An interview with Econsultancy’s Monica Savut and me, on the recently published programmatic direct whitepaper.
Econsultancy: Why now? In other words, why has this “programmatic direct” trend been on the radar lately? 1,298 more words
Without question, the single most important relationship management instrument for both advertisers and agencies alike is the letter-of-agreement (LOA). At its most basic level, the LOA establishes the ground rules for each party along with their respective responsibilities during the relationship and afterwards, identifies agency deliverables and staffing commitments and spells out how the advertiser will compensate and evaluate the agency. 744 more words
You must have seen even the biggest of brands investing fortunes in Advertising. So, why do even the brands which are household-names Advertise? The answer lies in the immense competition of the present day markets. 245 more words