Tags » Advertising

Somersby Cider wobbling on the shoulders of a giant?

The Somersby Cider advert is funny, and quietly remarkable. For it relies on a knowledge of  Apple stores, and the Apple brand.

It is no coincidence that Apple’s fanboys and fangirls are stuck to the flypaper of creative departments everywhere. 179 more words

I Do

Some people believe that after they’ve met The One, they could never develop feelings for another. I think that if we are blindfolded we may be unable to distinguish touch from touch. 749 more words

Between Us

Choosing The Briefs

After some time reading through the briefs I decided on two that I will take a closer look at and discuss with my tutor. The first briefs is by Unilever, this brief is about changing city wide behavior through the power of brand advertising. 164 more words

Advertising

After Facebook Flap, General Mills Backs Down From Forced Arbitration Policy

It’s OK to like Cheerios on Facebook, or to download a coupon for Haagen-Dazs — you can still sue the company that makes them.

That’s the message from food giant General Mills, which has backtracked on a policy that seemed to require customers to agree to arbitration if they interacted with the company and its brands in any way, including online. 171 more words

General

The tyranny of choice ... in search engine advertising

Authors Jack Trout (who introduced the concept of Positioning) and Steve Rifkin introduced the concept of “tyranny of choice” to describe the overwhelming number of products and services available to consumers.   198 more words

Advertising

Brewing a side project...

To me, just some ad kid from the north, this blog is a way to try and get into the industry. It sounds far fetched in some ways but I figured that anyway to gain exposure is anyway to open a door. 128 more words

Advertising