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Sprite Quotient: Why is it only about music?

Recently YouTube was infected with a “viral” video of the Sprite Quotient campaign. The concept, coherent with the brand image, is about doing the same old things but doing them differently. 538 more words

Ad Review

The Best Ads of 2014

posted by: Carli Lukes

Ad #1: Samsung Galaxy S3, “Wall Huggers”

I first saw this ad when streaming a TV show online at Hulu.com. Hulu tends to show me a lot of ads about phones and tablets. 903 more words

Ad Review

Facebook Messenger Subway Ads: PR>Advertising

Facebook has come under fire in recent months for its first standalone smartphone application, the Messenger app. The free-to-chat app was launched in 2011 and received less than stellar reviews from mobile users, but was able to reach an impressive… 657 more words

Public Relations

GoPro's New Launch Video Flips the Script

GoPro has enjoyed an impressive grasp on the pocket camera market since the category was created more than a decade ago. Competitors, such as Sony’s… 599 more words

Branding And Strategy

Ad Review #1 - An Open Letter to Sprint

Let’s add a new topic that I’ll kinda sorta sometimes remember to blog about on a regular basis.

Ad reviews! So many ads, so little time. 571 more words

Marketing