Je kunt nu via Google Dashboard checken wat Google allemaal weet over jou.

Om eerlijk te zijn vind ik het nogal meevallen. En als je Google mag geloven gaat ze netjes om met je privacy. “Google scheidt de gegevens die horen bij de cookies in uw browser en de gegevens die horen bij uw persoonlijke Google-account van elkaar.”, verzekert ze op haar site.

Vermenging van Google account-data met informatie die via cookies wordt opgehaald kan leiden tot serieuze privacyschending. Google weet dan immers precies wie jij bent én waar jij allemaal geweest bent (op internet). Door de scheiding van die 2 kan Google je wél met advertenties verrassen die passen bij jouw zoek en surfgedrag (en ze doet dat dan ook) maar koppelt ze die gegevens niet aan jouw persoon. En dat is toch een geruststelling.

Trouwens, die advertentievoorkeuren zagen er – in mijn geval iig – ook nogal onschuldig uit.

Wat ik eigenlijk interessanter vind is het bestaan van dergelijke voorkeursbestanden die deels worden opgebouwd via surfgedrag en deels door persoonlijk beheer. APML doet ook pogingen in die richting. Zulke profielbestanden zullen mijns inziens een zeer belangrijke rol gaan spelen in de nabije toekomst van het internet.

hitachi's brain scanner from Tech-On

Heard an amazing talk at Sense Towers the other week where Ian Jindal came to speak to us about e-commerce and the future of how we will consume! A brilliant and very frank presentation that he has given to a variety if audiences around the country but this time it was to us Sensers. Check out his presentation.

He spoke of issues that are changing thw way we shop online. Data has been mashed up in such ways that now real magic can be performed as more intelligent methods of using data are being applied to predict or maybe even affect our shopping habits. Using APML: attention profiling markup language , hypodata and epiphonomenology (esp), “digital businesses can now make use of behavioural data and interaction to propose a model to consider, anticipate and exploit the phenomena that arise from new uses of data,  the ‘attention economy’ as it has now been coined.”

He also pointed out an amazing article that was discussed in Nature Neuroscience  about brain scanenrs being able to see your decisions before you act on them, suggesting free will does not exist and how we unconsciously make decisions before our bodies realise and react: AMAZING!!!!   NS link or WIRED link

By scanning the brains of test subjects as they pressed one button or another – though not a computer mouse – researchers pinpointed a signal that divulged the decision about seven seconds before people ever realised their choice. The discovery has implications for mind-reading, and the nature of free will. “Our decisions are predetermined unconsciously a long time before our consciousness kicks in,” says John-Dylan Haynes, a neuroscientist at the Bernstein Center for Computational Neuroscience in Berlin, who led the study. It definitely throws our concept of free will into doubt, he adds.

This schematic shows the brain regions (green) from which the outcome of a participant's decision can be predicted before it is made. Courtesy John-Dylan Haynes and Wired.

I just posted a summary of the current data portability landscape to the Official DataPortability Blog.

From the post:

Closed platforms are like ice cubes in a glass of water. They will float for a while. They will change the temperature of the liquid
beneath. Ultimately, however, the ice cube must eventually melt into the wider web.

Facebook’s success with Facebook Connect can and will further drive innovation in the community to develop an open alternative.

Facebook’s success will (like Google, Microsoft and Yahoo, AOL, Myspace, countless major media properties and countless small startups) to create alternatives. At least some of those participants will recognize (if they have not already) that the most open among them will earn both the respect and the market share of the next phase. Moving from Facebook Connect’s ‘data portability’ to Interoperable DataPortability.

A web of Data.

That’s a landscape where we can continue to innovate on a level playing field.

Ross Dawson has an excellent summary of a Gartner presentation on the Distributed Social Web by David Cearley. A web where each participant is their own central node on a web-wide social network.

It is the only natural conclusion of the vision of Data Portability.

It will be made possible by a series of futurists, technologists, philanthropists and engineers developing core building blocks like OpenID, oAuth, APML, PortableContacts, XMPP, RSS/ATOM, OPML, Microformats and more.

It will be commercialized by a series of entrepreneurial start ups with stars in their eyes running in and around the feet of the giants who are each fighting each other to keep up. Startups like JS-Kit.

It will be fueled by traditional and not so traditional media companies, steered by young, idealistic intrapraneurs, who are willing to take a bet in order to stake their claim on the next generation of social networking and human communication.

It will be monetized by a recognition that one can’t monetize word-of-mouth. Instead Attention will emerge as the ultimate way to measure, discover and interact with participants. See Faraday Media.

It will be popularized by bloggers, smart IT journalists and conference organizers who understand the importance of open over closed.

We have already started to see a preview of the world to come via the early attempts at rudimentary aggregators and proprietary data portability implementations. This is just the beginning of the beginning.

For a more details around the emerging trends, check out Ross’ post.

D’après Google Insights, le terme ‘Dataportability’ existe depuis le début du mois de décembre 2007, mais le début de sa réelle légitimité se situe plus vraisemblablement le 4 janvier 2008, lorsque Google, Plaxo et Facebook rejoignent officiellement le groupe Dataportability.org fondé par Chris SAAD quelques semaines auparavant. Il seront bientôt rejoints par LinkedIn, Twitter, Flickr, Microsoft, Digg, Six Apart, Seesmic, Myspace et d’autres. Les objectifs de ce groupe de travail, fondé par des entrepreneurs indépendants du ‘web2.0’, pour leur grande majorité issus de la côté ouest des Etats-Unis, ne sont pas d’inventer de nouveaux standards mais de travailler à concevoir et mettre en œuvre un ‘blueprint’, un canevas dédié aux services désireux de rejoindre le mouvement et leur permettant d’afficher leur compatibilité à la vision véhiculée par la portabilité des données sur le web. Cette vision est mise en œuvre à l’aide de technologies ouvertes existantes comme FOAF (réseau social distribué), les microformats (première mise en œuvre du web sémantique), OpenID (Identification centralisée), XFN (description des relations sociales), OAuth (Authentification), RDF (technologie support du web sémantique), APML (partage de l’ « attention » : échange des goûts et intérêts) ou encore XMPP (protocole libre de messagerie). Le groupe de travail édite des guides de conduite à tenir pour un service voulant participer et s’affirmer portable.

La vision principale de la portabilité des données véhiculée par le groupe de travail de Chris SAAD est de rendre à l’utilisateur le contrôle de ses données, comme expliqué par son leader lorsqu’il a fondé le mouvement, nous avons besoin d’un serveur DHCP (configuration automatique) pour gérer la notion d’identité et d’un système de fichiers distribué pour gérer les données, leur localisation et leur stockage et cela ne sera rendu possible que si au moins deux fonctionnalités existent : un système d’auto-découverte des services et des identités de l’utilisateur et un catalogue de services. Cette vision créé le besoin d’un ‘serveur de profils’ utilisé par des ‘applications sociales’. Le serveur de profils, qui peut lui-même être une application sociale, un service web, contient par exemple les données d’attention, de recommandations, le graphe social de l’utilisateur, ses identités et enfin, et non des moindres, les politiques d’accès aux données.

D’autres initiatives, plus techniques, essaient déjà de faire bouger les choses à l’image de DiSO. Il s’agit d’un jeune projet paravent qui tente d’implémenter certains des concepts du réseautage social décentralisé et de la portabilité des données autour de l’information, de l’identité et de l’intéraction en utilisant les microformats, des APIs standards et des logiciels open-source. Fondée par deux ténors du millieu, Chris Messina et Will Noris, travaillant à présent pour la société Vidoop spécialisée dans la gestion de l’identité centralisée (OpenID), l’initiative s’est fixée comme premières étapes d’implémenter les technologies des microformats, d’OpenID et de OAuth comme greffons à la plate-forme de blogs WordPress autorisant l’extraction automatisée d’informations facilement interprétables par les machines et ajoutant des capacitées de réseau social distribué aux blogs personnels de millions d’internautes.

Sur fond de web sémantique et de monétisation des services web s’ouvre la grande ‘guerre‘ des données dans le monde digital, elle aura lieu sur trois fronts interdépendants, celui de l’idéologie, d’une certaine conception du monde et des usages, celui de l’économie numérique où nos données ont une valeur qui peut amener un élément de réponse dans la recherche du busines plan idéal mais dont l’utilisation devra savoir rester humble et respectueuse de ses utilisateurs et celui de la technologie qui ouvre un peu plus tous les jours l’étendue des possibilités offertes aux entreprises comme aux particuliers mais dont la tâche, fondamentale, semble tout aussi passionnante que titanesque.

Speaking at Social Media

Join me there! Using the code “zaph” will get you half price off ($495).

When talking to people about Data Portability there is a couple of questions that always gets asked first.

Why would a vendor allow users to leave their service?

 

Why make it easy for users to take the preacious data you have about them and use it on other sites?

or…

What is the business justification for letting data walk out the door?

You spent a lot of time and energy to get users to sign up and give up their data right?

My answer always consists of a number of parts. There are a number of reasons why vendors should get involved in an open ecosystem of data interchange. User respect, reduced barrier to entry, reduced network fatigue and more.

Today, however, I’d like to focus on one particular reason why the value of Data Lockin is a myth.

Here is a diagram that represents the data you have about your user. 100%. Awesome right? You have a complete view of the proprietary data you have managed to collect about your user.

100% of your proprietary data

Have you ever considered, however, that your user’s data actually looks like this?

Your User's Complete Data Set

Even if you are Google, and you know every search your users do, every document they write, every chat they have – you still don’t know their facebook social graph. You don’t know their tweet stream. You don’t know the books they bought on Amazon.

Your view of your user’s data pales in comparisson to their complete data set.

Not to mention the data you think you have is out-of-date weeks after you aquire it. Interests change, friends come and go, projects, assignments and jobs change and much, much more.

Rapid Expiration of Data

So, Data Portability is not about letting your users ‘walk out’ of your service. Data Portability is about enabling, empowering and encouraging your users to bring all their data with them, to connect your data to the rest of their data ecosystem and to continue to refresh and maintain the data on an ongoing basis.

The value of Data Lockin is a myth. Data Portability is an opportunity to have true visibility into a user’s friends, interests, content and comments.

Are you thinking about joining the data web?

Anthill is the leading entrepreneurial magazine in Australia. They have released a list of the top 30 entrepreneurs under 30. Somehow, someone hacked the list and added my name!

From the magazine:

They collectively turnover hundreds of millions of dollars each year, yet some are barely out of university. They are proud to be Australian but see their home-grown success as little more than a stepping stone. They have never known serious recession, political instability or significant global conflict, yet they are better educated and better informed than new business owners of any generation preceding them. Meet the future of business in Australia.

…

Chris Saad
Age: 26
Location: Queensland
Company/Role: Faraday Media

At 26, Chris Saad is one of Australia’s most impressive young web entrepreneurs. His theory and practice around web standards – specifically “DataPortability” and “Attention Management” – have gained significant traction and are set to have a profound impact on the evolution of media in the digital age. Saad has co-founded several web-related companies and organisations, most prominently Faraday Media in 2006, of which he is CEO. Faraday Media is developing Particls, a technology that learns user habit and taste and delivers relevant information to them via news crawler, SMS, email, flash visualisations, etc. He also co-founded the Media 2.0 Workgroup with 14 industry “commentators, agitators and innovators”. There’s no shortage of ideas or energy in this digitally-minded entrepreneur. One to watch in the years to come.

Make sure you click through to the Article, subscribe to the mag and read the other 29 profiles!

Of course, singling out 30 ‘front men’ does not really do justice to the real people who work tirelessly to make successful business happen. People like my business partner and co-founder who actually builds our Faraday Media products Ashley Angell. Like our investors, our team, our advisors and supporters who make everything possible.

To all of them and to our customers and partners – thank you for making this sort of thing possible.

I also look forward to clicking through to the other profiles and learning more about the other people listed – seems like a great group of Aussies!

How? Using Silverlight.

Here’s the strategy as I see it.

First, the underlying Silverlight technologies (XAML and .NET) are encouraging client-side Windows developers to think beyond boring forms apps and delve into the wonderful world of vector graphics with 3D, sliding reflective surfaces. In short, Microsoft is encouraging developers to use the power of the client-side to ensure that Windows apps to continue to make web-apps look like boring documents.

Second, having raised the bar on client-side user experiences, the Silverlight runtime enables developers to maintain that high bar of multimedia user experience in the browser. But Silverlight is not like flash. Developers can use the exact same development assets, metaphors and tools they know and love. Objects, Controls, Visual Studio and more. Users will come to expect web-based experiences that match their newly enhanced client-side ones.

Third, if Silverlight makes it possible to essentially deploy client-side style applications through the browser, which Microsoft product can now become truly web enabled?

You guessed it. Office.

Silverlight represents a way for Microsoft to not just complete in the online office space, but blow it out of the water with a product that is as good (or better) than its client-side counterpart. There was no way Microsoft was going to bet their web-based application strategy on Flash or try to hack together an Ajax word processor. Silverlight, and its true Object Orientated .NET foundation, are a perfect platform for the web-enablement of their traditionally client-side suite.

Fourth, Silverlight is positioned as the new application platform. It exists in places Microsoft has never existed before. On Nokia phones (the land of Symbian), Linux workstations and OSX. Even iPhone could conceivably run Silverlight since it runs the full fledged Safari browser. And now there is an announcement that Silverlight will be shipped with millions of HP computers.

With Silverlight now coming out on Nokia phones, delivered as part of the Olympics coverage and embedded throughout MS properties and content deals popping up everywhere, Microsoft is gaining enormous distribution potential. If they can somehow skirt the anti-trust issues, they could even bundle it with IE8.

Silverlight is a critical and masterful piece of technology and strategy from the Redmond giant. It allows them to leverage their tools and technologies from the client, raise the bar on web-based experiences, deploy their client-side apps through a browser and broaden their platform reach into every device and screen in a user’s life.

I am speaking at Graphing Social Patterns. Will you be there?

You can use this discount code for a 20% discount: gspe08fos

Follow me on Twitter to work out where I am – hopefully we can catch up face-to-face.

I use to watch Lost – I don’t bother anymore. In fact there are loads of things that I use to pay attention to that I don’t anymore. My tastes change, what I once thought of as good I don’t anymore, and what was once good has just gone downhill.

APML or Attention Profile Markup Language is an open, nonproprietary file format that uses XML to encoded a users interests into a single file.

… consolidated, structured descriptions of people’s interests and dislikes. The information about your interests and how much each means to you (ranking) is stored in a way so that computers and web-based services can easily read it, interpret it, process it and pass it on should you request and permit them to do so.”

more…

What APML gives you then is a file expressing the relative amount of attention you have given various URLs and when you last looked at that those URLs. The idea then is that you can move this file from one location to the next, you can also (because it’s XML) edit this file if you don’t want your profile to include the fact you lingered on something embarrassing.

But what I pay attention to changes over time and therefore having a single file that describes what I pay attention seems a bit wrong headed.

My problem with APML is that it’s based on a view of file transfer and data sharing – one where you copy and move a file from one system to the next. I just don’t believe that that is how the Internet works. As Chris Messina puts it (in relation to dataportability.org):

In my mind, when the arena of application is the open, always-on, hyper-connected web, constructing best practices using an offline model of data is fraught with fundamental problems and distractions and is ultimately destined to fail, since the phrase is immediately obsolete, unable to capture in its essence contemporary developments in the cloud concept of computing (which consists of follow-your-nose URIs and URLs rather than discreet harddrives), and in the move towards push-based subscription models that are real-time and addressable.

Attention data is highly time and context sensitive – being able to download and share a file with another system seems all wrong. Instead I think that being able to stream data between (authorised) services is the way to go.

If you enabled data to be streamed then you could make you your attention data available at meaningful URLs. For example, my attention for 2007 might be at something like: tomscott.name/apml/2007 and for today at tomscott.name/apml/2008/05/18.

This approach would allow you to expose your attention data (using the AMPL schema if you wish) at meaningful URLs and in useful time slices. You could then combine it with other forms of linked data – like programmes – to give additional context and additional information to your attention data.

I’m all up for making attention data accessible (via an appropriate secure API) but making it available as a file to be downloaded and imported into another app leaves me a little cold.

Photo: What are you looking at?, by Banksy and 'No life before coffee'. Used under license.

The Attention Profile Markup Language (APML) is a neat idea–but it’s hard to pin down exactly what that idea is. This is how its creators describe it:

APML allows you to share your own personal Attention Profile in much the same way that OPML allows the exchange of reading lists between News Readers. The idea is to compress all forms of Attention Data into a portable file format containing a description of your ranked interests.

The comparison to OPML is useful. APML is supposed to be a standard XML format that makes it easy to transfer important information across web services.

The definition of APML in terms of Other Capitalized Jargon is much less useful, and I think points to a couple important flaws in the project’s philosophy.

On the one hand, it aims to be a format of compressed data–”Attention Data”–and especially data of the kind that can be easily collected from internet behavior. The APML FAQ indicates that there is all kinds of Attention Data– including clickstreams, bookmarks, and OPML-described feeds.

But the community emphatically denies that APML is just a data format. “APML is only interested in your Attention Profile,” which is defined as “a list of the topics and sources you are interested in, and a value representing your level of interest in them.”

There are two major problems I see regarding this plan.

This first problem is a confusion of data and hypothesis. The language that the project uses–talk about “compressing” Attention Data into an Attention Profile, or “deriving” the latter from the former–demonstrates a lack of awareness that a record of my use of web services just isn’t the same thing as a description of my interests. It’s a category mistake. Somebody trying to discover my interests from my web behavior is going to have to perform a difficult, essentially scientific feat of inference to get anything right. As far as I can tell, this problem hasn’t been discussed in the APML community.

The second problem is that nobody knows what a description of people’s interests looks like, and it will take a lot of hard, empirical work to figure that out. The topics I’m interested in, and how interested in them I am, and when I am interested in them, and how my interests are changing today, are all properties of my extremely complicated psychological makeup. A description of my interests is only going to be accurate to the extent that it is an approximate description of that psychology. But psychology of attention is hard, experimental, and unfinished work. You can’t just pull it out of a database.

The main issue here is that any format that attempts to capture an “Attention Profile” is going to build in implicit presuppositions about how interest works–in the head. And it could be very hard to get these right. E.g., a simple list of “concepts” mapped to numbers representing my level of interest–basically the core of the current APML spec, as far as I can tell–doesn’t allow for the representation of how my interest in one topic might change in the context of another. Users of APML will likely bump up against this constraint in the future.

My fear is that these concerns are far, far off the radar of the APML workgroup. For example, the original APML spec discriminates the “concepts” about which people are interested on the basis of a “key,” which is just a string (de facto in English), and in most cases a source, some particular web service that supplied the point of interest. All this is–pardon me–completely fucked.

From a psychological perspective, it conflates strings of text with concepts. Meanwhile–permit me to get off-topic for a second–from a “semantic web” perspective, it cripples machine-readability of the format. From a natural language processing perspective, it opens up huge problems for the disambiguation of what any of the “keys” are supposed to actually mean. From an internationalization perspective, it makes it impossible for Attention Profiles in different languages to communicate with each other. And from an open standards and portability perspective, it keeps the content balkanized into private silos. Even if the syntax is wide open and standard, its semantics will be left undetermined and vulnerable to enclosure.

The fact that there was so much resistance to the idea of distinguishing concepts by URI–the clear albeit only partial solution to a lot of these problems–is discouraging, to say the least. But it looks like the community is coming around.

None of this is meant to suggest that the APML isn’t a cool idea or one that should be worked on. There is a core to it which is an essential one for the future. Here, the perfect would be the mortal enemy of the good. But right now it appears to be a beast that feeds on the slick stuff of web marketing hype. If it were developed instead in coordination with the right psychological and AI communities, with a clearer vision, and away from what sounds like a profiteering drumbeat behind it, it could become a tremendous force in the world.

• AutoRuns for Windows
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• Sysinfo.org
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• Keep XP fresh until Windows 7 arrives
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• AumHa Forums • View topic – [Done] SP3 disables my MCE 2005
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• Microsoft Windows Media – Web Help
  (tags: windows media wmp vista xp drm)
• Mp3tag – the universal Tag Editor (ID3v1, ID3v2, APEv2)
  (tags: mp3 id3 music software portable cd tags metadata)
• Spielberg pops up on Seesmic | PDA: The Digital Content Blog | guardian.co.uk
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• Asus to embed Linux into all motherboards – ZDNet.co.uk
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• Fedora LIVE USB Creator
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• AirFox Live Helicopter Video | Live Aerial GPS Track | Fox News Chicago
  (tags: blog google feed live mapping news mashup video gps)
• Snackr: an RSS ticker built using Adobe AIR and Flex.
  (tags: rss air adobe feeds desktop software aggregator newsriver opml)
• Setting Up VPN Dial In On The Laptop – Tom’s Hardware : Secure Remote Data Access for Home Users
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• Does your AMD-based computer boot after installing XP SP3? – Jesper’s Blog
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• Considerations when hosting Active Directory domain controller in virtual hosting environments
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• Ten things to know about Microsoft’s Live Mesh
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• http://cleverclogs.org/2007/10/basics-of-atten.html
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• Video Game Cheats – Video Game Reviews – Video Game Codes – Video Game Web Site – GameFAQs
  (tags: cheats faq faqs games reference)

Chris Messina has posted a fantastic post on his blog about DataPortability. It is a real pleasure to read his thoughtful and well articulated questions, concerns and compliments about the project.

I am going to try to answer or comment on many of his comments below by quoting big chunks and including my ideas.

I obviously agree completely here.

It is clear with Chris’ great post, that the data portability conversation, and the DataPortability project has unearthed a fantastic set of questions and opportunities.

The Data Portability narrative, and the resulting questions that it posses, are precisely the tools that will encourage end users, developers, vendors and media to further investigating popular standards like OpenID and Microfomats, and dig deeper into more nascent standards like RDF, XRDS and APML.

The resulting acceleration in just six months has been phenomenal – I look forward to the next six months.

I’ve written more on this subject in my “Internal note of thanks” post.

While searching for information about new ways to log virtual reference chat sessions, I stumbled upon a new concept in user to service interactions. APML or Attention Profiling Markup Language, is a Web 2.0 driven standard meant to allow you as the user to “inform” the system you wish to use, of the types of things you would be interested in. (In theory.)

What if a library catalog supported this type of language? Imagine uploading your “profile” into the catalog search and being presented with related topics and collections of resources that you may find interesting. Yes this may rely more on the machine and preordained associations, but doesn’t the APML feel a bit like LCSH.  Maybe that is a jump, but as libraries search for ways to make their services adapt to the user while still maintaining some structure; is there a way for us to explore this new concept?

• Never Read Passively: Attention Profiling and APML
  (tags: apml attention dataportability)

In my first post, I said that DaPo list of existing open source technology reads like an acronym soup, here’s why (below extracted from DaPo site).

Authentication Standards

• User authentication – openID
• API authentication – oAuth

Data Transfer, Interchange, and Exchange Standards

These standards enable data dumps via import and export across data spaces on the Web. They also aid publish and subscribe methods of data exchange. The list includes:

• Messaging – XMPP
• Syndication – Atom and RSS
• Attention – APML
• Services and Service Discovery – YADIS and XRDS
• Subscriptions – OPML
• Personal details – hCard
• Relationships – XFN
• Personal Profile Data & Social Networks – FOAF
• Online Communities – SIOC (discussed at SIOC-DEV)
• Publishing data – AtomPub

Linked Data or Data Referencing Standards

These standards enable access to data by reference via HTTP based data object identifiers called URIs. The list includes:

• HTTP based URIs (for Location, Value, and Structure independent Object / Resource Identifiers)
• Personal Profile Data & Social Networks – FOAF
• Online Communities – SIOC (discussed at SIOC-DEV)
• Other Schemas and Vocabularies in the Semantic Web realm

Other standards

Other standards groups and initiatives that may not yet have a place in the Blueprint, but still deserve help and support!

• Content Identity Validation – MicroID
• REST
• RDF, XML, JSON

Despite the acronym soup, I found it to be the most useful page on the site because it lists all the open source technology promoted by DaPo. Now I just need to research each acronym to understand the technology, I will write subsequent posts on each technology as I get to it.

Note that there are policies and legal aspects to DaPo also which I am ignoring, at least for now.

Für die letzten zwei Jahre, habe ich festgehalten Vorhersagen für die
SEM-Industrie. Sie können beurteilen, die Genauigkeit der Prognosen 2006 und 2007 für sich selbst und bestimmen …

… Ob seine lesenswert meine Vorhersagen SEM 2008. Wenn Sie möchten, Ill, alle Kredite. Wenn nicht, machen den Rest der Amboss-Media-Team, denn es war ihre Ideen. Viel Spaß.

Alles, was Suchmaschinen-Marketing machen

Lassen Sie uns beginnen mit den meisten offensichtlich ein firsteverything im Zusammenhang mit der Suchmaschinen-Marketing-Industrie wird weiter wachsen, wenn auch nicht gedeihen, im Jahr 2008. Alles, was in diesem Fall auch Suchmaschinen-Optimierung (SEO), Pay-per-Click (PPC), Online Reputation Management (ORM), SEM PR-und meine Lieblings-, Sozial-Medien-Optimierung (SMO), die Verdienste seiner eigenen Kategorie (siehe unten). ORM wird sich an die Spitze der Medien buzz-o-meter mit großen Marken und Prominente Firmen wie Anvil Einstellung zu negativen Suchergebnissen verschwinden. Online-Anzeigen ausgegeben wird weiter deutlich zunehmen (bis 6 Milliarden US-Dollar mehr als 2007) als traditionelle Ad-Ausgaben aus Ebenen aufgrund der Angst vor einer Konjunkturschwäche. Wenn du nicht in der SEM-Branche jetzt, die Sie möglicherweise nicht in der Lage zu ignorieren, bis die Rezession.

Online-Werbung Optionen entwickeln

Anzeige Werbung sehen unter Umständen eine erneute Auftreten als Marke Budgets bewegen online auf der Suche nach besseren Messbarkeit. Während Rich-Media-Anzeigen werden weiterhin einen Platz in der Tabelle, in Text-Werbung wird der große Gewinner in 2008. Key Playern wie Kontera und Vibrant Media Cash-Kontrollen werden, wenn der Verbraucher Test-und akzeptieren, die relativ neue Modell kontextbezogene Werbung. Googles $ 700 Aktienkurs ist der Beweis, dass kontextbezogene Werbung arbeiten kann.

Google-Cross-Platform-Bid-Management-Tool

Google wird (hoffentlich) ein Cross-Plattform-Management-Tool Gebot (API basiert, zur Arbeit in Motor-Plattformen, darunter Yahoo Search Marketing & MSN AdCenter). Diese Prognose stützt sich auf den Umzug in diesem Jahr hat Google damit AdWords-Kunden zum Opt-in der neuen Conversion-Optimierer und der Technologie / Schnittstelle sie haben sich weiter entwickeln, mit der AdWords-Editor. Watch out Drittanbietern wie Atlas, SendTec und SearchForce! Google könnte bis Ende des Angebots stören Management-Industrie haben, wie es mit Web Analytics von Urchin gekauft, wenn sie weg und gab die Plattform, die Google Analytics. Es sieht aus wie Omniture könnte man jemanden doppelt so schlecht, bietet Produkte und Dienstleistungen in beiden Märkten.

Mobile “Nein, dieses Mal ernst

Apples iPhone stahl die Show auf der CES in frühen 2007 and Steve Jobs und sein Handy nicht selbst dort. Seither sind die buzz hat neue Maßstäbe gesetzt und den Erwartungen der Verbraucher. Handy-Hersteller und Netzbetreiber sind nun gezwungen, sich mehr mit fortschrittlicher Technologie, die sich aus den USA in die Steinzeit (im Vergleich mit dem Rest der Welt). Das bedeutet, SMS Text Messaging wird gewinnen an Popularität und Nutzung (vor allem durch die schicken Restaurants, Hotels und Einzelhändler). Zusätzlich, Handy-Werbung erreichen $ 5 Milliarden im Jahr 2008 (von $ 3 Milliarden in 2007), tankte teilweise durch Such-Anzeigen.

Social Media

US-Ad-Ausgaben auf 2,0 Web sozialen Netzwerken wird steigen auf fast 1,6 Mrd. $ in 2008which ist eine deutliche Steigerung gegenüber 2007. Das heißt, den langfristigen Erfolg der sozialen Medien-Sites stützen sich auf die Fähigkeit, ein Profil (dir) über eine Vielzahl von Websites. Da es nicht, dass die wichtigsten Zutaten, nur eine Handvoll von bestehenden sozialen Medien-Websites wird überleben. Vorausgesetzt portable Profile nicht zum Tragen kommen, im Jahr 2008, wir vorhersagen, MySpace, Hi5 und andere Spam-Websites, die auf der Weinstock (mindestens Anstieg Benutzer Wachstum bei einer abnehmenden Rate), während die anderen Startups sozialen Medien-Websites wie Spoke, Doostang, Spock Biznik und wird nicht genug Traffic zu finden, um zu überleben oder die Einnahmen des Haushaltsjahres (schon gar nicht über das Jahr 2009 hinaus). Facebook wird Kampf um eine tragfähige Geschäftsmodell (sicherlich der erste Ausflug in die Werbung erzeugt eine negative Antwort vom Benutzer), aber die offene API wird auch weiterhin das Wachstum zu steigern. LinkedIn wird gewinnen und werden die de-facto-Web-Site 2,0 soziales Netzwerk für Profis (gefolgt in einer entfernten zweiten von Plaxo). In einer massiven Konsolidierung bewegen, Google, MSN und Yahoo auch weiterhin kaufen Medien sozialen Eigenschaften, wenn kein anderer Grund für die zu töten, als sie aus. Schließlich, Sozial-Medien-Optimierung (SMO) wird erhebliche Annahme durch den B2B-Vermarkter, die ist wichtig, weil die Webs ein signifikantes Wachstum wurde genährt durch die Unternehmen und nicht die Verbraucher.

Google / YouTube Fernsehen

Mit Fanfare, die die Einführung MTVs zu schade, Googles YouTube startet ihre erste Ausflug in Fernsehen. Während die ersten Bemühungen können durch eine Broadcast-Partner (RE: ABC oder Bravo), sondern wird später an einen dedizierten Kabel-Station, wo sie die besten und schlechtesten Videos YouTubers zu bieten haben. Auch wenn der Bahnhof nicht take off für ein paar Jahre, wird es wahrscheinlich besser als Revvers Fame TV in Großbritannien.

Verbraucher Controlling Gespräch

Wie sich Firmen nach zusätzlichen Möglichkeiten zu gewinnen und zu behalten Website-Besucher, eine neue Technologie entstehen: Achtung Profiling Markup Language (APML). APML wird die Art ändern, wie Werbetreibende Ziel Endanwender. Da immer mehr Unternehmen verabschieden AMPL, werden die Benutzer die Möglichkeit erhalten, ihre eigene Aufmerksamkeit und teilen sie mit den Service, den sie wünschen – die Inserenten die Möglichkeit, Ziel basiert auf dem, was der Nutzer wünscht. Soziale Medien-Websites wie BizRate ePinions und Konsumenten haben gezeigt, eigenen Einfluss und Marken, mit denen sie interagieren und zu identifizieren, so dass der nächste logische Schritt ist für die Verbraucher, um die gesamte Konversation. Nur die größten Marken und die meisten aggressiven B2B-Unternehmen wird diese Technologie zunächst, aber es wird sinnvolle buzz im Jahr 2008 (wenn auch nicht viel erwarten, in der Art und Weise sinnvolle Annahme oder solide Umsatzbasis bis ins Jahr 2009 und darüber hinaus).

Googlen selbst noch beliebter

Im Jahr 2007 sahen wir noch mehr Amerikaner Beflockung von Google selbst, Freunden, Partnern und auch co-workers. Pew Internet veröffentlicht eine Studie Anfang dieses Monats gesagt, dass 47 Prozent der erwachsenen US-Internet-Nutzer haben sich für Informationen über sich selbst über Google oder einer anderen Suchmaschine. Dies ist mehr als doppelt so hoch wie die 22 Prozent der Nutzer, die das taten, wurden im Jahr 2002. Aber all dies mit der Suche, 60 Prozent sagten, sie Boutonniere Deformity besorgt über den Umfang der Informationen über sich selbst online. Wir meinen, daß diese Statistik ändern sich im Jahr 2008, als Forscher erkennen, dass Google und andere Motoren besser auf die Indizierung und das Ranking aller Arten von Content in einem Bildschirm ( “Think-Universal-Suche), dann hätten sie besser reinigen ihre handeln und ein paar private Informationen. Wenn ihr zu spät für einige, kontaktieren Sie uns bitte unter Anvil Medien-und was wir tun können, ein Online Reputation Audit und die Entwicklung einer Strategie zur Bekämpfung der negativen Ergebnisse.

Original By: Kent Lewis 

• APML for BBC Radio Music Programmes
  Michael’s APML files for BBC Radio programmes i.e. an AMPL of music played on BBC daytime radio. (Warning: this isn’t a BBC service – it’s very beta and the result of some productive hacking!)
  (tags: apml, bbc, music)

Data portability aims to have an open standard which allows the user to have one profile across all the social networks like Facebook, WordPress, MySpace, del.icio.us and all the others. Dataportability.org: “As users, our identity, photos, videos and other forms of personal data should be discoverable by, and shared between our chosen (and trusted) tools or vendors.” Dataportability supports APML (Attention Profiling Mark-up Language), a mark-up language which compresses all our “attention data”, quasi our meta data, into one file.

From the marketers point of view, I am not quite sure about the idea of data portability because I think the big players like Facebook have huge communities and most of all the profile details of all the users. Therefore, I do not think that they want to share these details with other communities. However, it could be a new way to even better detect customer’s needs and thus customize services.

Check out this cool video about data portability:

Il problema della portabilità e dell’apertura e condivisione dei dati si fa sempre più pressante: un’azienda all’avanguardia nella gestione di sistemi (aperti) per il KM come Talis ha lavorato per Open Access Data, lodevole iniziativa che mira appunto al riutilizzo dei dati disponibili in Rete (sul blog di Science Commons il post dedicato), e lavora anche per Data Portability, altra organizzazione che si propone di fare per i dati all’incirca ciò che Google sta facendo per i widget con Open Social, ma con più libertà e consapevolezza da parte di tutti (fantastico il motto: Sharing is Caring).

D’altronde la scommessa sull’utilizzo dei dati personali e sulla loro aggregazione è quella che forse in futuro determinerà le sorti di molte aziende e venture capital: riusciremo a gestire canali integrati per tutte le informazioni che ci riguardano – dalle news alle foto, dalle mail alle conversazioni IM – come in un super-feed?

L’importanza che i dati siano portabili e condivisibili viene messa in luce da iniziative come APML, laddove il flusso di interessi (e dunque il clikstreams (o è il lifestreams?)) viene gestito proprio come si fa con i flussi di news RSS. Il problema è stato posto anche recentemente sulla lista OA-Italia da Paola Gargiulo con un commento positivamente critico in relazione alla pubblicazione del draft sul futuro del controllo bibliografico della Library of Congress. Ecco il testo quasi integrale della sua mail:

Come molti di voi già sanno, perché se ne è parlato su più liste di discussione, il gruppo di lavoro della Library of Congress sul futuro del controllo bibliografico ha elaborato uno studio (è ancora nella fase di bozza) che è stato reso pubblico alcune settimane fa affinché la comunità professionale lo commentasse. [...]

Lo studio parte da alcune premesse, a mio avviso condivisibili, tra cui l’affermazione che il controllo bibliografico debba essere collaborativo, decentralizzato, internazionale e basato sul web, che la sua realizzazione preveda la collaborazione attiva degli utenti ma anche del settore privato.

Lo studio riconosce l’importanza del’interoperabilità, ma non affronta la tematica dell’open licensing e dell’accesso aperto. L’Open Knowledge Foundation si è fatta portavoce di questa esigenza chiedendo al Gruppo di lavoro della Library of Congress di includere una raccomandazione sull’accessibilità dei dati bibliografici per il loro riuso e ridistribuzione. Chi intende sostenere l’accesso aperto dei dati bibliografici, può sottoscrivere la risposta elaborata dall’Open Knowledge Foundation.

E’ fondamentale che cominciamo a responsabilizzarci rispetto all’uso che in internet si fa dei dati - di quelli che ci riguardano da vicino, cercando di gestirli in proprio piuttosto che affidarli solo alle multinazionali – e di quelli scientifici e bibliografici, che sono – o dovrebbero essere – ugualmente patrimonio comune.

Great news from our expanding Dataportability.org group with Joseph Smarr (Plaxo), Brad Fitzpatrick (Google) and Benjamin Ling (Facebook) joining the DataPortability Workgroup.

There’s been a whole lot of press about it, who can all write better than me, so here is a collection of some of the more interesting commentary that I’ve seen:

http://www.techcrunch.com/2008/01/08/this-day-will-be-remembered-facebook-google-and-plaxo-join-the-dataportability-workgroup
http://www.readwriteweb.com/archives/goog-fb-data.php
http://www.sixapart.com/about/news/2008/01/looking_through.html

So why is significant? Firstly, these people are not just individuals but actually representing their respective companies. Secondly, two of the larger consumer service companies are embracing open standards that will allow others to innovate and interoperate with one another (unlike the wall-gardened approach currently seen by the social networks).

Yes, there are privacy concerns and a very considered approach needs to be taken before the press repurpose fact for page impressions and scare consumers about what is really been shared.

No doubt some of the other large tech companies are either actively pursuing this, or at the very least, closely monitoring the group but we’ll just enjoy this press release for now.

** On a personal note, big congratulations should go out to Chris Saad and Faraday Media. It’s quite an achievement for a small company based in Australia to get these heavy weights to sit up and take notice. Just by seeing how much he hassles me to do something shows me how much work goes on in the background to kick these things off.

It’s been a hectic few days. Our little project to create a reference design for Data Portability has been put at the center of a storm when Robert Scoble, video blogger to the stars, experienced his very own Data Portability use case – getting his personal information out of a closed system. In this case, Facebook.

The DataPortability project sort of happened by accident for me. The goal was simple. Having worked hard to create and champion the cause of APML, the FaradayMedia team and I tried to join the broader standards discussion. The problem, though, was that the same questions kept on getting asked over and over, and the answers -while slightly different each time – were always basically the same.

It usually went something like this…

“So how can we use [X format, standard, protocol, technique] to get data [Y] from silo [Z] for purpose [1, 2 and 3].”

“You could use [my personal format of choice] because [I am personally invested in community A].”

“But that only solves part of my problem, what about [B, C and D]“

“Oh we have not really solved that, probably check out community [E, F and G] for that part”.

The result, was very little standards integration work actually being done because while the standard file formats exist, there is no standard way of implementing them end-to-end.

So we started the DataPortability Workgroup with some friends to try and get the story straight in our own heads and share the results with the world.

The world, though, seems to have come knocking before we were quite ready for the attention. But that’s OK. It has only served to re-double our efforts and seems to prove that there was indeed a problem that needed to be solved.

I’d like to personally thank everyone involved and welcome all the new people who have come to join the conversation. It has been an adrenalin packed few days and I have enjoyed every second.

I really feel quite grateful to have connected with so many people who believe in the same things – including personal heroes who have made all this possible with their hard (and often thankless) work to create the standards that will make DataPortability possible. I’d particularly like to assure those people that DP is not about re-inventing what they have done, but rather shining a light on their work by putting it in context for those that need to see the big picture spelled out.

It seems that the web will dramaticlly evolve again this year. It used to be the Web of Pages, most recently it evolved into the Web of People… it seems in 2008 the Web of Data begins to take root.

Look forward to the fun…