of those apply, the people that despite all our faults still tolerate and enjoy being around us. 690 more words

Ad Age

The 10 Most Expensive Shows To Buy Ad Time On This Season

Advertising Age released the prices for a 30-second commercial during this season’s prime-time shows and for the third year in a row, “Sunday Night Football” is the most expensive! 74 more words

Features

What is PR?

Don’t just talk, say something!

How Brands Should Measure in a Programmatic World

What would measurement mean in the programmatic buying environment? Obviously, programmatic buying is an entirely different process from traditional ad buying. Simply importing traditional measurement processes into programmatic buying will not succeed. 25 more words

Programmatic

9/11 Truther Ads Now Playing on CBS-Owned Ad Space in Times Square

A 9/11 truth group named Architects & Engineers for 9/11 Truth is advertising in Times Square this week, insensitively timed to coincide with the 13th anniversary of the tragedy. 481 more words

Oxymoron o' the Day (#FashionTruth Edition)

The hardworking staff always enjoys reading the New York Times Thursday Styles section because it’s so, well, Times-ish.

Exhibit Umpteen from yesterday’s edition:

Oooo… 75 more words

Data in the News for the week of September 1, 2014

In the news this week: Big Data used to tackle social problems * PlaceIQ adds a BlueKai exec to its Board of Directors * Twitter plans for Gnip future * and Hilary Mason offers a newsletter on Big Data uses. 70 more words