I’ve only ever known one agency CMO. So this is going to be biased. But he was rubbish.
It wasn’t his fault: he’d been turfed from his proper job and this was kind of an anti-redundancy sop to him. 826 more words
There has been a lot in the press recently about marketing to the ‘always-on’ consumer. And I know the frustration of being somewhere and not getting signal or being able to get online, so I can understand the desire for that. 490 more words