Most ad agencies are target-less. Just ask, they wont be able to adequately define who is their target audience. They want to be everything to everybody. That is why they are viewed as generalist inst… more →
FUEL LINES Fueling Ad Agency New Business Through Social Mediaclivemaclean wrote 2 weeks ago: Deceptive practices by inexperienced agencies and clients, within the social media space is embarras … more →
Michael Gass wrote 8 months ago: Blogs are becoming the “gateway” to learning about your agency. Your agency’s Web … more →
Michael Gass wrote 1 year ago: With the rise of ecommerce and online marketing, article marketing has developed into a great new b … more →
Michael Gass wrote 1 year ago: It’s traditional on New Year’s Eve to announce your New Year’s resolutions, those things that you’re … more →
Michael Gass wrote 11 months ago: Most ad agencies are target-less. Just ask, they wont be able to adequately define who is their targ … more →