YPA President Neg Norton was intereviewed by Mobile Marketing this week (click here).  It’s an interview you should check out as it shows the range of media advertising products that publishers are bringing to small and midsized businesses:

What role will mobile play for the Yellow Pages industry?
Mobile fits the Yellow Pages strategy of making information available anytime, anywhere.

Accessed shopping guide or price comparison services at least once per month. Source: comScore M:Metrics

Additionally, we believe wireless access affords us the opportunity to attract new customers beyond those who purchase print and Internet advertising.

In a related story, in this weeks YP Talk newsletter we also provided an article on a key industry supplier – AdFare, who is working with publishers to help them repuprose the video ads they have been adding to their Internet ads to also work in a mobile environemnt (click here)