The Advertising Media has timeless tales of campaigns that woo the audience beyond the actual viewing period. Among them, the OOH Medium is the torchbearer in this regard, with some of them creating classy environments of a magical aura. 227 more words
Tags » Advertising & Media
Just in case you missed it, in layman’s language:
A video ad can be played all the way (100% completion rate), but it will mean nothing if the receiver isn’t even looking at your ad (viewability).
Critics of online advertising often dismissed the effectiveness of online advertising with words such as ‘cluttered’, ‘ignored’, ‘visual overload’, ‘predictable’, and ‘irritating’. All of the words which led the public to believe that online advertising is just another whiteboard for Madmen to pitch to their clients while sipping Bourbon. 557 more words