Blogs about: Ad Exchanges
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Who will do the work?
I mentioned how important ad exchanges are becoming but not the difficulties they will bring both to sellers and buyers. By some they are touted as an impression by impression targeting opportunity wh… more →
Bertozzi's Bytesize
Who will do the work?
bertozzibytesize wrote 2 weeks ago: I mentioned how important ad exchanges are becoming but not the difficulties they will bring both to … more →
The new model agency
bertozzibytesize wrote 3 weeks ago: Its starting, the momentum is gathering towards the true ‘new model agency’. First we ha … more →
Can ad exchanges help news publishers make $$?
steelecs wrote 1 month ago: Publishers are getting ripped off, plain and simple. At least that was the gist of Erich Wasserman … more →
MediaPost Publications On Efficient Markets and Monetization of Internet Traffic 09/30/2009
jasonshulman wrote 2 months ago: MediaPost Publications On Efficient Markets and Monetization of Internet Traffic 09/30/2009. I love … more →
Grilling the new Datarati
Will Scully-Power wrote 7 months ago: Very cool to see the ‘Datarati’ term i coined last year is catching on. ” A new ge … more →
OpenX ad server for smaller publishers
Jonathan wrote 7 months ago: According to Reuters, OpenX has launched an online ad marketplace for smaller web publishers. OpenX … more →
Ad Exchanges
jcoutu wrote 1 year ago: There was an interesting article on the NYTimes on Ad Exchanges yesterday. http://www.nytimes.com/20 … more →
Google AdPlanner and the Canadian media market
Chris wrote 1 year ago: Whoever has the most data wins, that’s the game being played in the media industry and while online … more →
Make Way for Microsoft
apaq wrote 2 years ago: Yesterday was the Microsoft Analyst Day and if you needed any more proof that the Redmond Giant was … more →
Recent Silicon Valley events signal a revolution in how ad revenues will be generated to support the coming multitudes of news outlets
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Steve Boriss wrote 2 years ago: Since current news outlets are “mass media” and reach very large audiences, each advertising contrac … more →
