appa-annual-study &laquo; WordPress.com Tag Feed http://en.wordpress.com/tag/appa-annual-study/ Feed of posts on WordPress.com tagged "appa-annual-study" Thu, 20 Jun 2013 09:17:20 +0000 http://en.wordpress.com/tags/ en <![CDATA[How Pet Marketer's Can Answer Pet Owners' Safety Concerns]]> http://petmarketinginsights.wordpress.com/2010/04/07/how-pet-marketers-can-answer-pet-owners-safety-concerns/ Wed, 07 Apr 2010 22:52:46 +0000 jeff fromm http://petmarketinginsights.wordpress.com/2010/04/07/how-pet-marketers-can-answer-pet-owners-safety-concerns/ A big difference between pet owners and parents is that pet owners cannot call their dog or cat’s cell phone and tell them not to stay out past curfew.  Finding a lost pet can be difficult – so pet owners want to ensure they know where their pet is at all times.

According to an APPA (American Pet Products Association) annual study, 17% of dog owners have a tracking device implanted in their dog. That’s more than 13 million dogs.

Imagine 1.5x the population of New York City walking around with homing devices implanted in their paws. Well, that’s just scratching the surface of your market potential with pet safety devices.

This is yet another example of how pet owners domesticate and humanize their pets.  So what should a pet marketer do?

1. Offer an assortment of pet safety products online or in retail stores

2. Offer cutting-edge pet gadgets that ease the daily lives of pet owner’s and pets.

Always be prepared to identify and respond to the various needs of pet owners.

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