advertising-failure « WordPress.com Tag Feed

The hidden message behind election advertising

Doug Brown — Thu, 09 May 2013 23:01:24 +0000

The world of advertising has undergone a seismic shift as everyone knows. Non-traditional and integr

Wolfenstein RIPS Watchman - Advertisement Failure (Part IV) - Game Trailer Edition

Roman Narojnyi — Thu, 09 May 2013 10:17:51 +0000

The title of this post should is “Wolfenstein rips Watchman”, but I will start with a sm

Advertisement Failures (Part II) - Website Edition

Roman Narojnyi — Mon, 01 Apr 2013 08:30:30 +0000

Humor in advertising is very important. However, some elements that originally were not supposed to

Tales from telemarketing hell

Doug Brown — Thu, 14 Feb 2013 14:38:06 +0000

Press 1 NOW! This morning my mobile rang and identified an Alberta caller. I said hello. After about

12 posts that told the story of 2012

Doug Brown — Sat, 22 Dec 2012 17:19:35 +0000

It was the best of times, it was the worst of times, it was the age of wisdom, it was the age of foo

How should a company say Merry Christmas to its customers?

Doug Brown — Thu, 20 Dec 2012 13:56:32 +0000

Yesterday I received this e-card from Bell Mobility. The card was fine, but it got me thinking: What

Why did Gillette send a man around the world to see how far one cartridge would go?

Doug Brown — Mon, 17 Dec 2012 16:55:10 +0000

They couldn’t have figured that out by keeping the guy at home? Is travelling a torture test

The Bay just aged you by a few decades

Doug Brown — Tue, 11 Dec 2012 12:49:46 +0000

Seniors’ Event Now On! The Bay’s latest radio commercial invites all 55+ shoppers to enj

A risky strategy for success

Doug Brown — Wed, 21 Nov 2012 14:28:43 +0000

Someone contacted me regarding my recent post about bad advertising to suggest that most bad adverti

Why is there so much advertising garbage out there?

Doug Brown — Wed, 14 Nov 2012 13:07:11 +0000

Everyone can agree that a good ad is good for business. People pay attention to a good ad. I think m

Failure is part of the business cycle- The most important!

netpropr — Thu, 05 Apr 2012 16:35:33 +0000

I can accept failure, everyone fails at something. But I can’t accept not trying.
Michael Jordan

Failing in business is the key to success. Its contrary to everything that all the books tell you. They tell you to avoid failure at all costs and to plan, plan, plan. Just keep a positive attitude and work hard and everything will be all right. What they fail to mention is that all successful people are really just masters at dealing with failure. Successful business people fail at most things they do. The most successful sales person in the office is the guy who was told no the most. The company that came up with the best solution had the most ideas that were wrong. Most people fail or avoid business not because they can’t do it, instead they are simply afraid of failure. Positive thinking is irrelevant to most successful people its more of a nature. In order to become a master at anything scientist will tell you that the 10,000 hour rule is what works. You need 10,000 hours of practice to master and skill and this is true of business. The point here is that what do you think happens over those 10,000 hours of practice, well the answer is that you fail, a lot. To see failure for what it truly is “a lesson” is what separates winners from losers. So the next time you embark on a new task please keep in mind that you will fail and that this is a good thing. So long as you embrace your failures and see them for what they are you will be fine. Great salespeople know that they will hear the word “no” and they embrace it and move on, becoming stronger and better all the time. When people try to avoid failures and mistakes they narrow their vision and use statements like “this has to work”. Really, how does anyone know, especially when dealing with the public. The point I am trying to make is that when you start something go into it knowing that failure will dominate whatever you are doing and this is a good thing. I am a firm believer that the only thing that works is trying and then trying some more.

Written by netpropr.ca

Social Media Marketing that Pissed off my Mother.

netpropr — Tue, 03 Apr 2012 00:45:37 +0000

I stopped by my parents house today and found my mother on her computer. Knowing my interest in social media she just had to bring something to my attention. It was an obvious advertising ploy by a major bread company of all things. The add that had interrupted her internet viewing was by this company and was offering a contest to win some grand prize. The catch to enter the contest was to go on their facebook page and “like” the bread company.
“why the heck would I want all of my friends knowing that I like a certain bread company” was her loud statement. I simply shrugged, but I did think on this. Here is a huge national brand spending big bucks on an internet campaign and they have targeted their message to a member of their audience. The result was that they just angered her.
My thoughts are as follows: Traditional marketing methods while they have there place are not necesarily effective in the social world we live in today. People are seeking answers and solutions for their hectic lives. They are also concerned about their online reputation. If a sixty year old lady wont like a bread company for fear of how this will look to her facebook friends then something is amiss. What the bread company should be doing is offering her value and solutions. More effort is needed on the part of the bread company here. Even my mum knows that it is uncool to be seen as some puppet of an evil corporation. But she would love to be seen as a health crusader offering advice to her sphere of influence on how they could all make their lives better and live healthier.
They should of offered her professional advice on how their new healthier bread will help her lose weight or make her family more healthy, cool recipes etc. Offering value reduces the obvious sales ploy and treats the customer as an intelligent and important person. Cheap gimmicks and yesterdays marketing can have unexpected negative consequences when employed haphazardly. If your marketing plan is professional, honest and meaningful you can achieve anything. If however you have a lazy and cheap strategy you run the risk of just upsetting your target audience.

Written by www.netpropr.ca

5-Alarm my shiny backside - Another Failure in Advertising

Orakkus — Mon, 19 Mar 2012 04:46:38 +0000

This kinda ticked me off and, I think I have to say something on it.. so..

Alright Taco Time.. time to pay up.. and sit your pansy Arizona tails down and listen up.

FIRE THE PEOPLE WHO ARE TELLING YOU THAT YOUR 5-ALARM BURRITO IS HOT.

Your customer research people are idiots. And clearly if any of your executive staff thought that the 5-Alarm burrito was even “mild” ought to quit because of their pure failure to understand food.

Am I looking for a free taco, or a free burrito?

NO. I’m looking for the cowardly lawyers who clearly have your gonads by their teeth. My guess is that they are part of your staff and that you, haha, actually pay money to them.

I had this.. ahem “5-alarm” burrito this last week, and while I knew it wouldn’t truly be ”5-Alarm” hot like my heart desired, I figured at least it would be reasonably warm. Especially after I asked the counter clerk to make it even hotter. He dutifully tried to make it hotter. One would think that it would at least be reasonably hot enough that I would require, maybe, a few drinks of water.

Silly me. I only required one to push that tasty, albeit quite timid, morsel of burrito down my very disappointed throat.

So, who was your test group, Taco Time? A bunch of weenies? I’d almost bet that if you gave the same “test group” an ice cube, they’d all say, “Ooo.. that was spicy!”.

So I, as a consumer who actually likes hot (truly hot food), am putting you on report.

Taco Time’s 5-Alarm burrito, couldn’t even light a match. I am personally offended that you even dared to call this burrito, “hot”.

SERIOUSLY?

megnorris — Fri, 21 Jan 2011 19:41:11 +0000

Today on my prep period I was flipping through one of the free local dailies and discovered a multi-page ad for the publication’s new apps. Considering how much space was devoted to them, and considering that they are proudly and excitedly announcing a new feature, my reaction to the following was a real doubleyew-tee-EFF?!

First:

THEN:

Then finally,

Sigh.

In related news, dear Metro, would you like to hire a proofreader? I’m available immediately.

Will Online Advertising Fail?

andrewtytla — Wed, 08 Apr 2009 02:20:39 +0000

Interesting piece by Eric Clemmons, Professor of Operations and Information Management and Management at the University of Pennsylvania’s Wharton School, on TechCrunch a couple of weeks ago on how online advertising is failing.

Worth reading, especially his “update” after getting hundreds of comments:

OK, guys. It’s time to calm down. I did not insult you, your families, your religions, or your rottweilers.

I may have presented a message you did not want to hear. Let me summarize it again, for those of you who appear to have commented on it without reading it:

Online advertising cannot deliver all that is asked of it. It is going to be smaller, not larger, than it is today. It cannot support all the applications and all the content we want on the internet.

And don’t worry. There are other things that can be done that will work well.

If you disagree with me, it would be helpful to think about the basic premises of the article and to refute them:

People don’t trust ads. There is a vast literature to support this. Is it all wrong?

People don’t want ads. Again, there is a vast literature to support this. Think about your own behavior, you own channel surfing and fast forwarding and the timing of when you leave the TV to get a snack. Is it during the content or the commercials?

People don’t need ads. There is a vast amount of trusted content on the net. Again, there is literature on this. But think about how you form your opinion of a product, from online ads or online reviews?

There is no shortage of places to put ads. Competition among them will be brutal. Prices will be driven lower and lower, for everyone but Google.

Or you can continue to laugh, or to attack. That does not constitute a response, and it does not help you plan for the future. But a few parting thoughts may help you construct stronger attacks.

People whose experience is different from yours may still have experience. People whose industry contacts are different from yours may still have industry contacts.

I’ve been attacked and ridiculed before. I warned the floor traders in New York about the coming of online trading back in 1989 and was fired for it. I warned traditional people-based travel agents about dropping commissions and their eventual bypass through online booking systems and was ridiculed. I warned early investors in online grocery that it would not truly succeed as a mass-market offering for at least a decade and was ridiculed again. I warned investors in specific early online business-to-business exchanges, like Covisint, that sellers would not participate. All of these ridiculed me more politely. But most of them still cannot afford to buy me dinner now.

And even if you continue ridicule my piece, there are too many other professionals noticing the same thing. Consider the recent article in the Economist on essentially the same thing: advertising cannot fully support the net. You cannot ridicule everything you do not like off the net.

So … those of you with commercial interests in online advertising … you can laugh at me. You can attack me. Or you can think about how you can protect yourselves and your companies against the changes that are going to come.

Well done. His examples of previous “warnings” are valid and I love his barbecue blog.