Tags » Advertising Agencies

How well are ad agencies in India "positioned'?

It’s all about size!

Ad agencies are usually rated by size. (Think this dimension or attribute applies to all aspects in life!). So in India, we have the top ten agencies, followed by the mid-sized agencies and then the smaller ones. 395 more words

Corporate Life

Media Buying Giants Cautious About 2015 Adspend

Trend Summary: Advertising expenditure is set to take a fall in 2015 according to forecasts from three major ad agency conglomerates.

In revised forecasts released today,  32 more words


Why would you be proud to work in advertising?

This was a question set as part of one agency’s graduate recruitment process this year, and it got me thinking. I have friends who are teachers, doctors, midwives. 264 more words


CNN Webpage Hijackings

As we scroll through and read all the stories of interest posed to us by the major news site CNN, many of us are extremely off-put by the “fake news articles” we find at the bottom and wish they were eliminated. 299 more words

Psychology, Depression, Sociology

Those two marketers laugh at Jerry Seinfeld's advertising award speech...

Like most in our industry I’ve won a bunch of awards and I’ve also been Chairman of Judges, as well as a judged numerous award competitions – both marketing and advertising. 161 more words


UK Set to Lead World in Digital Media Adspend

Trend Summary: More than half of all UK adspend will be spent on digital media in 2015, making Britain the world’s first nation in which the majority of adspend goes on digital media. 51 more words