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L’Oréal pursues its growth strategy in Sub-Saharan Africa

Leveraging 25 years of research and innovation on African hair, L’Oréal is pursuing its strategy of reaching new consumers in Sub-Saharan Africa.

To build on this knowledge, the Group opened “The L’Oréal Institute for Ethnic Hair and Skin Research” in the United States in 2003, the first centre entirely dedicated to studying ethnic skin and hair. 288 more words

Africa

L’Oréal pursues its growth strategy in Sub-Saharan Africa

Leveraging 25 years of research and innovation on African hair, L’Oréal is pursuing its strategy of reaching new consumers in Sub-Saharan Africa.

Initial studies carried out by the Group in the late 1980s identified the physical and biological characteristics of African hair that explain its great fragility. 323 more words

African Market