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NO MAY MEAN YES: Target Messages to What People Really Believe, Not What They Claim to Believe!

“If I had asked people what they wanted, they would have said faster horses.”  Henry Ford

When the automobile industry’s famously quotable pioneer uttered these telling words, he hoped to convey the limited value of relying on customers’ stated desires for creative breakthroughs and technological innovation.

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Communication Skills

Dear Apple,

Yesterday was Earth Day. Apple had a full page ad:

Marketing

Visual Representations and "Positive" Outcomes

Heath & Heath have constructed an interesting article on the vitality of ‘good content’ and the successes that come with content that achieves a certain purpose. 347 more words

A Semester in Review

Well, it’s that time of year again. The brutally bipolar spring season of the Midwest is drawing to a close, and summer is looming on the horizon. 759 more words

46 / No Directive / iPhone Speaker

      A couple of years ago, while in my time working for the living hell that is Retail, I came upon this product, pictured below:

      I thought, “Wow this thing is stupid, and people will buy the hell out of it”.   157 more words

45 / No Directive / Lava Lamp

      Being the literal person that I am, I looked at the physical appearance of a HD pint, for the inspiration of this post.  It occurred to me, that two pints put together, slightly resembles a lava lamp.   50 more words