Keeping Up With the Benjamins “Did you do it for love?/Did you do it for money?/Did you do it for spite?/ Did you think you had to, honey?” – Don Henly/Glenn Frey Money, money, mone… more →
mikepalma.comwrote 11 months ago: Keeping Up With the Benjamins “Did you do it for love?/Did you do it for money?/Did you do it … more →
wrote 1 year ago: Excerpts from The Rome Interview Q: Do you look out for new writers? BD: ”Yeah, but I don … more →
wrote 1 year ago: Creative people think they defy convention. They believe they are anomalies — each one an intr … more →
wrote 1 year ago: The Revenge of the Nerds More than occasionally I am asked “just what the hell is going on out … more →
wrote 1 year ago: Making it in Today’s Brave New Creative World So, where is the writer’s place in today … more →
wrote 3 years ago: I work with creative advertising agencies. I’m a Rainmaker (new business guy) and Headhunter ( … more →
wrote 3 years ago: Doesn’t it seem like so much digital content today is produced for nothing more than the sake … more →
wrote 3 years ago: RECRUITING TO WIN: The Search Ok, you have a job to fill. For most mid-sized regional agencies, any … more →
wrote 3 years ago: 3. Develop a POV on their business, their customers, their communications, their internal culture. T … more →
wrote 3 years ago: THE PRIMER: AGENCY ROLES IN RECRUITING The Role of HR: Most mid-sized regional agencies don’t have t … more →
wrote 3 years ago: OVERVIEW 1. Challenges Facing the Advertising Industry Today So many challenges confront the adverti … more →
wrote 3 years ago: 2. Study their business, categories, industries, and market effects. Assign a team to each “ac … more →
wrote 3 years ago: 1. Choose 5 Companies That Make Business Sense. Buy 5 3-ring Binders Let’s start backwards (al … more →
wrote 3 years ago: ONE of the best lines I’ve ever heard about the advertising agency business was by Joel Babbit … more →