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Clase 3 - Experiencia de Marca

Hablamos del branding. Perfecto. Ahora viene lo lindo. 

Brand Experience

Hablamos de experiencia de marca cuando nos referimos a la suma de las acciones que la marca desarrolla en todos los puntos de contacto. 675 more words


Advertising: Johnnie Walker Blue Label, an experience that money can't buy.


Anomaly featured in july their last film for Johnnie Walker Blue Label.

It’s a beautiful story with Jude Law and Giancarlo Giannini: “The Gentleman’s Wager”. 164 more words


Lidl Fan Cup

The entirely new gaming concept of the LIDL Fan Cup merges the virtual actions of each player via their Desktop, smartphone or tablet with a real, live table foosball table. 98 more words


Facebook Target's Ads Based on Cell Phone Strength

Here’s an article from Ad age that discusses Facebook’s ability to market ads based on cell phone strength. Read the article here. Facebook’s Cell Phone Strength Marketing


Heineken | Quiet Please

When the US Open gets loud, it’s one man’s job to silence the crowd. See what happened when a few brave souls tried it in the middle of Manhattan.


Programmatic Advertising: Problems and Solutions

While there is no single definition of programmatic media buying (PMB), it is certainly a hot topic in the world of Internet marketing, and it is growing fast. 380 more words