Both advertisements are great examples of ethos, logos, and pathos and storytelling, crafting a message to specific audience. See how both translate Maslow’s hierarchy of needs into advertising techniques appealing to consumer buying habits.
Tags » Adverstising
THIS IS A
BY KENDRA EASH
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We think first… 59 more words
Yahoo is testing app install advertisements to promote targeted apps, in an effort to catch up in the growing and lucrative mobile ad market.
The move follows statements made by Yahoo chief executive Marissa Mayer for over a year: “Yahoo’s future is mobile.” Yahoo was considered a leader in mobile years ago, but has since fallen way behind competitors such as Google and Facebook. 375 more words