Tags » Advertising

Netflix Bolsters Offerings in Documentary Genre

While the company has received much attention for its scripted programs, including “House of Cards” and “Orange Is the New Black,” it has also picked up a series of documentaries. 9 more words

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Take Me Out To The Ball Game

With summer comes baseball, softball, t-ball and all sorts of other summery time sports that take place in large fields. Most of those teams and fields have a sponsor or two. 473 more words

Outside Money Drives a Deluge of Political Ads

Spending from outside groups has increased rapidly since the Supreme Court’s Citizens United decision in 2010, and it has created a nonstop campaign season with a harshly negative tone that risks causing voters to tune out before Election Day. 8 more words

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Can Reddit Grow Up?

Efforts by the freewheeling online community to monetize without driving away its 114 million monthly users will require appealing to advertisers without sacrificing values like personal data privacy. 8 more words

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Advertising: Aiming to Reduce a Stigma, Depend’s New Pitch Is ‘Drop Your Pants’

A new campaign for Depend incontinence products aimed at people under 50 hopes to show that bladder incontinence is common — and not only among older people. 9 more words

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running together

You know you’re busy when… you start sleeping less and waking up becomes difficult, you yawn all throughout the day, you leave work an hour and a half after the office closes (every day), eat dinner and watch a TV show or two before you’re about to fall asleep on the couch. 833 more words