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New York clothing label ALIFE take it to the streets of London for their new video lookbook which consists of graffiti & tattoo artists, BMX riders and a quick glimpse of some of the pieces that will make up the forthcoming collection.
Alife, the powerful streetwear brand from New York just released a new video which shows the SS14 collection. They’ve chosen London to embody a urban ambiance which is quite different from the Big Apple and it’s pretty well-done.
Collection available soon.
Alife have released this awesome promotional video to celebrate the release of their Spring collection dropping this weekend.
New York brand Alife are known for their focus around art and creativity, their aim is to reflect the street culture of the Big Apple and this can be seen in their design. 58 more words