Blogs about: Advertising Roi
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Call Tracking: Insights into your customer interface
In a rosy economy, certain things are easily overlooked. This is especially true when it comes to advertising and marketing. That print campaign that flopped? Oh well, chalk it up to branding! The br… more →
Marketing - Measure it. Improve it.
Retail TV Advertising: “It’s not creative if it doesn’t work.”
tvisnotdead wrote 3 months ago: As an ad agency owner, it never ceases to amaze me on what makes this business tick. In light of the … more →
Call Tracking: Insights into your customer interface
Ben wrote 4 months ago: In a rosy economy, certain things are easily overlooked. This is especially true when it comes to a … more →
Advertising Revolution or Evolution? You Decide
singularlogic wrote 7 months ago: by Todd Frostad As the first employee of Digital River back in 1991 , I can say I’ve experienced a t … more →
Stop the Monologue. Start the Conversation. (Read the Nielsen report.)
ThreePoint wrote 8 months ago: Email is a monologue. SocNet is a conversation. And so goes the ad world, says Nielsen in their newe … more →
Don't Throw The Marketing Baby Out With The Bathwater...
bradwest wrote 10 months ago: Most of us are in full blown DefCon 4 mode right now in regards to employment or our roles within an … more →
Pay Per Click Advertising - Sustainable for Small Business?
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Ben wrote 11 months ago: Great advertising strategies – those that produce measurable and profitable results – ar … more →
When Direct Marketing and Advertising Meet...
johnsondirect wrote 1 year ago: Inside Direct Mail ran a piece I did on the power of combining traditional advertising with direct r … more →
Marketing Measurement - Why Not?
Ben wrote 1 year ago: If you own or operate a business and want to increase its growth and profitability, accurately measu … more →
Measuring Engagement ROI
jenslapinski wrote 1 year ago: Today I saw in a news story that Microsoft is testing a new tool that is called ‘Engagement ROI’. Th … more →
