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ALIFE® is not just a retailer but a lifestyle

Honestly, we cannot get enough ALIFE® right now so this post is a must. ALIFE® is a curator of all things that define downtown NYC. Its not just a product, its a way of life – it’s art and it’s culture.  248 more words

Great visual brand storytelling.

Street brand Alife presents it’s spring 2014 collection in this great visual shot in London.

“Alife is a lifestyle concept based on and within Downtown, New York City. 28 more words


ALIFE Spring Collection 2014 - “IT’S A LONDON THING” Video

New York clothing label ALIFE take it to the streets of London for their new video lookbook which consists of graffiti & tattoo artists, BMX riders and a quick glimpse of some of the pieces that will make up the forthcoming collection.


Alife, the powerful streetwear brand from New York just released a new video which shows the SS14 collection. They’ve chosen London to embody a urban ambiance which is quite different from the Big Apple  and it’s pretty well-done.

Collection available soon.


Alife Spring 2014 - It's a London Thing Teaser

Alife have released this awesome promotional video to celebrate the release of their Spring collection dropping this weekend.

New York brand Alife are known for their focus around art and creativity, their aim is to reflect the street culture of the Big Apple and this can be seen in their design. 58 more words

Brand Updates

ALIFE x IRAK Spring 2014 Capsule Collection – Part II

“After presenting you the first two designs of the ALIFE x IRAK capsule collection, we follow up with a closer look at the second batch. The Dash Snow tribute collection comprises two designs by the infamous New York City graffiti crew, including a pixelated throw-up set against a multitude of IRAK logos, and a floral design with “fuck you” subtly interspersed. 15 more words