Sometimes it´s about using our actual product in our brand identity. In this case, what at first can look like an unwanted stain has in fact become a distinctive brand image. 11 more words
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Stunning cgi by Wrigley’s 5 Gum.
“We organized a photo-shoot in our London studio to capture detailed images of an iris. This formed the basis of our artwork, upon which we would be designing and building fully CGI characters, living within the muscle fibers of the iris to help open the pupil as the ‘senses are heightened’ and the eye focused.”