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Mobile Advertising is Simplifying Hyperlocal Marketing

Mobile Advertising has brought in a better way of Localized Targeting or Hyperlocal Marketing. The use of cookies by the desktops to first determine a user and then analyze his online behavior is a time consuming process. 227 more words

Advertising

South Korean lock maker goes (very) hands-on to prove the strength of his product 【Video】

Back in my university days, my creative writing tutors were always keep to hammer home the message of “show, don’t tell”. Rather than explaining everything for the reader and holding their hand the entire way, they taught us, it’s better to simply present your fictional world, characters and dialogue and let the reader experience them firsthand. 235 more words

Funny

Promoting (Dis)Empowerment: The Use of ‘Real Women’ in Advertising [An Essay]

© 2014  No portion of this essay, whole or otherwise, may be reproduced in any way or in any place.

Traditionally, women in advertising have been portrayed as passive entities to be viewed and used by men, and as fragmented objects interchangeable with products (Patterson, O’Malley, & Story, 2009). 2,422 more words

Discourse

ADVERTISING IS NOT A TEAM SPORT.

It’s the morning of a pitch and tensions are at an all-time high. Creative are making final changes, managing partners are choosing shirts to wear and production are running around organising cab charges and trying to find branded USB keys. 169 more words

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