Amin

El maratón Guadalupe-Reyes, es un concepto típico de la cultura mexicana. Éste comenzó en la década de los noventa y generalmente se refiere al periodo vacacional que va del 12 de diciembre (día de la Vírgen de Guadalupe) al 6 de enero (día de los Reyes Magos). Durante este periodo hay varias festividades, que al unirse, forman un “maratón” de celebraciones. Si usted está haciendo las cuentas, eso nos resulta en un maratón de 25 días de festejos en los que la gente procura ingerir alcohol casi de manera diaria, logrando que éste sea un periodo de resistencia… así como un maratón de verdad…

Las celebraciones que se incluyen en este periodo son:

-12 de Diciembre: Día de la Virgen.

- Del 16 al 24 de diciembre: las nueve posadas

- 24 de diciembre: Nochebuena

-25 de diciembre: navidad

-28 de diciembre: Día de los Inocentes

- 31 de diciembre y 1º de enero: Año nuevo

- 6 de enero: Día de Reyes

- Y si uno se quiere ver MUY atascado, podemos incluir el 2 de febrero: Día de la Candelaria

A todo esto, nadie sabe a ciencia cierta cuales son las verdaderas reglas de dicho maratón. Algunos dicen que beber una cerveza al día es suficiente para mantenerse en esta competencia de resistencia. Sin embargo, en este blog se ha decidido terminar con la disputa milenaria de cómo es que se debe llevar a cabo propiamente un maratón Guadalupe-Reyes sin caer en auto-engaños que solo son perjudiciales para la reputación propia.

Aprovechando que la Twitt-Posada comienza en sólo algunas horas, aquí publicamos las reglas oficiales del maratón:

Convocatoria para el Maratón Guadalupe-Reyes
1. Duración

1.1 Inicio: a partir de las 6 de la mañana del domingo 12 de diciembre
del 2009. Cualquier vestigio de alcohol en la sangre a esta fecha no
tiene valor oficial para este evento.

1.2 Término: la culminación y premiación del maratón se llevara acabo
durante el evento de clausura el día jueves 6 de enero del 2010 y
tendra verificativo en algún conocido lugar de la zona metropolitana.
Será obligatorio llegar a la ceremonia de clausura con su respectivo
consumo mínimo del día (ver referencia 2.2)

2. Reglas en el consumo

2.1 Consumo: Este consumo deberá ser llevado a cabo diariamente y sin
consideraciones de novias, novios, esposas, esposos, amantes y todo
tipo de relación heterosexual en curso, que no esten inscritos(as) en
este maratón.

2.2 Consumo mínimo “diario”: después de analizar las cantidades
propias a ingerir, la junta del consejo ha determinado la
siguiente tabla de opciones como mínimo indispensable para cubrir la
cuota:

2.2.1 Cuatro chelas de tamaño regular sin importar su presentación
(vidrio o lata), color o contenido proteínico y calorías (en caso de
ser Coronitas o su similar se duplicará la cuota a 8).

2.2.2 Tres bebidas combinadas bien servidas (Ron, Brandy, Whisky o
Vodka), no importando si se combinan con refresco de cola, manzana,
agua mineral, agua quinada, jugo de frutas, agua simple o derecho.

2.2.3 En cuanto al tequila y el mezcal, se puede optar por sus
diversas combinaciones con las siguientes cantidades: 3 caballitos
(completos), 5 muppets, 4 Margaritas, 3 charros negros, 4 cucarachas,
3 le chateau le maguey o cualquier bebida que lleve tequila
multiplicar por 3.5 veces su contenido inicial. En esta categoria se
puede acompañar con sangrita y limón sin valor oficial.

2.2.4 Coctéles y bebidas diversas: En esta especialidad el consumo
deberá resultar de multiplicar su contenido inicial en mililitros por
4.35 veces. Esto es considerando cualquier bebida embriagante que
altere el sistema nervioso y cardiovascular, así como cualquiera de
los sentidos.

3 Restricciones.

3.1.1 Está permitido consumir sus cantidades diarias en cualquier
recipiente o contenedor como vaso de vidrio o plástico, pepsilindro,
zambombazo, cantimplora, mamila, tarro, porron, bota, bolsa de
polietileno con popote, etc

3.1.2 Se deberá tener cuidado de no hacer consumos dentro de la
oficina (solo que seas jefe), oficinas de clientes, automóviles en
movimiento, y lugares públicos en general. Esto no excluye el beber
dentro del horario de labores.

3.1.3 No está permitido y será seriamente penalizado aquel que guste
de ingerir sustancias toxicas como: lociones, perfumes, thiner,
gasolina, etc.

3.1.4 De igual forma será castigado aquel que consuma tranquilizantes,
somníferos, antibióticos, penicilina, y todo tipo de fármacos y
estupefacientes que no incluyan receta medica, así como las conocidas
cocaína, heroína, hachís, mota, peyote, hongos y toda plantita que se
pueda secar, enrollar y fumar.

3.1.5 Esta permitido utilizar toda clase de medicamentos que sanen
dolores de cabeza, gastritis, flora intestinal, diarrea, temblorina,
escalofrios, hemorroides y todo aquello que sea consecuencia del
consumo del día inmediato anterior. Ej: Alka Seltzer, Aspirina,
Mejoral, Gatorade, Sal de uvas, Melox,Tums, Pepto Bismol, Pedialite,
etc.

3.1.6 Todos aquellos que se inscriban en este maratón y fallen
repetidamente en el consumo mínimo diario se les sancionará con la
revocación de su inscripción y no se les reconocerá participación
alguna en eventos anteriores de similares características.

3.1.7 Los consumos mínimos diarios podrán hacerse en parejas, grupos
de tres o mas, con amigos, compañeros, familiares, jefes,
subordinados, mascotas, computadoras personales o muebles.

3.1.8 Por la naturaleza de este evento no podrá certificarse el
consumo mínimo requerido por persona, sin embargo aquel que no sea
visto consumiendo se someterá a un rígido interrogatorio y exámen
fisico (ojeras, aliento, peso, muestras para análisis clínicos, pulso,
equilibrio, apetito y diversas pruebas de tipo psicomotriz)

3.1.9 Código de vestido: Está permitido usar todo tipo de vestimenta,
uniforme, atuendo, ya sea de tipo deportivo, asalariado, patronal, de
chofer, de etiqueta, de obrero, secretarial, de mesero (garrotero en
su caso), escolar, de mandil, policiaco, de bombero, etc, etc. En
cuanto al calzado se sugiere que sea cómodo y en combinación con el
atuendo.

4. Etapas

4.1 Será de vital importancia tratar de llevar una secuencia lógica en
el desarrollo de las reuniones con los grupos de trabajo, y por lo
menos alcanzar el nivel “E” de las siguientes etapas:

a) Copeo leve con botana
b) Copeo fuerte sin botana
c) Cantos y bailes regionales
d) Utilización de “netas” y “mecae’s”
e) Exaltación de la amistad y el parentesco, así como la demostración
de gracias y virtudes ej: te quiero como a un hijo, eres el hermano
que nunca tuve, etc.
f) Aumento de la temperatura y acoso sexual. Adquirir personalidades
como la de el simpatias, el superdotado, el políglota, el corriente,
el trotamundos, el depresivo, etc.
g) Negación de la cruz parroquial y degradación del idioma.
h) Vituperios al clero y al estado, así como discusiones deportivas.
i) Autosuficiencia moral y económica ej: “me vale madre”, “yo pago”,
“yo manejo”, “mi esposa si me dio permiso”, etc.
j) Transmisión de la culpabilidad ej: “algo le echaron”, “es que no
comí bien”, “me pegó el aire”, etc.
k) Repentina pérdida del equilibrio.
l) Caídas del sistema
m) Destrucción del inmueble
n) Difícil desalojo del inmueble
o) Devolución de la botana, o abrazo a la diosa de porcelana, gritarle
a joooooooel, cantarle a Oaxaca etc.
p) Arrastre lento
q) Hacer tierra
r) Taquicardias y delirio de persecución
s) Amnesia, cruda moral y juramentos posteriores
t) Valuación de daños físicos a su persona e inventario de pertenecias
Nota: Siempre que incurra en alguna etapa después del nivel “E”, se le
tomara su participación como sobresaliente en ese día de competencia.

5. Advertencias

5.1.1 Los organizadores y participantes no se hacen responsables por
los estragos que este maratón pueda ocasionar, como gastos de
hospitalización, cuentas no pagadas, deudas de tarjetas bancarias,
vouchers rebotados, cheques de hule, choques, mordidas,
encarcelamientos por el alcoholímetro u otros, pérdida de la memoria,
pleitos por las acompañantes, declaraciones amorosas, infidelidades,
faltas al trabajo, divorcios, vacaciones inoportunas, divorcios,
pérdida del inmueble, etc, etc.

5.1.2 La Cruda nunca sera motivo para abandonar el maratón, pero en
caso de equivocarse de casa o de coche, el jurado decidirá que
procede.

Suerte a todos y que gane el mejor!!!

Hello,

je suis l’administrateur de ce blog, j’espère pouvoir vous aider et vous informer le mieux possible sur l’iPhone et ce qui tourne autour.

iHeath . Admin

or: I’ll trade you civil liberties circa 1980, for the right to beat your wife circa 1920

or: If Glenn Beck were a decade, which one would he be?

For almost a year now, and even further back possibly, I have been fascinated with politics and punditry. I have become a self-proclaimed politico and I follow politics and media pretty closely, as closely as my tenuous hold on sanity will allow. In following politics my liberal mind has always been perplexed by the conservative party line of ‘returning to traditional American values’ and trying to recapture the ‘lost spirit of what it is to be an American’. In recent months it as been the loud ram’s horn call of Glenn Beck, and his ever growing audacity matched only by his ever growing audience, that has caused me to pontificate further on this subject. For the past few weeks this idea of lost values and traditional American fundamentals has led me to research where we might have gone wrong. Is there a specific time and place, a particular era that the GOP and other right-leaning hard-liners would want us to return to? If I can put my finger on the ethos that these guiding principles existed in, can we get back there? I delve in to this quagmire of American history to try and find “Glenn’s America”, so that he and others can stop preaching in general broad strokes and say, “we need to get back to what we believed in 19XX (or 18XX as it may be).”

When examining the general party ideas of what I understand to be the GOP’s fundamental idealogical structure I take my understanding from some 25 years on this planet, though you can’t count the first 16. I think that until you turn 17 and start trying to find yourself and begin to shape your views and identity in preparation for voting and contributing to society you are more of a blank slate in terms of personal free thought; up until this point you do not question a source but only try to fit in to the general parameters of ‘normal’ life as to not rock the boat and interfere with the indoctrination that American public schools instill in our youth. My true views have been shaped in my most recent years and as such I have adopted a view of the world quite different from my parents’, a direct result of informing myself for the first time in my life. In my home growing up as a small boy liberal leaders and democratic ideals warranted venom and crass, lewd criticism. The views I set forth will be of my own creation, independent of those I was raised on, either despite or in spite of them, I cannot tell. A crazy person isn’t crazy if he knows he’s crazy. Indeed.

The GOP seems to feel that gays should not marry, and are sinful. This makes no sense to me as sinful is a religious idea, not a political one; though it seems one position is quite often the result of the other. Gun rights should be protected at all costs to personal safety and public responsibility. Abortion is a no-no, ‘nuff said. They want smaller government, tax cuts, reform to let states decide things, though not gay marriage rights or any of the other items I just mentioned. They are for fiscal responsibility. GOP feels that a free market should regulate itself, again smaller government. They claim to fight for the middle class but public programs and universal anything is bad, that’s more government. They hate the environment as far as I can tell. Campaign finance reform (yeah right), education in America (no child left behind has gone so well after all). Prayer in school is ok, capital punishment and the death penalty are pretty much thumbs up, and the Ten Commandments should be at the steps of a courthouse flying the confederate flag. I am pretty close on this, right? So, basically it is a small government that has an abridged copy of the constitution, a cliff’s notes of the Bill of Rights, and a bible as it’s guiding principles. Hmmm, ok.

So, in American history, where can we find this utopia we strive for every day? This shangri-la we lost so long ago would obviously be the one saving grace for this country of godless sodomites. If we could only return to this point in time then everything would be fine. As far as I can tell it is the GOP that can save us if you believe the rhetoric. The liberals and the liberal media have scattered us across the nation and we are divided along partisan lines and are all doomed unless we jump on the Republican band wagon like some lifeboat after the Titanic sank. This is what self proclaimed “libertarian” Glenn Beck would like you to believe. I will give him credit for criticizing the government as a whole, even in the Bush days, though not in such inflammatory terms, but in reality he is like a Liber-publican. So, let’s take a step, Glenn, in to the way back machine and start a search for the time in American history you would like us to return to, as well as all of the Republican nay-sayers.

I want to start by saying that I am skipping the nineties completely being that he wasn’t happy with Clinton either, and it is far too close to the 21st century and the liberal progress this country has made; there is no way anyone wants to get back to how we were in the nineties, not even me and I loved my teen years in the nineties. And I am going to come back to the eighties later, they were too soon as well, but I will look at them briefly. We are sending our way back machine to a time when I think this country went bat-shit crazy and we were in maybe the most turmoil as a nation than anyone today can recall. I want to start out in the era that good old Glenn was born in, and that many of our current figure heads today, that make our decisions, can remember very ‘fondly’…the sixties.

Well I start here, in this decade of utter unrest by trying to illustrate that this can’t possibly be the America Glenn wants back. This cannot be the period in American history we want to recapture. This was a time that the late Strom Thurman must have hated with more zeal than any other period in history. It is hard to decide where to start. The sixties started out innocent enough, Kennedy beat Nixon and became the President, what followed was the Bay of Pigs incident, rumors about Marilyn, the meager beginning of Vietnam, the cuban missile crisis, then the man is assassinated. Further Vietnam BS, Malcolm X is killed, the Compton Cafeteria Riots in San Fran, then Nixon and all his Vietnam BS and his ‘secret plan to end the war’, the massive inflation crisis, MLK Jr. is killed, Bobby Kennedy is killed, the Stonewall riots of ’69, oh and a little thing who was named Manson did some killing. Great decade.

The sixties were a time of massive riots in the black and gay communities. Civil rights on all fronts tore the fabric of this country apart from women liberation, blacks, gays, even the Chicano revolution in this country. Outside of that was the acid wave of the sixties, a complete change in television, film, art, and especially music. The counterculture as it came to be known galvanized this country after the death of JFK, I think. The nice, homely manners of the 50’s were gone in a big way and now came very free thinkers, revolutionaries, protests exploded, demonstrations, inflation choked the middle class as they tried to compete with the changes in the landscape. The sixties were an ugly, hate-filled time, the emerging civil rights movement after the death of JFK was really the catalyst for it all. There is no way we want to return to the sixties as a country. America was in a violent turmoil and unsure of it’s identity and where the road we were on was going to lead us and people were strung out or scared for their lives, or both. I don’t think Glenn wants that back, so let’s move on.

How about we take a step forward and find Glenn in the seventies as a small boy, maybe these are the innocent and moral times he wants back…but I doubt it. Well in the seventies music really got good including the first ‘rap’ song, movies got weird, TV got lewd, and the country just got fucked up worse. This country started watching shows like All In The Family and the Brady bunch, dealing with some of the issues of the day. Vietnam choked the first few years while a little thing called Watergate slipped by the news press during Nixon’s re-election campaign and then killed him by ’74. It was the most embarrassing and shocking scandal in American political history, which in my opinion was the death of politics. I think that Nixon and his escalation of the doomed Vietnam war and his scandal killed the American political system. Outside of the US revolution was abundant across the world. Woodstock was a shining beacon of what drugs and music and mud can do for young people, a complete change from how we started the decade on the campus of Kent State where the National Guard gunned down peaceful protestors of the war on a college campus; unthinkable today, one would hope. The draft was the height of outrage, an unbelievable moment when Ali fought the draft and Elvis went in. Protest and anti-war sentiment was as widespread in this country as pant legs were flared. The Cold War ramped up a bit and this country got really scared, really fast. Our involvement in a few revolutions and military coupes as well as an assassination or two was a continuation of poor foreign affairs decisions. The middle east started down the road to where we are today with Israel, Egypt, Syria, the Soviet Union, and Afghanistan, all starting to kick each others asses.

The seventies brought women’s rights to the forefront as the sixties had civil rights for minorities eclipsing women’s rights to some extent. Vietnam ended finally, well our involvement, leaving the North to just wait for us to leave and drop Saigon to it’s knees and claim the country unified again. A sad end to a war we should have not been in and an end that was mostly our fault. Oh and lest I forget the massive recession we were in mixed with oil crises a couple of times resulting in rationing and further middle class stresses that included a very high unemployment rate. Then of course there was Jonestown, about 900 dead there. Idi Amin started his tyrannical, violent rule of Uganda as well. Is this the era we should return to? Hatred, war, violence, and tragedy pock marked this era. The seventies hold within their years scandal, racism, and fear-mongering, of the most epic scale one can imagine. There is no way we want to return to the moral or political views of this era. The seventies were the time for change for sure, but it came at great expense on the heels of a decade of radical change and upheaval. The 70’s continued the massive crime rate spikes that the sixties brought and the country still sat on the edge of it’s seat every day as nothing seemed to get better. Surely we don’t want the seventies back.

Ok, the eighties might be better, the days of Reagan and Bush, this might be the most likely time we want to return to. The eighties would be the most formidable years of Beck’s life; the decade of excess. The eighties brought the yuppie, and with it, all the coke, parties, and BMW’s we could handle. We saw great multinational growth and wall street was glamorous, they were kings then, still total scum, but they had better PR people then. Of course Reagan declared a War on Drugs, the Cold War raged to a massive scale. Sure, communism fell apart as did the Berlin Wall, but we saw the further mishandling of the middle east that is the source of our problems and involvement there today, can’t argue with that. Reagan put a major black eye on his presidency with the discovery of the Iran-Contra debacle that Oliver North was the mastermind behind. This country saw massive economic growth against the backdrop of very complicated and protracted battles all over the world including Asia, the middle east, central and south america, and ever Ireland with ‘the troubles’ brewing. (Only badass Irish would call a modern, religious civil war ‘the troubles’, an understatement to say the least)

The eighties, I think were a time of thinking that we could not be beaten, being the short attention span of Americans forgetting the seventies. We were coked out of our minds, living beyond our means, and we were kicking Commie ass. But the eighties, world wide, were complicated, painful growth, some democratic, but on the whole we saw massive famine and destruction abroad as the industrialized countries were making head way. The middle class of nations was being evaporated as the gap between rich and poor nations grew drastically. Domestic issues were tough though, as it seemed we were trying to use our power for good as a people with things like LiveAid and becoming more aware of issues in Africa and other countries, the eighties saw the rise of the religious right. They really got fired up on the gay issue and the discovery of AIDS, ‘the gay plague’. This country grew in many way, a decent decade I guess, I don’t really remember much of it but it seemed like a lot of people were having a lot of fun, safer fun.

Glenn probably liked the eighties, he used to be a liberal and an alcoholic, he draws a fine parallel between the two in a Katie Couric interview you should look up on YouTube, and this might have been his favorite time. Old enough to enjoy and understand it, he probably had a great time. Conservatives in power, strides made internationally, excess and money everywhere. The eighties were a wild party time, a decade that seemed to be a release of the past twenty years of hard work, growing pains, and controversial conflict. The 60’s and 70’s were going to lead inevitably to a time when we finally just cut loose and took a deep breath after so much bloodshed, upheaval, and serious talk. It was the decade we all remembered fondly on VH1. Music was weird, movies were great, TV was filled with classics we all watched, and standup comedians were making it big; the country was having a good laugh, a bump, and some beer. Not too bad.

I discount the nineties entirely so let’s jump back to a more general era I don’t think we can reasonably go back to, the 50’s to the 30’s. This was another era of massive wars, depression, civil rights injustice, bigotry, no women’s liberation, industrialization, organized crime, et al. These were times when blacks were openly hung from gallows, women were expected to be barefoot and pregnant in front of the stove, except when they were making tanks for the troops overseas for next to nothing wages. A time where minorities were rightfully scared at night of police or white boys out for a joyride. The prohibition, crime in the streets, Bonnie and Clyde, the Tommy gun, the B.A.R., saloons, speakeasy’s, and rampant bank robberies and crooked cops on the beat. This was a different time for this country and I don’t think we can agree with many of the ideals that were held to in this time and apply it today, the role of women alone is too much inequality to bare, let alone the rest.

OK, let’s take a big jump to my favorite era, the old west. You know the times, I’m talking post manifest destiny, pre-FBI. A time of no gun laws, showdowns in the streets, legal prostitutes, and riding in to town on a horse. Tombstone, San Francisco, Indian and cowboys. A time where gold was rushing and crazy white drunks ran amok and contracted TB and polio. Yes, when there were still a few Indians around, you had ranchers with thousands of acres, cattle drives, train robberies, and the men of storied legend lived and died by Winchester, Colt, and Smith&Wesson. I like to think I lived in the times with a town sheriff, shitty beer, floozies, and general martial law over most of the country. A time where you could shoot a man in the street in broad daylight in front of 50 people, and they might actually clap and then go about their day. The good times.

I think this might not be far enough back though. When I hear Glenn speak, he talks about the founding father’s principles. The true foundation of the country as he sees it with the men who earned America through blood, sweat, and tears. Jefferson’s America. OK, well let’s first examine the fact that we are talking late 1700’s and early 1800’s. These are pre-electric, pre-phone times. We are talking Boston Tea Party, Paul Revere, plantations, etc. If this is the time Glenn thinks we need to get back to I want to highlight a couple of things. First off, slavery was alive and well…need I say more? Secondly, this country treated women like shit, there were no civil rights, and it was unindustrialized. This country was populated and run by rich, white land owners, and then there was everybody else. I don’t want anyone to romanticize this era. This country was created, founded, and declared on the bodies of millions of natives and the death and suffering of minority races of people removed from their homes and treated worse than dogs in the time period.

America has never been truly righteous. We revolted for selfish reasons, nothing simpler than that. We turned against the imperialism of the Queen and her rule and declared our independence; the worst “dear John” letter ever. Up to that point we had slaughtered, tricked, infected, raped, and pillaged our way to the Mississippi and thought very highly of white skin and could kill a black man for any reason at any time, or sell them, whatever struck our fancy. What I am about to say is going to piss off the right, but if I could meet George Washington I think I would take the opportunity to shake his hand and then slap the wooden teeth out of his head. These were racist white bigots with an knack for the written word and hard on for ‘freedom’ by their definition as it applied to them as an emerging nation of first class citizens at the top of the shit pile. All due respect, but their ideas and principles were fundamentally offensive and their beliefs of equality were for themselves and those they agreed with. How many minorities or women were running around enjoying their freedom of speech or right to bare arms…or even read? I rest my case.

So maybe Glenn does have a time in mind. Maybe he wants the scandalous, violent 70’s, or the civil unrest and inequality of the 60’s. The old west certainly had smaller/non-existent national government, and the 40’s sure were good times to be a gangster, Nixon would have done well, that’s for sure. The eighties surely had the best coke, and some unprecedented growth, outside of post-industrialized America (without all of these pesky labor laws we got). Maybe he wants the great depression era, maybe to live amongst the greatest generation, or rub elbows with white men who raped their slaves on their plantation as a matter of principle and patriotism. The history of America is short, embarrassing, and seemingly without a lesson learned throughout. Glenn, I dare you and your constituents to point out that shining beacon in American history that is so much better than now, ‘cause I must have missed it. All those moments have led up to now, and I’ll be damned if where we are isn’t a hell of a lot better than where we were; you can pry this progress from my cold dead hands, pal.

oh yes, i am
distract me from my mind
sick behind the bloody ramp
it’s just a waste-feeling hurt time

as the time goes by
enlightenment brought me burnt
burnt in the name of sorrow
baptized me from another suffer

now i’m black
but i know it must be right
i packed my bag
walk around to disturb the night

i found my mind free..

free from smile that you always wear…

Aku kan selalu berharap kita bisa menuju ke pelaminan

walaupun seribu rintangan menghadang aku tetep luuuuppp uuu de”

smoga Allah meridhoiNya….. amin…amin…amin…

aarrghhhh…

kenapa gini??..sakit2..badan..otot2..

mggu yg bz tahap dasyat,x sakit plak..

mggu yg lepak2 ..tidor2 ja..sakit abis badan gua..sapa mau urut gua?..aaa…

mgkn liat2 nie 4 final exam that coming this novembar la..huh..

jgn wisau la..aku kan bt yg terbaik..lpas 2,terserah kpd Allah..yg akan

menentukan apa yg terbaik bt diri hambaMU yg bernama Hasbullah Shafie..amin..

hopefully..dpt yg ok la..yg terbaik?..yg tercorot?…tengah2 ja kot..

toate brand-urile, mai mari sau mai mici, se zbat sa iasa din criza, sa supravietuiasca in criza sau, in cazuri fericite,  sa iasa “nesifonate” din criza.

si in perioada asta, cred ca oamenii din marketing sunt cei mai solicitati si stresati si lucreaza pe branci pentru a gasi o solutie la problema “ce ne facem cu criza?”

plecand de la post-ul asta, am stat putin sa ma gandesc la toata povestea cu “hai sa dam ceva in plus, hai sa le oferim oamenilor un alt motiv sa ne  cumpere ca sa ne mentinem pe linia de plutire.”

in ceea ce priveste initiativele Saptamana Financiara si Financiarul, sunt perfect de acord cu observatiile din post-ul mentionat. intr-adevar, strategia (zic eu) are capacitatea de a “produce” mai multi cumparatori. problema e insa ca numar cumparatori nu este egal cu numar cititori, in conditiile unei astfel de campanii. Publicatiile amintite sunt evident unele de nisa. Si solutia lor impotriva crizei a fost sa ofere “un ceva” care ar putea interesa pe toata lumea, sau cel putin care se adreseaza maselor. Deci solutia a fost, pe scurt: hai sa ne scoatem din criza scotandu-ne din nisa. Omul care pana la punerea in practica a acestei strategii nu a cumparat SF fiindca nu era interesat de informatiile din publicatie si nu facea parte din publicul tinta, n-o sa cumpere nici acum SF ca sa citeasca SF ci ca sa citeasca acel “ceva” care vine la pachet cu el. Si nu o sa fie niciodata in publicul tinta al SF, ci in publicul tinta (foarte numeros, cel putin in teorie) al acelui “ceva.”  Deci, desi in esenta e cu + strategia asta (creste numarul de cumparatori), in ceea ce priveste scopul/rolul SF, e cu “0″ daca nu chiar cu “-”. Rolul oricarei publicatii e sa informeze, dupa cum bine se stie. Rolul unei publicatii de nisa e sa ofere informatii corecte si pertinente legate de anumite aspecte punctuale, in cazul SF astea fiind  mediul de afaceri, ecomonie, finante-banci etc.

Dupa mine, strategia cu enciclopedia e una impotriva rolului. Pentru ca publicul tinta si mai ales, publicul cumparator rezultat in urma strategiei o sa cumpere SF si o sa citeasca enciclopedia, care nu ofera informatii nici despre mediul de afaceri actual, nici despre economia actuala si tot asa.

Dar ca solutie de criza, e o strategie care functioneaza foarte bine.

Bun, spuneam ca m-am gandit si eu putin la treaba asta cu marketing-ul de criza. Si eu daca as fi pusa (ceea ce foarte probabil nu se va intampla niciodata din multe motive, unul fiind ca criza asta n-o sa dureze forever) in situatia de a veni cu o strategie de marketing de criza, as face asa:

1. M-as duce la biserica sau macar in fata vreunei icoane pe care o am prin casa si as spune: “Doamne, iarta-ma ca ma voi folosi de copiii tai fara de pacat ca sa duc la indeplinire sarcinile mele lumesti, dar daca lui Noe i-ai spus cum sa supravietuiasca atunci cand ai adus potopul pe pamant, mie nu mi-ai spus cum sa supravietuiesc cand ai adus criza. Asa ca fac si eu ce pot, Doamne. Amin.”

2. As pune la punct o campanie care mizeaza pe faptul ca cei mici nu stiu ce e aia criza, nu inteleg fenomenul, nu-i inteleg implicatiile, insa sunt si ei afectati de ea. Pentru ca mama si tata refuza sa le mai cumpere atat de multe dulciuri ca inainte (sau nu le mai cumpara pe cele pe care copiii lor le prefera si care, in (minim)majoritatea cazurilor, sunt cele cu preturi mai maricele).

3. As face un parteneriat cu o companie producatoare/distribuitoare etc de dulciuri (eventual as merge pe cea mai cautata ciocolata-in Romania, cred eu ca e Milka) si as oferi produsul meu alaturi de o ciocolata, o punga de napolitane, o cutie de bomboane si ce mai mananca cei mici. De preferat ar fi sa ofer un produs care costa mai mult (sau la fel) ca produsul meu la pretul celui din urma, ca altfel e cam degeaba si strategia isi pierde cel mai important element, impactul psihologic asupra cumparatorului.

4. As propune sa se bage bani si in niste advertising (o reclama, niste bannere, flyere, btl prin scoli si gradinite sau magazine de articole pt copii, hipermarketuri etc) care sa mearga pe ideea : Copilul tau nu stie ce e criza. Nu-l lasa sa afle! sau Copiii pun multe intrebari la care nu stii sa raspunzi. Nu-i spune ca criza inseamna ca nu mai poate sa se bucure de dulciurile preferate! sau Nu-i spune copilului tau ca criza inseamna ca nu are voie sa se bucure de ce ii place! sau “Exista unele intrebari la care copiii tai trebuie sa afle raspunsul cand “o sa creasca mai mari.” Lasa-ti copilul sa invete ce e criza din cartile de istorie si nu din experienta copilariei! sau ca sa fie si mai dur-poate: Tie, copilaria in comunism ti-a lasat un gust amar si o ura pentru privatiuni. Copilaria in criza poate avea aceleasi efecte. Ai grija de copilaria celui mic! (or smth like that).

Si brand-ul/produsul  iese din criza, mizand chiar pe criza si pe efectele ei negative, ceea ce mie mi se pare “cool” si mai mult, face si un lucru bun, oferind dulciuri copiilor (da, stiu, strica dintii deci de fapt e un lucru rau…oh, can it, kids eats sweets like there’s no tomorrow and u know it and also enable it).  Bineinteles, nu se potriveste oricarui produs, dar eu am pornit de la exemplele unor publicatii si pentru ele treaba cu dulciurile e potrivita.

Later Edit (/Disclaimer): Am pornit de la ceva si am ajuns la alte lucruri.

1. Nu stiu daca strategiile respective target-eaza iesirea din criza. dar in viziunea mea, chiar daca nu sunt, se preteaza ca astfel de strategii.

2. Post-ul asta urmareste de fapt expunerea ideii personale de strategie de criza:)