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The "other" - and really important - part of your ads

Advertising creative has a lot of moving parts.  There’s the brand’s voice and its implicit promise.  There’s the creative idea that’s holding the ad together.  There are the visuals.  1,035 more words

General Marketing Thingys

Seeing is (way more than) believing.

In the wake of the recent developments with the Ray Rice video-gone-viral situation, it’s become very clear that, as a nation of content consumers, seeing is way more potent and far more powerful than believing. 547 more words

Advertising Thingys