Blogs about: Advertising Research
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First impressions
When people consume a piece (?) of advertising for the first time, they don’t typically sit down and analyse it 5 minutes later. Thus, when you test a creative concept in focus groups or in-depth inte… more →
ZEBRA BITES
New York Times article about testing online advertising
wrote 6 months ago: Click here to read “Put Ad on Web. Count Clicks. Revise.” … more →
"Return" on Investment from Social Media
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wrote 7 months ago: Seeing direct return on your time and efforts in applying yourself or your company to the various so … more →
"Return" on Investment from Social Media
— 1 comment
wrote 7 months ago: Seeing direct return on your time and efforts in applying yourself or your company to the various so … more →
First impressions
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wrote 10 months ago: When people consume a piece (?) of advertising for the first time, they don’t typically sit down and … more →
Baby, bathwater...all out the window
wrote 10 months ago: Following on from my last post… To state the obvious, we don’t go into concept testing wit … more →
Bad (advertising) research
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wrote 10 months ago: The relationship between research and (advertising) concept testing is an interesting one. On th … more →
3 things
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wrote 10 months ago: 3 kinds of advertising research: researching the strategy vs the creative idea vs the execution. 3 … more →
Information Research in Advertising
wrote 1 year ago: Research in advertising is done in order to produce better advertisements that are more efficient in … more →
Focus on Focus Groups
wrote 1 year ago: In a marketplace that’s growing increasingly competitive, doing all you can to ensure the success of … more →
The danger of the default
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wrote 1 year ago: Some thoughts on choosing an advertising research method: Moving from focus groups to ethnography … more →
Survey verifies importance of newspaper advertising
wrote 1 year ago: When consumers need to make an informed choice for shopping, they rely on newspapers nearly 3 times … more →
Is advertising effective?
wrote 2 years ago: The answer is… at least sometimes! I am in France for business this week. I attended last nigh … more →
BMW Crossroads (Or, how to speak to the heart of your core audience. And leave the others unimpressed.)
wrote 2 years ago: I thought I’ld share one of my favorite commercials, for two reasons. Firstly, it’s beau … more →
Mass Effect inspires advertising research
wrote 2 years ago: With BioWare’s roleplaying masterpiece “Mass Effect” coming to the Xbox 360 someti … more →
