Tags » Animal Testing

India goes 'Cruelty Free'

It’s so rare to hear positive news, so I thought I’d share this one with you – I think it’s a really big deal that’ll be of interest to lots of people in Britain. 355 more words

Skin Care

The Road to Cruelty Free: Intro

A year or so ago I decided to become a vegetarian. Yes, the reasons are your cliche ones about animals and blah blah blah. So I decided to do it in stages: cut one group of meat out as I go. 303 more words

Animal Testing

How do we torture empathic animals?

To read this article about animal empathy click here

To like Soul Our Power on Facebook, click here.  This page is developing information on the multiplicities of activism, we’d love to have your support! 12 more words


MuLondon Skincare Awarded “Humane Company” Seal Of Approval

MuLondon Skincare has been awarded the “Humane Company” seal of approval, which confirms MuLondon’s dedication to being cruelty-free by pledging to support only humane charities that do not fund animal testing. 44 more words


Beauty Giveaway Day 4: Tarte Lights Camera Lashes Mascara

Yesterday’s Derma e winner is: Abigail Pașca. Holla!

 Who’s body runs on mascara? Mine does. People are always asking me if I’m wearing fake lashes and I always say, “You’re too close to me, and no, they are real”. 261 more words


Dying To Be Beautiful? Why You Should Choose Vegan Cosmetics.

The cosmetics industry is the 4th largest market in the EU and is no doubt a very political industry to be concerned with. One of the main concerns society has with the cosmetics industry is their ethics. 648 more words


Avon, Mary Kay, Estée Lauder, and Revlon Are Paying for Tests on Animals | Action Alerts | Actions | PETA

For more than two decades, Avon, Mary Kay, Estee Lauder, and Revlon have been among the largest mainstream international companies on PETA’s cruelty-free lists. Avon banned all tests on animals following PETA’s massive “Avon Killing” campaign, and Mary Kay pledged to go cruelty-free after cartoonist Berkeley Breathed mocked the company in his popular Bloom County comic strip. 333 more words