Tags » Advertising And Marketing

Stories in Marketing Work

Tell Yours if you Want People to Give a Damn

Everyone goes on about telling your story in your marketing. This is why:

People find good stories captivating.



This Foodie Friday I have restaurant marketing on my mind. That’s the result of some close encounters with restaurant websites.

From time to time I’ll check out places to eat in cities where I’m heading. 408 more words

Digital Media

How Do You Like My Tie?

There is an old joke about an egocentric sales guy rambling on and on about his life and success.  He sees the recipient of his boastful rant glazing over and says “But enough about me.   342 more words

Marketing And Advertising

Clever Advertising: Nope, It Still Doesn't Work

I saw a billboard the other day. It was for a dentist. The background was white. And it said, “This board used to be yellow.” 876 more words


Being Social

Here’s the deal with social life – it is very important to have one.

The reason I’m stating the obvious is because I always thought otherwise.  477 more words


Net Easy Score - a Great Marketing Tool

Last year at the ADMA conference in Sydney I was inspired by a fascinating talk by Nicola Millard. Nicola is a futurologist and a psychologist; her title alone was the reason I made a point of going to her talk. 477 more words