Blogs about: Advertising Revenues
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Newspapers chasing small local advertisers is uneconomical. Less sales hype, more hyperlocal news needed
According to the Wall Street Journal, to make-up for falling ad revenues, newspapers have nearly tripled the number of local salespeople, only to watch their share of local online ads drop by a quarte… more →
The Future of News
PricewaterhouseCoopers: Newspapers to Lose 32 Percent of Ad Revenue by 2013
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newscycle wrote 1 month ago: Over the next five years, newspapers will lose $13 billion on the weight of dropping about 32 percen … more →
Hmm, broadcasting restructuring, well thats the corporate management term
realitypod wrote 4 months ago: The Stage has posted some sad news today, I haven’t checked the other news channels but I … more →
Another broadcaster restructuring
realitypod wrote 4 months ago: It’s a new trend we have been seeing now for the last quarter, I did blog about broadcasters l … more →
A brave new world!
realitypod wrote 5 months ago: It was in 1948 when suddenly and without warning millions of people stopped going to the movies, the … more →
Resolution 2009: Accomplish Goals, Get Things Done
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The Vogts wrote 6 months ago: The ball dropped as the clock struck midnight. A new year has begun, and so it is time to look to th … more →
Are social networks doing enough to protect children & consumers?
simonlazenby wrote 7 months ago: If you look at the parental control features offered by social groups globally, most could be catego … more →
A positive take on digital revenue in a credit-crunch era
John Welsh wrote 10 months ago: All Things Digital’s Kara Swisher makes clear in two postings, Dear Web2.0: It’s Still t … more →
Newspapers chasing small local advertisers is uneconomical. Less sales hype, more hyperlocal news needed
Steve Boriss wrote 11 months ago: According to the Wall Street Journal, to make-up for falling ad revenues, newspapers have nearly tri … more →
Worldwide spend on Internet advertising in 2008
inpageads wrote 11 months ago: Worldwide spending on Internet advertising will total $65.2 billion in 2008, which represents nearly … more →
Growing realization that news outlets are more in ad business than news business likely to shake-up journalism
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Steve Boriss wrote 1 year ago: Journalism and advertising have had an uncomfortable relationship for the past century. Journalism … more →
Hyperlocal news shifting focus from journalists’ to readers’ interests, but ultimately advertisers’ interests will come first.
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Steve Boriss wrote 1 year ago: It occurs to me that while much of the discussion in these days of newspaper cutbacks continues to b … more →
Tremendous Growth At Shvoong
Sheer wrote 1 year ago: Over the past year, Shvoong has made some enormous advances toward becoming one of the internet … more →
Ad agencies now tossing dollars that can fund news into the future. But, Old Media not moving to make the catch.
Steve Boriss wrote 1 year ago: The good news: USA Today says advertisers in the next 4 years will increase spending on new media by … more →
Facebook Allows Members to Cash in on Ads
streetknowledge wrote 1 year ago: Facebook members can now make money on their site! A company called Weblo recently introduced soft … more →
Behind the paid wall
clarification wrote 1 year ago: I see 2 interesting and contradicting news in September. First I find out from John’s blog tha … more →
Internet spawning new ways to determine exactly what an ad is worth. Could determine which media will be preferred by advertisers.
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Steve Boriss wrote 2 years ago: For decades, newspaper and TV advertisers have been tangled-up in buzzwords for the measurements tha … more →
Online news sites and bloggers will eventually need to specialize by advertisers' sales prospects to monetize
Steve Boriss wrote 2 years ago: As emerging online news sites and bloggers mature, the psychic satisfaction of getting a large numbe … more →
Might newspapers be closer to extinction than anyone now thinks?
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Steve Boriss wrote 2 years ago: Publishing 2.0’s Scott Karp suspects that the NY Times has been trying to bury some very bad t … more →
The free, fully advertiser-supported model for web-based news begins to take shape with recent acquisitions
Steve Boriss wrote 2 years ago: Based on the vision of the future of news presented elsewhere on this site, a role I call “New … more →
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