Blogs about: Ambassador Strategies
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Healthcare Advocacy Case study
I loved this case study in Emanuel Rosens new book, Anatomy of Buzz Revisited. He quotes a case in Canada where there was an attempt to reduce the level of unnecessary Cesarean sections taking place. … more →
Word of Moss
Healthcare Advocacy Case study
wordofmoss wrote 1 week ago: I loved this case study in Emanuel Rosens new book, Anatomy of Buzz Revisited. He quotes a case in C … more →
Product of the year
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wordofmoss wrote 1 month ago: Interesting research has just been conducted by one of our clients Product of the Year, showing that … more →
Paid for Word of Mouth
wordofmoss wrote 1 month ago: Typical, I spend my life telling clients that you can’t pay customers to spread commercial me … more →
Barcode Wikipedia
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wordofmoss wrote 3 months ago: Last summer I wrote a post about a Visitor book I had read whilst on holiday in Spain. I went on to … more →
Six degrees of separation?
wordofmoss wrote 4 months ago: The Harvard Business Review reports this month on research by Nicholas A. Christakis that concludes … more →
Google recommends Fred's place
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wordofmoss wrote 4 months ago: This week Google announced a new service that supplements it’s Google maps program called Lati … more →
Innocent Smoothies brand decline?
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wordofmoss wrote 5 months ago: So, as the recession bites, the Innocent Smoothie brand has had a year on year sales decline and som … more →
Rising power of brand influencers
wordofmoss wrote 7 months ago: So..Stephen Fry is now a technology Guru with the power to bring Apple or Blackberry to their knees! … more →
What's the story at Waterstone's?
wordofmoss wrote 11 months ago: Advocacy has always been critical to selling books ….getting a few reviews to print on the bac … more →
Brand Ambassador Programmes
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wordofmoss wrote 1 year ago: BP has just signed up Quentin Wilson (the motoring journalist) as Brand Ambassador for it’s Ca … more →
If Claire's into Advocacy then....
wordofmoss wrote 1 year ago: I’ve just spent the afternoon being dragged around town searching for the latest Hannah Monta … more →
Conversation Catalysts
wordofmoss wrote 1 year ago: You’ve had a hard week, it’s Saturday evening and you’re sitting at your dining table with parents … more →
Business Superbrands
wordofmoss wrote 1 year ago: I sat on a panel last week representing my company prior to the Business Superbrands Awards, discus … more →
What is Brand Advocacy?
wordofmoss wrote 1 year ago: I still get asked regularly – what is Brand Advocacy? I read a case study this weekend in Co … more →
Is every influencer a good influencer?
wordofmoss wrote 1 year ago: I read in the Daily Mail today that Tony Blair has just taken ownership of a Jaguar XF Sports Saloo … more →
Co-create this weekend!
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wordofmoss wrote 1 year ago: Two examples of brands using co-creation to fire up conversations with customers. Firstly P&G in … more →
Is Hybrid the answer?
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wordofmoss wrote 1 year ago: I read in the paper tonight that Toyota are now number 2 in the US, breaking GM’s 75 year gr … more →
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