Blogs about: Advertising Production
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What is Green Collection?
Green Collection is a blog for people who manage advertising agencies. Traditionally, one of the biggest challenges to managing an agency is in working behind the scenes, usually on things that the ot… more →
Affinity Express Blog
Are you leveraging your audio brand?
wrote 2 days ago: In our work with international advertisers, APR has encountered some very different strategies when … more →
Cheap Drugs & Why You're Paying too Much to Version Your Spots
wrote 1 month ago: Conventional wisdom tells us that bundling services with one vendor is a great way to create efficie … more →
The New Reality
wrote 2 months ago: Based on conversations we’ve had over the past year with some of the world’s biggest advertisers, we … more →
The Super Bowl of Advertising
wrote 3 months ago: There have already been a plethora of top ten (or five) lists regarding this year’s Super Bowl ads. … more →
Evaluating Digital Retainer Models
wrote 6 months ago: Digital Agency Contracts? How do they differ? What’s the best way to approach them? Is the staffing … more →
Adventures in Advertising with David & Eva
wrote 7 months ago: Introducing David and Eva, two marketing professionals trying to make their way and optimize their i … more →
The Meeting You Can’t Afford to Miss
wrote 8 months ago: You might think you had the important meeting when it comes to your next ad production. You know, th … more →
More than Bids can Say
wrote 9 months ago: While most of the APR Subject Matter Experts spend their evenings reviewing agency bids & client … more →
The Birth of Production Consulting
wrote 11 months ago: First, let me start by telling you that I’m a trained opera singer… did you know that? Well I am, an … more →
Advertising Photo Shoot
wrote 1 year ago: In advertising, other than copy, image is indispensable. To have a highly qualifies image for an ad, … more →
Proposal form
wrote 1 year ago: jason advertising-proposal-form … more →
Connecting the dots
wrote 2 years ago: Tonight I walked past a billboard that made little sense to me. I couldn’t get my head around … more →
Summing Up 2010
wrote 2 years ago: As we enter the last month of 2010, I have been thinking about what we have achieved this year and h … more →
Sample Designs: Online Ads
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wrote 2 years ago: What is this man looking up at? Click on the image to find out. Affinity Express produces 3,000 onli … more →
How to Outsource Ad and Marketing Production
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wrote 2 years ago: Last week, I explored why it makes sense for promotional products businesses to outsource production … more →
Marketing ROI: The Least Advised (but Most Obvious) Factor
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wrote 2 years ago: Here is a challenge. Search Google for articles giving advice on how to improve return on investment … more →
Learning from Each New Client and Process
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wrote 2 years ago: It helps to look back at the distance you have traveled and think of what you would have done differ … more →
Affinity Express Completes Ten Years
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wrote 2 years ago: That’s right. Affinity Express was incorporated in 2000, which makes this our tenth anniversar … more →
Celebrating Summer
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wrote 2 years ago: What’s your favorite thing to do when the temperature shoots up? Get in a cool pool? Get hot a … more →
