I remember studying Marketing in College. It was all about the 5 P’s. Not sure if they teach the 5 P’s any more. I still keep studying though and I have learned a lot about marketing in Buenos Aires and my Spanish is worse than rudimentary. 728 more words
Tags » Advertising Agencies
We talk (usually) the same language and use the same terms in the advertising agencies. Still we often cannot understand each other.
Every agency should try to minimize these unfortunate and time-consuming translation arguments by creating: 190 more words
Earlier this week The Association of Independent Creative Editors (AICE) posted a statement dealing with untoward agency business practices in the area of in-house production services on its website. 209 more words
For the past two weeks my co-author, Dr. Marta Mensa from Piura University, and I have been crafting a paper highlighting the stories of the Peruvian creative women Marta interviewed. 540 more words