Tags » Advertising & Media

US: The first L.A tremor reports written by an algorithm

From the pages of Slate. The First News Report on the L.A. Earthquake Was Written by a Robot. Excerpt then a comment:

Ken Schwencke, a journalist and programmer for the… 329 more words

USA

If Hypnosis Is Your Goal, OOH is Your Medium

The Advertising Media has timeless tales of campaigns that woo the audience beyond the actual viewing period. Among them, the OOH Medium is the torchbearer in this regard, with some of them creating classy environments of a magical aura. 227 more words

Digital Analytics 101: On the issue of viewability

Just in case you missed it, in layman’s language:

A video ad can be played all the way (100% completion rate), but it will mean nothing if the receiver isn’t even looking at your ad (viewability).

The Advertiser

Why did Facebook buy Whatsapp?

When I read this piece of news, I was quietly applauding Facebook. A very forward-thinking tech company!

Why the move towards instant messaging app? Here are my thoughts as a media analyst and as a moonlighting small-time investor. 785 more words

The Advertiser

Australia: Sensis to cut 800-jobs as it moves to digital platforms

Via the Australian Broadcasting Corporation. Sensis to shed 800 jobs in digital refocus. Excerpt:

Sensis has confirmed it is looking to cut about 800 jobs across the nation, with the possibility that some of the work will be sent offshore. 205 more words

Australia

Dedicated to those who said online advertising was useless

Critics of online advertising often dismissed the effectiveness of online advertising with words such as ‘cluttered’, ‘ignored’, ‘visual overload’, ‘predictable’, and ‘irritating’. All of the words which led the public to believe that online advertising is just another whiteboard for Madmen to pitch to their clients while sipping Bourbon. 557 more words

The Advertiser