Blogs about: Advertising Technology

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Full-colour, flexible e-Paper is finally here1 comment

feesch wrote 2 months ago: At a Tokyo trade show, the tyre company Bridgestone (no less!) has dazzled the crowds with its o.3mm … more →

Tags: advertising 3.0, Cross Channel, Future Projections, Print / eInk, Technology Infrastructure, Bridgestone, E-Ink, e-paper, ePaper

PhoCusWright Analysts Identify the Top 10 Travel Technology Trends for 2009

Troy wrote 2 months ago: With 2009 in full swing, PhoCusWright takes a fresh look at the technologies and innovations that ha … more →

Tags: Trends, Analytics, Mobile Marketing, PhoCusWright, Google, Travel Trends, Search, Mobile, Technology Trends

Spend quality time with your target audience

feesch wrote 2 months ago: Discussions around Digital Advertising from iMedia’s Branding Summit in San Diego, September. … more →

Tags: advertising 3.0, Brand building, Cross Channel, iMedia

The display ad opportunities you're overlooking2 comments

feesch wrote 2 months ago: Discussions around Digital Advertising from iMedia’s Branding Summit in Florida, February 200 … more →

Tags: measurement, imeida, Online Measurement, Online Video

Stop RFID before it’s too late4 comments

feesch wrote 3 months ago: R/GA Creative Director Runs Twitter, RFID Experiment says the article on MediaPost. “Interactive di … more →

Tags: Privacy Control, Technology Infrastructure, RFID (Radio Frequency Identification), Future Projections, measurement, RFID (Radio Frequency Identification), Tesco, oystercard, spychips

The Advertising Equation Needs to Change

singularlogic wrote 3 months ago: by Paul Douglas The discussion about the free media content model is accelerating as technology, eco … more →

Tags: advertising, ads by choice, advertising effectiveness, Interactive Advertising

Digital Advertising: A guide for SMEs to play like the big boys2 comments

feesch wrote 3 months ago: Small Medium Enterprises (SME) don’t need to shudder at the thought of everything becoming digital. … more →

Tags: Brand building, Creativity, Cross Channel, Direct Response, measurement, Mobile, digital advertising, Mobile Advertising, small medium enterprise

Why Internet advertising will not fail6 comments

feesch wrote 3 months ago: So seems as the near 600 comments in response to Eric Clemons, Why Advertising Is Failing On The Int … more →

Tags: TV / Web TV / IPTV, Technology Infrastructure, RFID (Radio Frequency Identification), Future Projections, web 3.0, Mobile, advertising 3.0, Brand building, Cross Channel

Addressing privacy fears

feesch wrote 4 months ago: So the industry has got together to discuss online privacy to pave the way for behaviourally targete … more →

Tags: measurement, Privacy Control, Technology Infrastructure, behavioural targeting, Online, phorm, Privacy

Barack “Brand” Obama: The new Digital President

feesch wrote 5 months ago: …and the day Pepsi reset Digital Media Barack Obama is more than a new president: to some he i … more →

Tags: Brand building, INTERNATIONAL, Barack Obama, Digital Media, Eyeblaster, facebook, Online Advertising, Pepsi, US Politics

'Banners or no banners' – that is the question

feesch wrote 6 months ago: Just read an article that is going to cause me to rattle my sabre a lot this year! “Not-So-Banner Ye … more →

Tags: measurement, digital advertising, Online Measurement, Online Advertising, Adweek, Banner Ads

Bridging the Great Media Divide3 comments

feesch wrote 6 months ago: I started 2009 standing at the base of the Petronas Towers in Kuala Lumpur, Malaysia – the now secon … more →

Tags: TV / Web TV / IPTV, Future Projections, Mobile, advertising 3.0, Brand building, Cross Channel, outdoor / out of home, digital advertising, Eyeblaster

Time to change approach towards online ROI

feesch wrote 7 months ago: With credit crisis driving demands for ROI, should we not be putting a call to action within banners … more →

Tags: Creativity, measurement, ROI, Online Advertising, Orange, Netherlands, e-commerce

The best in Digital Advertising 2008

feesch wrote 8 months ago: The world is in eager anticipation of change-afoot following the recent US Presidential election, bu … more →

Tags: Creativity, Brand building, Cross Channel, digital advertising, Eyeblaster, RICH MEDIA, cross-channel communication, Awards

Why it really is the ‘Season to be Jolly’

feesch wrote 8 months ago: With the holiday season looming upon us and in the midst of all this talk of credit-crunch and cutti … more →

Tags: measurement, Brand building, Search, Eyeblaster Analytics Bulletin, Advertising Measurement, Christmas, Marketing Research, dwell

The future of print is digital - and its here now2 comments

feesch wrote 8 months ago: So I finally manage to get my hands on the latest October issue of the American version of Esquire … more →

Tags: advertising 3.0, Creativity, Future Projections, Print / eInk, digital advertising, E-Ink, Electronic Ink, Esquire, Print

The next 5,000 days of the Internet1 comment

feesch wrote 9 months ago: We were reviewing Kevin Kelly’s “Predicting the next 5,000 days of the web” today … more →

Tags: Technology Infrastructure, Future Projections, web 3.0, Hitler, Privacy Control, kevin kelly, wired, TeD

Yesterday a billboard, today I'm a banner ad

feesch wrote 9 months ago: Not content with just appearing on a billboard in Time Square, I am now in a banner ad across the I … more →

Tags: Creativity, Cross Channel, Microsoft, RICH MEDIA, Microsoft Advertising

An overview of Eyeblaster

feesch wrote 9 months ago: From rich media to cross-channel consumer experiences, what is Eyeblaster up to now and next? In thi … more →

Tags: Brand building, Cross Channel, Future Projections, measurement, Mobile, outdoor / out of home, TV / Web TV / IPTV, digital advertising, Eyeblaster


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