Blogs about: Advertising Technology
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Difference Between eCPM and RPM in Adsense?
From Web Development Journal: “Recently, we’ve heard some questions about the difference between eCPM (effective cost per thousand impressions) and RPM (revenue per thousand impressions), as the older… more →
Zorilla City
Difference Between eCPM and RPM in Adsense?
wrote 3 weeks ago: From Web Development Journal: “Recently, we’ve heard some questions about the difference between eCP … more →
How Search Could Fall (TechCrunch)
wrote 3 weeks ago: From TechCrunch: The juggernaut that is search advertising grew so popular and lucrative because it … more →
Alternatives to cookie tracking
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wrote 3 weeks ago: Cookies are a fundamental mechanism used in advertising industry for ad personalisation and behaviou … more →
Viewable impression tracking and pitfalls.
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wrote 4 weeks ago: Recently, online advertising seems inevitably moving towards ‘viewable’ impression model … more →
Yahoo's Ad Tech 'Dream Team' & Possible AOL Defection
wrote 1 month ago: On paper, the combination of Henrique de Castro, Yahoo’s chief operating officer, Brian Silver … more →
Twitter Said to Seek Deals With Viacom, NBC to Feature TV
wrote 1 month ago: Twitter is close to reaching partnerships with TV networks that would bring more high-quality video … more →
Social media and the use of technology
wrote 1 month ago: There are nearly 60 providers of English speaking paid marketing solutions for social media: these t … more →
Ad serving insights: Ad invocation codes and placement tags.
wrote 3 months ago: Ad invocation codes (called also placement tags or ad codes) are a bit different from web trackers c … more →
Marionette Marketing
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wrote 3 months ago: It seems inevitable that advertising and marketing will continually evolve and become more and more … more →
Google To Publishers: Programmatic And Direct Sales Can Cohabitate
wrote 3 months ago: Google executives have been banging the drum on “premium programmatic” for months now, calling out t … more →
IPO candidate Marin Software admits it won't be profitable in the 'foreseeable future'
wrote 3 months ago: Search advertising technology company Marin Software has filed a registration statement for an IPO w … more →
DataXu Raises $27M
wrote 3 months ago: DataXu has raised a $27 million round, a hefty chunk though somewhat less than other recent investme … more →
AOL Ad Network Growth First Revenue Gain in 8 Years
wrote 3 months ago: AOL grew revenue for the first time in eight years in the fourth quarter on strong third-party netwo … more →
Investors make a $27M bet in ad-tech startup DataXu
wrote 3 months ago: DataXu pulled in $27 million in funding today, proving that investors continue to see potential in t … more →
A Brief History of Online Advertising
wrote 3 months ago: From Advertise.com We’ve come a long way From the original AT&T and Zima banner ads featur … more →
BrightRoll Takes on Google in $7.6 Billion Video Market
wrote 3 months ago: From Bloomberg Google Inc. (GOOG), the world’s biggest seller of Web-search advertising, is getting … more →
Analytics and ad tech companies in The Europas
wrote 4 months ago: Last week a shortlist of startups participating in The Europas (Europe’s most prestigious tech start … more →
PPC Advertising for the New Year
wrote 4 months ago: From Click Z Many advertisers will continue into the new year with the same approach to PPC they use … more →
Company Spotlight: Oversee.net
wrote 4 months ago: From Crunchbase: Oversee.net operates a global online performance marketing traffic network that gen … more →
