Social Media is an outlet for advanced word-of-mouth that can reach thousands worldwide. With this power, brands have been trying to find the best way to reach customers in mass like they could with traditional media like television or newspaper, years ago. 279 more words
Tags » Advertising & Media
The death of traditional journalism is opening doors for content or native advertising.
Time Inc. has recently announced the restructuring of the company to omit a position for “editor-in-chief,” in favor for a trendier “chief content officer.” Business-side executive, Norman Pearlstine—a previous editor-in-chief at Time Inc., and most recently the chief content officer for Bloomberg LP—has been given the new position, replacing Martha Nelson—Time Inc.’s last editor-in-chief. 250 more words
Digital billboards are roadside displays that alternate advertising messages approximately every 8-10 seconds with approximately 6-8 advertisers utilizing the same location. The use of these contemporary billboards has recently emerged as a more dynamic approach to reaching mobile demographics (middle-aged, working consumers) in comparison to traditional static displays. 257 more words
Successful businesses know the importance of building and maintaining good working relationships, whether it is with partners, employees, business or trade organizations, the government, media representatives, vendors, consumers, or the community at large. 350 more words