Most large advertising agencies will give you their presentation with their “pitch team.” These are the usually comprised of their brightest minds within the organization. Having seen many of these presentations I will tell you that many of them are impressive. 620 more words
Tags » Advertising Agencies
I received quite a few questions and comments from my most recent post regarding the hiring of an Advertising Agency. This post will address those questions and comments. 626 more words
M&C Saatchi Stockholm helps LG launch the new curved, OLED-TV, touted as one of the thinnest televisions on the market. When looking into a print ad for the television, the agency realized that leading Nordic electronics mag, “Sound & Vision” happened to be 4 mm thin — exactly the same as the television itself, leading to a very cool media placement on the magazine’s spine.
Guest Article by Katherine Wang, Senior Project Analyst at Source One Management Services, LLC
How would you describe strategic sourcing and procurement? Source One’s company website demonstrates, for instance, that a variety of solutions and services are involved in the day-to-day responsibilities of a specialist in this growing field. 740 more words
Using data from the 2013 Red Books to investigate the lack of gender diversity in creative departments across 50 countries, my co-author and I recently published our findings in… 232 more words