Tags » Advertising & Media

Israel: Beyond Verbal and the science of emotions

Israel really is a hotspot of technology and application production. The interesting (and scary) company that popped up on the radar this week is Beyond Verbal. 380 more words


UK: Belfast benefits with 6,600 FTE and PT jobs due to 'Game of Thrones'

To be very clear here, I am not a fan of the ‘Game of Thrones’ series done by HBO.

Some years ago I did watch the first series (which was very well done) and subsequently read all five books. 232 more words


Brands are Opting for Maximum Visibility across Different Advertising Platforms

The world of Advertising is going through an interesting phase where the traditional mediums and the modern mediums of Brand Promotion are competing for the attention of the brands. 321 more words


Questionable Priorities

Yesterday it was announced that Group M is cutting deals with TV vendors to use C7 ratings instead of C3. For the uninitiated, this refers to Nielsen ratings guarantees for commercial ratings that includes live viewing and played back within seven days (C7) or three days (C3) from DVRs. 343 more words