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Tinglers and Tampons

This post is more of a WTF category, just a couple of things I’ve come across recently that made me stop and take a second look… 329 more words

Media

The Lanham Act

The Lanham Act was enacted during Harry Truman’s presidency in 1947 and established enforcement against false advertising, trademark infringement and trademark dilution.  Today the Act is coming in handy for the Pom Wonderful vs. 221 more words

Advertising

Coca-Cola: Rainbow Nation

In South Africa, a young democracy that has been dubbed ‘The Rainbow Nation’, April is Freedom month and 2014 marks the 20th anniversary of this democracy. 74 more words

2014

The one thing marketers forget to tell clients, but shouldn't

I once had this ice cream store as a client. We did a promotion that, for one day, we gave away free ice cream to everyone who showed up. 329 more words

Marketing

Targeting Millennials Continued

Advertisers are quickly learning new ways to promote to millennials. As electronic dance music and festivals gain in popularity, so begins the competition for brands vying for a part of the action.  280 more words

Advertising

The interesting logic of low-end high-tech

When people choose to choose wisely instead of nurturing biases for brands, business is blown wide open.

Smartphones and tablets have become the primary web access tools that people use to go online, do correspondence, engage in gaming tech to amuse themselves, and of course, do business.

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Business