My First “Google Slaps”

The first time I read about the so-called “Google slap” was after I had been slapped twice.

When I got slapped the second time (without really understanding what was happening), I paused my campaign and walked away. That was several months ago and I am only now ready to log into my  Google Adwords account again.

It was a rebellious reaction. Me saying to Google: “If you don’t want to display my ads and I don’t get clicks, then stuff you and keep your stupid Adwords”. (A typical cut-your-nose-to-spite-your-face reaction. Unwise, but human).

Since that time I have learned a little more about Google Adwords. I am now also less emotional about it, more rational and more understanding of the somewhat tricky affair of formulating the right keywords and how to bid on those keywords.

I’ll get back to keywords later.  What is important now is that I am feeling  less hate for Google. Perhaps it might just be possible for the two of us to get back into bed together again.

So, what exactly is the “Google Slap”?

My understanding, based purely on personal experience:

The Google slap is when on the one day you sit grinning in front of your computer, staring gloatingly at how your ads received an average display rank of between one and six (never lower than six!) and you have received the maximum number of clicks allowed by your daily budget; only to return the next day to find your campaign in a complete sate of paralysis! Your ads are hardly displayed, let alone first page rankings! Clicks, what clicks? Your daily budget has hardly been touched and the day’s end is nigh! In a panic-stricken state you rush to your keyword settings to come face-to-face with a cold, mercenary Mr. Google Adwords bluntly informing you that your keyword bids are pathetic, so pathetic that your ads deserve no right of display whatsoever!

That is the Google Slap!

On Discovering Tools and Resources to Master Google Adwords

I tried to forget about Google Adwords and carried on with my other marketing strategies like working on good quality contents to publish, traffic exchanges, email campaigns, networking sites and last but not least, building my own list of prospects. (Watch out for my next post on list building).

However, through all of this, Google Adwords kept nagging me at the back of my mind. I couldn’t shake it off, realizing all too well that maximizing results without Google Adwords is very difficult if not impossible. But I needed something more than the Adwords tutorials I had been studying and got me going, relatively successfully, with my Adwords campaigns. I needed a tool or a blueprint to identify the right keywords to attract the most targeted visitors for the specific sites and products I am promoting. Moreover, I needed cost-efficient bidding strategy and at the same time minimizing the risk of getting Google slapped.

Great was my delight when I discovered not one, but two brilliant software packages offering exactly what I had been missing to “outsmart” Google Adwords and push my Adwords campaigns right up into the company of the top performing Google Adwords advertisers. So, now not only can I get into bed with Google Adwords again, I will be sleeping with the big dogs!

Here they are, yours for the taking to join me at the top Google rankings and in sleeping with the big dogs:

Affiliate Elite (2007), created by Brad Callen (He’s a genius. I’m convinced of that)

And

PPC Web Spy (2009!), another ingenious Brad Callen creation.

By the way, PPC Web Spy is still on promotion and 100% without any expense to you.

You can get hold of the full Affiliate Elite Software package for something like $5 and test-drive it for a month with a full $5 back guarantee.  (You will never let it go, though)

I’m closing with quote reflecting my feelings on the above:

Any form of advanced technology is indistinguishable from magic

(I don’t remember who said this, but I think he is still alive)