Blogs about: Advertising Theory
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The theory of Sway in advertising
Lots of interesting stuff from the book Sway, the irresistible pull of irrational behaviour. The initiator is the person who’s always agitating for change, whether it’s trying a new place … more →
digicynic
who told people the recession was almost over?
Cyndi wrote 3 weeks ago: Seriously. I want the person who told people – out loud – that the recession would be o … more →
Volkswagen’s “fun theory”
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corymorrison wrote 1 month ago: While they may still have validity, many communications theories are old. Therefore, it’s natural th … more →
Advertising in the 3.0 Era: Theories, Outlets, & Audience Trust
corymorrison wrote 3 months ago: The title of this post is the topic I will be researching in the coming months, and the post below o … more →
The theory of Sway in advertising
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Digicynic wrote 7 months ago: Lots of interesting stuff from the book Sway, the irresistible pull of irrational behaviour. The ini … more →
Coming to a brief near you
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Digicynic wrote 1 year ago: I know, I know, it’s been a while. I have been busy settling in, helping the London office wi … more →
How to have a successful career in advertising
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Digicynic wrote 1 year ago: That’s a very arrogant post title isn’t it? Actually it’s more, what I have learne … more →
The art of engagement
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Digicynic wrote 1 year ago: Not much time at the moment for blogging. And I’ve got to rush to witness France and Italy eli … more →
The Press and Society
tombrainridge wrote 1 year ago: The newspaper, the radio, and other mass media of communication play upon public opinion by dissemin … more →
The Character of Advertising
tombrainridge wrote 1 year ago: Modern advertising is almost infinite in its variety. The notices of Births, Marriages and Deaths on … more →
The Dawn of TV Advertising
tombrainridge wrote 1 year ago: Since the dawn of television, invented in 1922 by John Logie Baird, a dreamof many scientists for de … more →
being a creative in the 21st century
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Digicynic wrote 1 year ago: John Hegarty has a great quote about advertising. He keeps on saying: A good ad is 80% idea, 80% exe … more →
Entrepreneurs, the new creative directors?
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Digicynic wrote 1 year ago: To follow the logic flow of most people, talking about utility, advertising as a service, making mon … more →
The curse of digital knowledge
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Digicynic wrote 1 year ago: As I said before, I love the Internet. I’ve been working 8 years in digital. I’m curious … more →
a response to the next creative revolution
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Digicynic wrote 1 year ago: I re-read the creativity-online article, the next creative revolution from Nick Law, chief RGA … more →
Fast strategy
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Digicynic wrote 1 year ago: In the UK, the IPA strategy Group is organising an event called ‘Fast strategy’. “ … more →
Black swan detector
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Digicynic wrote 1 year ago: My colleague Fran sent us this press release: “Measurement Tool Divines ‘Viral’ Ad … more →
a model for modern communication
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Digicynic wrote 1 year ago: This is a model I’ve been playing with for quite a long time. This isn’t meant to be rev … more →
What's everyone thinking about?
Digicynic wrote 1 year ago: A good presentation from from Paul Isakson, via Damiano’s site Nitmesh. It would have been ni … more →
The best creative team ever
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Digicynic wrote 1 year ago: Collaboration is the mot du jour in adland. So why is it that one of the best example of creative co … more →
