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Mobile Marketing: Data Shows Airports in the APAC Region Will Lead the Way

By Vanessa Horwell

Where will today’s marketers find fertile testing grounds for the mobile marketing ideas of tomorrow? To borrow from the mouth of Horace Greeley (with a bit of poetic license): “Go East, young marketer.” 492 more words

Mobile Marketing

AirWatch Extends Leadership Team in Asia Pacific with Multiple Strategic Hires

SINGAPORE, Dec. 16, 2014 /PRNewswire/ — AirWatch® by VMware, the leading enterprise mobility management (EMM) provider, expanded its Asia Pacific presence with multiple strategic hires, including the appointment of Edwin Lee as director for ASEAN, Johnson Xu as director for Greater China, and James Shin as director for Japan and Korea.



Top APAC tech trends to watch in 2015

With rapid change a constant in the IT sector, it can sometimes be tough to discern long-term trends from marketing hype. However, on the doorstep of 2015, I believe there are three ‘hot buttons’ that will have a significant impact in the year ahead: 7 more words

_ Research

AppDirect Wins Cloud Asia Award for Best Cloud Platform

SAN FRANCISCO–(Business Wire)–AppDirect, the cloud service commerce company, today announced it has won the Cloud Asia Award for Best Cloud Platform. The awards program is part of the Cloud World Series, a series of cloud industry-focused events held in locations around the globe. 32 more words


Many IoTs in APAC deliver in 2015

Internet of Things (IoT) starts to deliver against the hype next year following this year’s explosion of new IoT-related solutions, including consumer wearables, smart home products and industrial IoT solutions.  59 more words


Android inspires another bright quarter for MEA tablet market, says IDC

The Middle East and Africa (MEA) tablet market continued to record strong on-year growth in the third quarter of 2014, spurred by a huge increase in shipments of Android-based devices. 57 more words


5G adoption to be much slower than 4G

5G mobile network adoption is predicted to be much slower than 4G. A lack of unifying standards, complex technology and spectrum auctions, alongside a lack of necessity will only see it mainstreamed by 2023, according to a new report. 31 more words

_ Research