By Paul Dumouchelle, VP SIGs (2011-2012) Looking for the killer app to make your marketing a mobile powerhouse? Seeking the ultra-engaging interactive app to create stark raving fans? Researching how… more →
Pauldumo's Blogwrote 22 hours ago: Marketers are Operationally Proficient but Strategically Stalled Preliminary findings from the 2013 … more →
wrote 6 days ago: As the quantity of valuable marketing data grows, so does the amount of untapped insight that can be … more →
wrote 2 weeks ago: Because of Lessing-Flynn, I was able to make a name for myself in this town. Because of Lessing-Flyn … more →
wrote 2 weeks ago: when you’re having fun. I’m happy to report that this is indeed the case around here. I … more →
wrote 2 weeks ago: Please Join the American Marketing Association for a Live Members Only Webcast titled: How Cool Bran … more →
wrote 3 weeks ago: The annual American Marketing Association Leadership Summit took place this year from April 26th – 2 … more →
wrote 3 weeks ago: An entrepreneur shares the lessons she’s learned since launching her marketing consultancy. Ov … more →
wrote 4 weeks ago: We’re nearing the finish line for the academic year both at Curry College, where I ride herd over th … more →
wrote 1 month ago: There are SOOO many benefits to being a member of the American Marketing Association. Why aren … more →
wrote 1 month ago: LAST MEETING FOR THE SPRING SEMESTER 2013!! - Tuesday, April 23, 2013 Meeting. Topics TO DISCUSS AND … more →
wrote 1 month ago: Thursday marked the conference kick-off. There were activities galore, and it was important for the … more →
wrote 1 month ago: Aaron Ahuvia, Ph.D. What brands or products do you absolutely love that you cannot live without? Mos … more →
wrote 2 months ago: Greetings from New Orleans! This weekend, the American Marketing Association (AMA) and the great cit … more →
wrote 2 months ago: So remember a few weeks ago when I told you all about how great AMA is because of all the opportunit … more →
wrote 2 months ago: Yesterday I read a scholarly article entitled, “What Makes Online Content Viral?” The au … more →
wrote 2 months ago: The American Marketing Association – Houston Chapter’s Marketer of the Year awards show … more →
wrote 2 months ago: In the past few days I’ve noticed a lot of talk about the future of marketing. Specifically, I … more →
wrote 2 months ago: If you are a member of the American Marketing Association, you can save $100 on the BRITE conference … more →
wrote 2 months ago: Are you looking to go to a conference? We are asking students to sign up by Thursday if you want to … more →