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Blogs about: Advertising In A Recession

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Chaotics: the case for marketing in a downturn

rringer wrote 2 months ago: Here’s today’s interesting quote from “Chaotics” written by Philip Kotler an … more →

Tags: narrative branding, reinvent marketing, Chaotics, Philip Kotler and John Caslione

Recession Creates Opportunities for Small-to Midsize Ad Agencies24 comments

Michael Gass wrote 5 months ago: The U.S. has experienced nine recessions since World War II, which means we’ve lived in recessionary … more →

Tags: new business tools, New Business Trends, recession, ad agency new business, ad agency advertising, Michael Gass, McGraw-Hill, small ad agencies, midsize ad agencies

Marketing in a Recession

dandunlop wrote 6 months ago: This April I did a presentation for the Advertising Federation of Charleston on the topic of marketi … more →

Tags: Social Media, media planning, Online Marketing, speaking engagements, dan dunlop, Jennings, college of charleston, social media marketing, marketing in a recession

The Coming Multifamily Boom

Tom Borsellino wrote 6 months ago: The consensus is that once the recession ends, the multifamily industry will post above average retu … more →

Tags: advertising, effectiveness of print, Purchase Intent

Are You Missing the Boat

Tom Borsellino wrote 6 months ago: “A rising tide lifts all boats. It’s not until the tide goes out that you realize who’s swimming nak … more →

Tags: Marketing

Advertising in a Recession part 2

Tom Borsellino wrote 6 months ago: Advertising during a recession is one of the best investments a company can make. In 1929, rival cer … more →

Tags: B-to-B Marketing, advertising, Marketing, Kellogg and Post

Advertising in a Recession

Tom Borsellino wrote 6 months ago: At the National MultiHousing Council Apartment Strategies Conference in January, David Fitch of Gabl … more →

Tags: marketing in recession, advertising, Marketing

The glass is half full8 comments

mzkagan wrote 8 months ago: I know it may surprise some of you to learn that The Genius is actually a relentless optimist. Criti … more →

Tags: advertising, Humor, marketing strategy, media, Research, marketing in a recession, recession, recession marketing

Reach vs. Frequency in Radio Advertising3 comments

White Rabbit Advertising wrote 8 months ago: Five years ago when I started doing marketing for car dealerships, frequency was all the rage. Deale … more →

Tags: Running a Business, being economical, The State of the Economy, advertising, recency, Reach vs. Freqency, Dealership advertising, Radio advertising

Marketing Through a Recession

dandunlop wrote 8 months ago: Today I had the pleasure of being the featured speaker at AdFed U – an event produced and spon … more →

Tags: media planning, speaking engagements, dan dunlop, college of charleston, Ad Fed U, Ad Federation of Charleston, marketing in a recession, ADFed U, Tate Center for Entrepreneurship

Importance of Advertising in a Recession4 comments

White Rabbit Advertising wrote 9 months ago: I went to a seminar last week put on by DJ Sprague at KJZZ at the Jazz practice facility called … more →

Tags: employee retention, The State of the Economy, advertising, Growing your business in a down market, Expanding in a contracting market

Double your business in this Economy...2 secrets how

JustUs Advertising wrote 9 months ago: You can double your business in this economy.  Did you know that now is the time to advertise more t … more →

Tags: Direct Mail, effective design, Marketing services, Special Offers, Direct Marketing Results, internal marketing, chiropractic marketing, Dental Marketing, Secrets To Success

Might Be Time For A Mohawk.

hookusa wrote 9 months ago: It comes as no surprise that so many businesses are cutting marketing budgets like mad. While statis … more →

Tags: Agency News, Hook USA, Hook, advertising, Charleston ad agencies, advertising budgets, marketing in a recession, marketing recession, marketing economny

Recession Trends Apparent in Advertising1 comment

White Rabbit Advertising wrote 9 months ago: Has anyone else noticed a shift in marketing during these Tough Economic Times (TET)? Everybody … more →

Tags: being economical, The State of the Economy, advertising, Ads following cultural norms

Advertising in a recession

EskimoAdvertising wrote 10 months ago: According to research, businesses that advertise in a recession usually come out of it ahead of thei … more →

Tags: 1, eskimo advertising, recession marketing, atlanta recession marketing, charleston recession marketing, atlanta recession advertising, charleston recession advertising, advertising atlanta, advertising charleston

biggest loser says it. why can’t we?

rickwriter wrote 10 months ago: build your core. it’s important for your body, but it’s also imperative if you’re a well-known brand … more →

Tags: Brands

New work

markgorman wrote 11 months ago: Me and the boys at 60 Watt have been developing a new advertising campaign for themselves that will … more →

Tags: Arts, Work, advertising, Family, Life, Business, 60 watt, 60w, Ads

New work

markgorman wrote 11 months ago: Me and the boys at 60 Watt have been developing a new advertising campaign for themselves that will … more →

Tags: Design, advertising, ad AGENCY, recession, 60w, house ad, marketing in a recession

Recession? What recession?8 comments

mzkagan wrote 1 year ago: Recently, my pal @MarketerBlog drew my attention to this post which suggested that brands that INCRE … more →

Tags: marketing strategy, advertising, Marketing, recession


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